Our Origin Story
CitiFid-O was an idea that came about because owners Paul and Terri Karlsson, who own The Tree and Vine Tasting Shop a few doors down from CitiFid-O, were having to perform services as dog handlers and walkers for the customers of their olive oil and balsamic tasting shop on most weekends. And while Knoxville has a rich downtown environment where the frills and frivolities of life are readily available within walking distance, the necessities often are overlooked. Downtown Knoxville suffered from a lack of retail locations that catered to pet owners at the time – a confusing gap in a city that seems to have as many pets as humans. That all changed when CitiFid-O opened in April 2014.