05/24/2025
Copy and pasted... I agree! All dogs are different; some don't need aversive, but those that do are not bad dogs, they aren't genetically flawed, and there are more options than medication and/or euthanasia. I have two kids, each was rewarded and corrected differently. (If you know my kids, you know a new book for one - was extremely rewarding, the other child would have considered it a punishment!) I have seven dogs, all of whom are rewarded and corrected differently. We must teach that there are consequences for decisions/actions. We reap what we sow.
IACP - Members Group
Kera Nikki · 10h ·
Thought it was worth the share.
Jonas Black
Yesterday at 9:41 AM ·
This year I will be publishing a book one that’s been needed. I won’t charge a penny. here’s an excerpt.
1. A Lie Wrapped in a Treat Bag
The force-free cult sold dog owners a fantasy—a utopia where all behavior could be “loved away” with treats, cooing voices, and zero accountability. And they didn’t just market it—they weaponized it.
“Pain-free.”
“Fear-free.”
“Science-based.”
All hollow slogans masking a rigid ideology that refused to face the reality of canine behavior.
They demonized tools. They demonized structure. They demonized truth.
And they replaced it with sedation.
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2. They Traded Training for Pills
When the “treat your way through it” fairy tale collapses—and it always does with real-world dogs—force-free trainers have nothing left but a vet referral.
• “Your dog is just anxious.”
• “He’s probably traumatized.”
• “You’re doing everything right… it must be genetic.”
Translation? Drug him.
Don’t teach him. Don’t challenge him. Don’t guide him.
Medicate him into compliance.
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3. Owners Were Gaslit Into Helplessness
The average dog owner was brainwashed:
• Any correction is abuse.
• Any boundary is dominance.
• Any discomfort is trauma.
They turned dogs into glass figurines and trainers into spineless puppets.
And when the dog bites, lunges, tears through walls, or shuts down?
It’s not a training failure—it’s a “chemical imbalance.”
So they reach for Prozac, Trazodone, Gabapentin—not because it’s needed, but because they’ve been conditioned to fear anything else.
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4. The Numbers Don’t Lie—They Bleed
• Fluoxetine prescriptions are up 10X since 2013.
• Trazodone exploded post-2015.
• Vets now push drugs like candy to dogs who never needed them—only structure, clarity, and consequence.
This isn’t progress.
It’s chemical obedience sold as compassion.
It’s the end result of an ideology that would rather see a dog sedated than corrected.
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5. Who Profits? Everyone But the Dog
The force-free crowd makes bank on books, courses, and speaking gigs.
The vet industry rakes in billions off chronic medication.
Owners? Left hopeless, holding a pill bottle and a broken leash.
Dogs? Slumped in the corner, eyes glazed, drive dead, spirit smothered.
All because someone told their owner, “Use positive reinforcement only… or else you’re a monster.”
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Conclusion: This Isn’t Training—It’s Chemical Compromise
This is what happens when ideology replaces instinct.
When spineless trainers sell fantasy.
When owners are guilted into helplessness.
They didn’t save the dogs.
They sedated them into submission.
They silenced behavior by drugging it.
They buried drive beneath a haze of pharmaceuticals—
And then called it progress.
The dogs deserved better. And the force-free cult failed them all.
