PrimPups Dog Salon

Call Directions Website Contact the business

PrimPups Dog Salon Pet grooming salon servicing the Rockford area. Specializing in skin and coat care.

11/10/2026
Available Bath and grooming appointments for today and tomorrow!Give us a call!
11/06/2026

Available Bath and grooming appointments for today and tomorrow!
Give us a call!

Same day just came available with Rachel for 12:00!First call first serve!
11/03/2026

Same day just came available with Rachel for 12:00!
First call first serve!

10/30/2026

❄️🐾 WINTER COATS & GROOMING — LET’S TALK ABOUT IT! 🐾❄️

No amount of money in the world is worth putting a sweet pup through unnecessary pain and discomfort just to keep them fluffy. ❤️

As we head into the colder months, we want to share a little reminder about winter coat maintenance!

There is absolutely NOTHING wrong with keeping your fur baby at a shorter, more practical length that’s easier for you to maintain between professional grooming appointments!

One of the things we hear most often this time of year is:

💬 “It’s getting cold outside, so we’re going to let their hair grow out and stretch their grooming appointments a little longer.”

We completely understand the thought process! You want your pup to stay warm and cozy. ❤️

But here’s the catch: Longer hair actually requires MORE maintenance, not less!

🐾 Longer coats = more brushing, more combing, and often more frequent grooming appointments.

As your dog’s coat grows longer, it’s more likely to tangle and mat, especially in areas that experience friction, like behind the ears, under the collar, in the armpits, and around the legs.

❄️ Snow, moisture, and winter weather can make things even trickier!

Wet coats that aren’t properly dried and brushed can become tangled much more easily. Those adorable little snowballs that cling to your pup’s legs and belly? They can contribute to matting, too!

🧥 Let’s talk about those cute sweaters and winter jackets!

We LOVE a pup in an adorable sweater! But clothing can create friction against the coat, especially around the chest, armpits, and neck.

Sweaters and jackets should be removed regularly, and your pup should be thoroughly brushed and combed underneath. Avoid leaving clothing on continuously, especially if it becomes damp.

✂️ And here’s the part we really want everyone to understand…

We absolutely HATE having to shave a severely matted dog in the dead of winter.

Not because we don’t want to do the haircut, but because we know that’s the exact opposite of what you wanted for your pup!

Unfortunately, when matting becomes severe, brushing it out can be incredibly painful, stressful, and damaging to the skin. At that point, a shorter shave may be the safest and most humane option.

We will ALWAYS prioritize your dog’s comfort and well-being over a particular hairstyle. ❤️

✨ Our biggest winter grooming tips?

🐶 Keep your pup on a consistent professional grooming schedule, even through the colder months.

🐶 Brush AND comb regularly at home. A brush may glide over the surface while tangles hide closer to the skin!

🐶 Pay extra attention to areas where collars, harnesses, sweaters, and jackets rub.

🐶 Thoroughly dry and gently comb out damp areas after snowy adventures.

🐶 Choose a coat length that fits your lifestyle and the amount of maintenance you can realistically commit to.

🐶 If you want to grow your pup’s coat longer, talk with your groomer about a maintenance schedule that will help you achieve that look comfortably!

❤️ Remember: A shorter, healthy, mat-free coat is ALWAYS better than a long, tangled, uncomfortable one.

Our goal isn’t just to make your pups look adorable. It’s to keep them feeling their absolute best, all year long!

Let’s keep those pups cozy, comfortable, and mat-free this winter! ❄️🐾

With love,
The PrimPups Team 🐶❤️

https://www.facebook.com/share/r/1C6hSNo4ut/?mibextid=wwXIfr

🫧🫧We have Bath appointments available Saturday 10/17! 🫧🫧➡️Click the link to book online with Jelena!🫧🫧
10/17/2026

🫧🫧We have Bath appointments available Saturday 10/17! 🫧🫧

➡️Click the link to book online with Jelena!🫧🫧

10/15/2026

At PrimPups Dog Salon, we understand that life happens and unexpected situations arise.
However, we do ask for at least 24 hours’ notice if you need to cancel or reschedule.

As a small business, last-minute cancellations and no-shows impact our team directly. Our groomers are paid on commission, so missed appointments often mean lost income for the professional who set aside that time for your pet.

Going forward, we’ll be consistently enforcing our cancellation policy. Cancellations with less than 24 hours’ notice or no-shows may be asked to either pay a missed appointment fee, or to leave a deposit or prepayment before future appointments can be scheduled.

These policies aren’t about punishment, they are about protecting our team’s time and livelihood. We appreciate our clients who respect their appointment times and communicate with us when plans change.

Thank you for supporting our small business and the hardworking groomers behind it.

With appreciation,
The PrimPups Team. 🐾

10/10/2026

Available appointments TODAY!
10:30 and 12:00, ask for JJ!

📲815-977-3148

👉book online using link in the comments!

Small dog bath or haircut available TODAY! 10:00 with Norah and 12:30 with Rachel! Call 815-977-3148!
10/09/2026

Small dog bath or haircut available TODAY!
10:00 with Norah and 12:30 with Rachel! Call 815-977-3148!

10/08/2026

We have MORE exciting news!!

🐾 Meet Jelena – Our Newest Bather at PrimPups! 💜

We’re so excited to welcome Jelena to the PrimPups family! While she may be a new face to some of our clients, she’s certainly no stranger to the grooming world—or our team! Jelena has previously worked alongside both Angela and Mackenzie, making this a wonderful reunion!

With 14 years of experience as a professional bather, Jelena brings a wealth of knowledge, patience, and a genuine love for animals. Growing up surrounded by dogs of all breeds and sizes, along with plenty of other animals, caring for them has always come naturally to her.

One of Jelena’s favorite parts of her job is working with anxious or nervous dogs. She takes special pride in creating a calm, safe, and reassuring environment, helping each pup feel comfortable and cared for throughout their visit.

Outside of the salon, Jelena is a proud mom to two boys and a dog of her own!

We’re thrilled to have her experience, compassion, and familiar face back alongside our team. Please join us in giving Jelena a warm PrimPups welcome! 💜🐶

Jelena will be accepting her own clients as well as assisting with bathing our grooming clients Starting October 15th!

Pet grooming salon servicing the Rockford area. Specializing in skin and coat care.

Address

6532 E. Riverside Boulevard
Loves Park, IL
61111

Opening Hours

Tuesday 8am - 4pm
Wednesday 10am - 4pm
Thursday 8am - 4pm
Friday 8am - 4pm
Saturday 8am - 4pm

Telephone

+18159773148

Alerts

Be the first to know and let us send you an email when PrimPups Dog Salon posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to PrimPups Dog Salon:

Shortcuts

Share

Category

Nearby pet stores & pet services