06/15/2026
I COULDNT HAVE SAID THIS ANY BETTER!!! This is taken from another breeder that I know (Homestead Boxers).. You are not going to get rich from breeding, we do it for the sake of our breed and couldn't be more proud of our pups.. Thanks Dave for putting it into words. ** . I wanted to take a moment to talk about puppy pricing. When it comes to pricing our puppies, we charge what makes sense for our program and what allows us to continue providing the level of care our dogs deserve. Pricing is not based on a random number. It reflects the ongoing costs associated with responsible breeding, including veterinary care, health testing, vaccinations, monthly preventatives, quality nutrition, training, supplies, utilities, transportation, registration fees, and countless other expenses that come with maintaining a breeding program.
Do some litters generate a profit? Absolutely. But do some litters cost us more than they bring in? Without question. Breeding is not a guaranteed financial gain, and every breeder who has been doing this long enough knows that. The expenses of caring for our adult dogs exist whether we have puppies on the ground or not. They still require exceptional care every single day of the year.
One argument I often hear is that breeders should not make money on puppies. Personally, I disagree. As a puppy buyer, I would actually prefer to purchase from a breeder who operates a financially stable program. Why? Because that means they have the resources to provide the best possible care for their dogs. It means they’re prepared for emergencies, unexpected veterinary expenses, and the ongoing costs of maintaining healthy, happy animals. They never have to choose between paying a bill and caring for their dogs.
Responsible breeders are not getting rich from breeding dogs. The vast majority are reinvesting their earnings right back into their program and their animals. However, they should never be criticized for charging a price that allows them to cover expenses, improve their breeding program, and continue producing healthy, well-socialized puppies.
Puppy buyers may search for a puppy once every several years. Breeders, on the other hand, dedicate their lives to their breed. Their schedules revolve around health testing, breeding plans, pregnancies, whelping, puppy care, training, socialization, continuing education and lifelong support for the families who trust them with one of their puppies.
The reality is that buyers are not just purchasing a puppy. They are benefiting from years of dedication, countless hours of work, ongoing education, financial investment, and a breeder’s commitment to preserving and improving their breed. That commitment begins long before a puppy is born and continues long after that puppy goes home.
Ethical breeders earn every dollar that comes into their program and it’s time that dedication, sacrifice, and hard work are recognized and respected.**
