05/31/2026
Today, Bolder K9 has a new look.
New logo. New website. Simpler, more intuitive customizations. New guides to help you choose the right leash, tug, collar, and sizing for your dog.
But this wasn’t about changing who we are. If anything, it was about getting clearer on who we’ve always been.
Bolder K9 has changed a lot over the years. Some of that happened behind the scenes—refining products, improving how we build gear, learning from our customers, and getting clearer on what matters.
The updates launching today are a reflection of that, as Theo is officially a part of our logo. That change matters to us because it represents something deeper: an homage to our story with him, and our two other rescue boys, Asher and Archer.
Bolder K9 was never meant to be just another dog gear company. We’re a performance gear brand built by people who use this equipment every day—with roots in rescue and a mission to help more dogs thrive. We train with it, test it, and care deeply about the details because details matter.
We don’t cut corners, and we care deeply about the people and dogs who trust us.
This version of Bolder feels more aligned—clearer in our mission, easier to navigate, and better built to help you find gear that works for your dog and your goals.
We hope you like the new look. 🙌