rbb Communications

09/01/2026

As AI and digital tools reshape the energy industry, customer experience is changing with them.

At the Florida's Women in Energy Leadership Forum this week, rbb Executive Vice President, Partner and Energy Practice Leader Sandra Ericson will moderate a panel on the evolution of customer experience with Michael Doughty of Allconnect, Jenise Osani of OUC - The Reliable One, Abhijit Bhatwadekar of Chesapeake Utilities, Karen Sparkman of Tampa Electric and Allison Myers of HData.

It’s a conversation that reflects the work rbb does every day: helping energy companies navigate change, communicate innovation and build trust with the customers and communities they serve.

We’re looking forward to hearing Sandra’s takeaways from the discussion and the ideas shaping what’s next for customer experience in energy.

08/31/2026

Strong public speaking skills can build credibility, strengthen your influence and help turn ideas into action.

Whether you’re presenting at an industry conference, leading a client meeting, joining a podcast or speaking to your own team, how you show up in those moments can shape how people respond to your ideas and to you.

In her recent blog, Account Supervisor Madi Olivé shares 10 practical ways to become a more effective public speaker, including how to:

- Build a presentation around one clear purpose
- Organize your ideas for greater impact
- Practice in ways that actually improve delivery
- Use talking points instead of memorizing a script
- Strengthen body language and audience connection
- Adapt in the moment when the room needs something different
- Turn every speaking opportunity into a chance to improve

The goal isn’t simply to sound polished. It’s to connect with your audience, make your message more persuasive and leave people with a clear reason to remember what you said.

Read Madi’s full blog for 10 ways to strengthen your public speaking skills: https://brnw.ch/21x5k1r

08/27/2026

For technology companies, strong PR should do more than generate headlines. It should help build credibility, create demand, and support growth. That becomes especially important when the product is complex, the market is crowded, and the people you need to reach may not immediately understand why your technology matters.

Through our acquisition of California-based UPRAISE Marketing and Public Relations, rbb offers a dedicated technology practice that helps B2B technology brands turn complex ideas into clear, differentiated narratives designed to reach customers, investors, media and other key audiences.

For technology leaders looking to strengthen their own media relations strategy, we’ve created a practical resource: Six Critical Factors to Maximize Media Relations Success

The guide covers how to set clearer objectives, understand what journalists and audiences need, build stronger executive narratives, choose the right channel mix, and measure the impact of your efforts.

Download the guide and explore our technology PR expertise:
https://brnw.ch/21x5fJu

08/24/2026

When a community becomes part of the national conversation, that’s a story worth telling.
The New York Times recently featured the City of Doral evolution from marshland to one of South Florida’s fastest-growing cities, with significant attention on our client Codina Partners and the role Downtown Doral has played in that transformation.

The article, written by Rachel Wharton, highlights the 250-acre mixed-use community as a walkable urban center bringing together homes, schools, restaurants, retail, health care, government services and public spaces. It also features Codina Partners CEO Ana-Marie Codina discussing the vision behind Downtown Doral and its role as a center for the growing city.

For our team, it’s especially rewarding to see a client’s long-term vision recognized on a national stage and to help amplify the people, places and ideas shaping South Florida.

Read more about Downtown Doral in the NY Times here: https://brnw.ch/21x5aoW

08/21/2026

How you send a press release to journalists can be just as important as the news itself. It can have a strong story behind it and still go nowhere if the email introducing it misses the mark.

Journalists are sorting through crowded inboxes every day, which means successful media outreach starts well before hitting “Send.” The right reporter, a relevant angle, a concise subject line and a pitch that quickly explains why the story matters can make all the difference.

In our latest blog, Tim Johnson, founder of UPRAISE Marketing and Public Relations, an rbb Company, breaks down six steps for stronger press release outreach, including how to:

• Build a targeted media list instead of relying on mass distribution
• Develop a clear, newsworthy hook
• Write subject lines that earn attention without resorting to clickbait
• Keep pitches brief and easy to scan
• Improve timing, deliverability and professionalism
• Follow up without becoming a nuisance

One principle runs through all of it: relevance beats volume. Ten thoughtful, well-targeted emails can be far more valuable than 100 generic pitches.

Read the full blog for practical guidance on getting a press release in front of the journalists most likely to care: https://brnw.ch/21x57fi

08/19/2026

Congratulations, Christine!

The inaugural Miami class includes rbb Communications CEO Christine Barney, APR, recognizing her among the top CEOs and C-level executives making an impact across the region.

It’s a meaningful reflection of the leadership Christine brings to the agency every day, from challenging our team to keep evolving to building an agency that stays closely connected to its clients and the Florida business community.

Part of the national Titan 100 program founded by Jaime Zawmon, the Miami Class of 2026 brings together executives from industries across the region who are helping shape what comes next for South Florida business.

Congratulations, Christine! We love seeing your leadership recognized alongside this inaugural group of Miami executives.

08/11/2026

Energy brands are no longer the only ones shaping their reputations; AI platforms are now doing it for them.

In her latest article for POWER magazine, Sandra Ericson, EVP, partner and energy practice lead at rbb Communications, examines why energy companies should pay closer attention to the answers being generated about them across ChatGPT, Gemini, Perplexity AI and other AI platforms.

Sandra connects the rise of generative engine optimization with a long-standing public relations priority: making sure credible, accurate information about a company is available when stakeholders go looking for answers.

Her article outlines why earned media is becoming increasingly important to AI visibility, where inaccurate or outdated narratives can create risk, and what communications teams can begin doing now to understand their presence across large language models better.

Read Sandra’s perspective on why GEO and AEO are becoming essential considerations for energy communicators.

AI chatbots are shaping energy brand reputations—often inaccurately. Learn why Generative Engine Optimization is your next critical strategy.

08/09/2026

National Book Lovers Day is a good reminder that not every free moment needs to be filled with another notification, video or scroll.

A good book can sharpen an idea, challenge an assumption, introduce a different perspective or hold our focus longer in ways few things do anymore.

To mark the day, rbb’ers are sharing some of the books they have been recommending lately.

Now we want to hear from you: What is the best book you have read recently?

08/06/2026

Did you hear the news?

rbb Communications has been named one of Florida Trend Media Company’s 2026 Best Companies to Work For.

The recognition comes as rbb prepares to celebrate its 25th anniversary, a milestone made possible by the people who have helped shape the agency. In our latest internal Happiness Survey, more than 90% of employees said they plan to remain with rbb next year, while our average employee tenure has reached nine years, increasing to 14 years among senior leaders. Together, these figures reflect the strong relationships and lasting careers at the heart of rbb’s success.

This marks more than a dozen workplace awards for rbb, underscoring the collaboration, trust and opportunities for growth that continue to define our agency. Ready to join us? View our open positions https://brnw.ch/21x4JIQ

08/04/2026

The best industry conversations don't stay confined to a stage. Travel + Leisure made sure this one reached a wider audience.

Last month, Ana Tomicevic, Vice President of Global Brands at Hyatt Inclusive Collection, joined industry leaders at Travel + Leisure World's Best Summit in New York City to discuss what's next for travel, guest expectations, and the evolving definition of exceptional service.

Representing the world's largest all-inclusive resort portfolio, Ana added a valuable perspective to the discussion, one that extended well beyond the panel itself.

Read the article at the link in comments now.