The Master's Choice Grooming Boutique & Daycare

The Master's Choice Grooming Boutique & Daycare Since 1998
We provide compassionate Grooming, Daycare, and Overnight care. Grooming is with all natural products. Smaller daycare groups, for all ages to enjoy.

All dogs have time to play inside, or outside in our secure fenced-in yard. (See hours of operation below)

The Master's Choice Grooming Boutique provides grooming services in a clean friendly loving home-style setting. The Master's Choice is open for drop off and pick-up during the hours listed below. Monday: 6 - 8:30 am and 5 - 6 pm

Tuesday - Friday: 6 - 8:30 am and 3 - 6 pm

Saturday: 6 - 8:30 am and 5 - 6 pm

Sunday: 5 - 6 pm only

06/06/2026

Sometimes groomers notice health changes before anyone else does.

And honestly, that’s not because owners aren’t paying attention. Life is busy. You see your dog every single day, so tiny changes can happen gradually without standing out right away.

But groomers? We’re seeing and feeling your dog up close during every appointment.

That means sometimes we notice things like new lumps, irritated skin, ear infections starting, changes in mobility, sore spots, or even tics hiding under all that fluff.

There have been so many times I’ve gently mentioned something to an owner and they’ve said,
“Oh wow… I hadn’t even noticed that.”

And that’s exactly why routine grooming matters so much.
It’s not just about looking cute after an appointment. It’s another set of caring eyes on your dog’s health and comfort.

Honestly, dogs with owners who keep up with regular grooming appointments are often the ones who get little issues caught earlier — and that can make such a big difference long term. 🐾

06/04/2026
06/04/2026

Thinking about getting a Doodle, Cockapoo or any Poodle mix? Have you been told they "don't need grooming until 1yrs old" or "coat maintenance is easy"?

*PLEASE READ THE FOLLOWING piece written by a groomer..in the pic that's known as a pelted coat /Pelting. A dog’s fur gets so matted & tangled it will come off in one piece. It's outs tension on the skin, can damage the skin causing horrible infections and sometimes renders the dog helpless,unable to move and it can then cause fatality
-------->

Poodle crosses (cockapoos, doodles, maltipoos etc.) are not "easy breeds" to maintain. The photo attached (shared from another groomer) shows how matting forms at the skin. By looking at this dog's top coat, you may not see the knots and you may not feel them as you would a knot on the ends of the fur but under that fluffy top layer this is going on. Once it starts its very difficult/ impossible to brush out... and even if you could it would be cruel to put the dog through it. Maintenance at home has to be more than a quick once over for these dogs if you want to keep them in that fluffy coat which was probably one of the reasons you chose a poodle cross in the first place. You really need to sit down with a brush and then a metal comb and make sure you can get it through the entire body at least 2 to 3 times a week.

I often feel like owners don't believe groomers when they say their dog has to be clipped very short. I always hear "I know he/she is matted, but leave as much as you can". You cannot clip through matting, you can only clip under it. As this photo shows, clipping under the matting means taking the coat back to the skin.
I promise you, your groomer really doesn't want to do this but they won't hurt your dog by putting it through dematting, they also don't want to hurt their reputation when the clients go around complaining about how the last groomer "scalped" their dog but there really is not any alternative. Instead of being angry with your groomer if they clip your dog very short please respect their commitment to do what is in your dog's best interest, accept responsibility for not having brushed your dog properly at home, and work with your groomer because, together, you can prevent this happening again. All groomers will be very happy to demonstrate a technique called line brushing which will help make your grooming at home more effective. Just ask! We all want owners to know how to do this

Poodle crosses are easily one of the highest maintenance dogs in reference to their coats. The combination of the soft coat they are mixing poodles with these days is a coat that is extremely prone to matting.

If you like a fluffy pup, you probably need to consider no more than 3-5 week intervals between grooming and set aside time for regular brushing AND combing at home.

Please know, if you bathe your poodle cross you really need to blow dry and brush out right after. Moisture, be it a bath, rain, swimming, snow etc are all going to make matting worse. If you know your dog is already matted-- bathing is only going to make it worse! Brush out before the bath.

Lastly "breeders" who say these dogs can't or shouldnt be clipped and not to give them a hair cut until they are one year old are misleading potential owners in order to sell$$$$ puppies and setting them up for a sad day when they finally take their pup to the groomer!!!

If this hasn't put you off buying one please schedule your puppy's first groom immediately after they've had their vaccinations and then be prepared to do the maintenance at home between regular professional grooms.

06/04/2026

It is not ok!

05/30/2026

Relaxing in the play yard. I think we all know who the boss is.

05/19/2026

Address

55 Center Street
Goffstown, NH
03045

Opening Hours

Monday 6am - 6pm
Tuesday 6am - 6pm
Wednesday 6am - 6pm
Thursday 6am - 6pm
Friday 6am - 6pm
Saturday 6am - 6pm
Sunday 5pm - 6pm

Telephone

+16034978222

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