Platinum Plus Boerboels

10/09/2025

09/24/2025

Hunting Season is almost here - have you made the switch to High Energy 24/20? With the highest kcal/cup of ANY 24/20 formula in the USA, High Energy delivers what working dogs need to perform at top levels, and with three sizes to choose from, you can have it wherever your hunting takes you, at home or on the road! See for yourself why so many champions are !

08/29/2025

PlatinumPlusBoerboels is fueled by Joy. You can contact me for Joy Dog Food

💥JOY HIGH ENERGY 24/20 538 KCAL/CUP💥You read that right. JOY High Energy 24/20 formula provides 538 kcals/cup - the HIGHEST 24/20 KCAL/CUP FORMULA IN THE USA. Is your dog ?

08/27/2025

This week's Working Dog Wednesday Host BJ Halls sits down with 2025 AKC Southern Style Large Pack winner and JOY Beagle Super Hunt invitee Logan Singleton to talk about running beagles.

08/26/2025

07/18/2025

07/10/2025

Jarion Clayton of Hammond, LA is our JUNE JOY ALL-STAR!

"Been raising dogs since since I could ride a bicycle."
Jarion started his Houndsman career as a third-generation Beagle and Coonhound breeder, but is now focused on the South African Boerboel with Platinum Plus Boerboels: Zilla, Zuri, & Ebola.

Boerboels are a lesser known breed, but once you see them, and learn their history, you won't forget them. The name translates roughly as “farmer’s Bulldog,” and that is exactly what they were developed and are still bred to be. They gained recognition in the American Kennel Club (AKC) in 2015.

A giant breed, with some pups tipping the scales at over 150 pounds, they were bred to be an all-purpose guardian and farm dog in the often difficult environment of Southern Africa. Jarion explains that every aspect of the Breed Standard serves this express purpose, from color, to stance, to gait, to temperament.

Boerboels are unique in that they are not automatically fully pedigreed at birth through lineage, the full pedigree has to be awarded. Boerboels often need to demonstrate a verifiable lineage and submit to physical evaluations that involve detailed assessments of a dog's physical characteristics. Jarion focuses on the expectations and requirements and brings his Platinum Plus Boerboels to be tested and evaluated, with his primary focus being maintaining strict adherence to the standard - and it shows! His dogs are stunning, with a presence that is undeniable.

We often talk about JOY being developed for all dogs, including large breed dogs, and Platinum Plus Boerboels are an excellent example. Jarion has been part of the JOY Dog Food family for a while, and it all started with a message through our page.
"This is the 1st time Ive had a dog food company reach out and be so involved."
We appreciate the love and dedication Jarion has for his dogs, it's why we do what we do.
Thank you Jarion for letting us share Zilla, Zuri, Ebola, and your passion for the Boerboel breed with Platinum Plus Boerboels.

06/28/2025

💥JOY SUPER MEAL 30/20 535 KCAL/CUP💥JOY SUPER MEAL 30/20 formula provides 535 kcals/cup - no one offers a HIGHER 30/20 KCAL/CUP FORMULA IN THE USA. Is your dog ?

06/24/2025

🔔JUNE 20th SPECIAL EDITION OF THE FUELED BY JOY WORKING DOG PODCAST🔔
Tune in for a SPECIAL ANNOUNCEMENT from JOY Dog Food

06/22/2025

💥JOY HIGH ENERGY 24/20 538 KCAL/CUP💥You read that right. JOY High Energy 24/20 formula provides 538 kcals/cup - the HIGHEST 24/20 KCAL/CUP FORMULA IN THE USA. Is your dog ?