01/15/2026
In today’s hybrid world, how work gets done matters more than where it gets done. Strong culture is built through consistent ex*****on and sustained by trust
In a recent Forbes Agency Council article, Christine Barney, CEO of rbb Communications, and Tim Johnson, President of UPRAISE Marketing and Public Relations, an rbb company, share expert-backed insights on how trust-led leadership and disciplined ex*****on shape lasting agency culture.
At rbb, our teams are united by a shared philosophy. An average client tenure of nine years underscores that culture is not just what you do. It is how you do it.
Read the full article for more on the strategies defining the future of hybrid agencies: https://bit.ly/49lrcTO