04/29/2026
When you shop at Purrs McBarkin’, you are not just buying a bag of food, a treat, or a supplement.
You are supporting a place where your pet’s story actually matters.
A lot of what I do here happens quietly, behind the scenes.
It is the evening research after the store is closed.
The extra time spent comparing ingredients.
The follow-up thought that comes later, when I am still thinking about a customer’s dog or cat.
The questions I ask because sometimes the small details are the details that matter most.
I do not do that for recognition.
I do it because when someone trusts me with a question about their pet, I take that seriously.
That is the difference.
Big stores can offer aisles.
Online retailers can offer speed.
But Purrs McBarkin’ was built around something different.
Care.
Education.
Purpose.
And the belief that pets deserve better than guesswork, marketing, and whatever happens to be stacked highest on a shelf.
When someone walks through my door, I am not trying to rush them to a product and send them on their way. I want them to understand why something may or may not be a good fit. I want them to feel more confident. I want them to know there is still a place where questions are welcome and where answers are not copied from a label.
Because behind every question is an animal someone loves.
The itchy dog.
The cat with stomach issues.
The picky eater.
The senior pet slowing down.
The overweight dog who needs a better plan.
The pet parent who feels overwhelmed and just wants to do the right thing.
That matters to me.
Purrs McBarkin’ is not here to be the biggest.
It is here to be thoughtful.
It is here to be honest.
It is here to care about the dog or cat attached to the decision.
And when you choose to shop small, you are choosing more than a store.
You are choosing the kind of community you want to live in.
One with empty storefronts and transactions without connection?
Or one where people still know your name, care about your pets, and are willing to look deeper even after the lights are off?
Shopping small is not charity.
It is a choice.
A choice to support care over convenience.
Knowledge over noise.
Purpose over volume.
And when it comes to the animals we love, that choice matters.
To everyone who supports Purrs McBarkin’, thank you.
Your trust means more than you know, and I do not take it lightly.
Dave Zanoni
Founder, Purrs McBarkin’
Certified Canine & Feline Nutritionist
Southern Illinois University