02/18/2025
LATEST UPDATE ON TITAN/ROSS WELLS-
Dear Customers,
At Ross-Wells, the health and safety of your pets remain our top priority. We understand that many of our customers prefer to feed raw diets without cooking or any pasteurizing, and we remain committed to providing the highest-quality raw pet food possible.
In response to ongoing concerns regarding Bird Flu in the United States, Ross-Wells proactively submitted multiple raw pet food samples to the University of Minnesota for Bird Flu testing, and we are pleased to report that every sample tested negative for the virus. Despite the good news, The University of Minnesota cautioned that a safe sample may not guarantee the safety of an entire batch.
Ross-Wells takes measures that improve the likelihood that our samples represent our batches. Ross-Wells utilizes highly efficient industrial mixers, which allow for exceptionally uniform ingredient distribution throughout large production batches. For example, our mixing technology is capable of evenly dispersing less than one pound of trace minerals into a 16,000-pound batch, ensuring each sample is highly representative of the whole batch. This minimizes variability and increases confidence in our test results. Simply put, if Bird Flu were present in a batch, our thorough mixing process would maximize the likelihood of detecting it in testing.
Temporary Suspension of Titan Food Production
Out of an abundance of caution, Ross-Wells has made the difficult decision to temporarily suspend production of Titan Food while we explore additional safety measures. One of the solutions we are actively investigating is High Pressure Pasteurization (HPP)—a process that may help further reduce the risk of Bird Flu while preserving the raw nature of the food. We understand that some customers have concerns about HPP. For this reason, we are carefully evaluating whether this process can enhance safety while maintaining the nutritional qualities that raw feeders value.
We will continue to monitor the situation closely and keep you informed of our progress. Our goal is to resume production as soon as possible while ensuring the highest safety standards for your pets.
We appreciate your trust and patience as we navigate this challenge. Your commitment to raw feeding is important to us, and we remain dedicated to transparency and providing the safest, highest-quality food possible. If you have any questions, please do not hesitate to reach out.
Thanks much,
Bob