
08/11/2025
Thank You Everyone who came to our Demo Day! We adored opening our home and hearts to you all and appreciate the thoughtful, curious and open energy you brought, horses included!
The idea for hosting an event to showcase our work came about (and this seems to be a growing theme among many horsemen in my life!) because when asked what it is that we do, no one (ourselves included) can give a straight answer. Like, we’re “Horse Trainers” sure, but that’s a pretty broad definition and not terribly marketable. Marketing myself used to be very straightforward- I was An Eventer for 25 years and since all I did was teach and train for Eventing, people had a pretty good idea of what to expect coming into a lesson or clinic. When I began Insight Equine in 2016, it kicked off deep exploration into other areas of Equestrianism- Dressage, Vaquero Bridle Horse Progression, Rider Biomechanics, Equine Physiology and Psychology, Equine Facilitated Human Development, Saddle Fitting, Balance Through Movement Method and Lazaris Nerve Release Technique, Animal Communication and Energy Work and a few other things I’ve barely just dipped my toes into like Stockmanship and Working Equitation.
What a wild ride! And not terribly marketable lol Like Heather Kornemann said, how the heck do I put this on a business card!!!
And thus! The Demo Day.
It was challenging to nail down topics. I chose to work at liberty with a Round Pen demonstration (thank you SO MUCH Zoe, Carol and Leigh for trusting us with your ponies!) because that’s where I ideally like to begin with any horse on “the first date”. Zak chose Trailer Loading because he loves it and his unique and provocative approach has a lot to offer.
While nerve wracking, it was an empowering experience for me. When we rebranded as UnNatural Horsemanship this year, we decided to make some formal changes to our clinic and in-house training format. For years, I taught lessons and clinics that were program centred ie a Cavaletti Clinic, Horsemanship Clinic, Jumping Clinic, etc. I would show up in the morning, set up the day’s exercise and then teach back to back groups with the exercises adjusted to the appropriate level. This is a fantastic modality and highly beneficial. I will continue to participate in clinics/lessons like this myself. It’s just not what I’m doing now. Both Zak and I have changed gears from Program Centric to Partnership Lead. So when you come into the arena with us, instead of being told/instructed on what we do in our time together, we ask- “With what can we help you today?”.
Emboldened by the horsemen around me demonstrating it, I began playing with this somewhat “unschooled” approach with my own students several years ago. Of course, it’s still “my” work that I’m offering but it’s lead by the horse + human relationship instead of through a predetermined and rigidly structured program. It has worked absolutely brilliantly for some people and not at all for others. While work with my ongoing clientele may be subject to change in lesson plan on any given day, it absolutely evolves and is shaped by, goals, progression, etc. This is fairly straightforward to navigate. But! It was super frightening for me to walk into an arena as a clinician and have absolutely no idea what was going to happen or what we were going to do. After several months of practice, it’s beginning to feel much more natural and even preferable. I’ve really begun to enjoy it! Aaaaaaand it’s not terribly marketable…
Thinking of a clinic over the winter where I had 5 x 2 hour sessions each day with individual partnerships, we covered a lot of ground. In just one day-
Session One: Behavioural Consult (nervous system regulation- reading body language, boundaries and consent)
Session Two: Dressage For The Horse (in-hand and under saddle work through targeted movement- relationship to contact, finding rhythm and balance, timing of the aids, rider mindset)
Session Three: Saddle Fit Evaluation and Jumping (young horse introduction to gymnastic jumping through a simple grid- straightness, equitation, rhythm)
Session Four: Young Horse Development (In- hand evaluating mental, physical and emotional preparation for first ride)
Session Five: Dressage For The Horse (under saddle- what the movements can do for the horse ie lengthening and shortening the stride/transitions within gaits, lateral work finding balance and activation for hind end first flying changes)
So cool, right? But if anyone was asked, “So what was the clinic about”, I don’t know who might have the answer! This is important because, without definition, folks tend to fill in the blanks with what they “want” us to be doing. I’ve heard some doozy’s through the grapevine-
“Chiara is a bodyworker. She’ll do bodywork on your horse”. Untrue. While LNRT is in my repertoire, I am not a bodyworker. I am a trainer who uses anatomy and physiology as a lens through which to cultivate healthy posture and functional movement.
“Chiara and Zak are positive reinforcement trainers”. We are not. While we have no issue with R+ Training, it’s not what we do.
“Zak trains western and Chiara trains English”. Untrue. We each ride and train in both. Fun side note- Zak is one of the best Dressage trainers I’ve ever worked with!
“Zak and Chiara know about horsemanship but not classical riding”. Untrue. Just ask our horses 😉
We have joked that it would be easier to tell folks what we don’t do instead of trying to list what we do do!*
So we demo’d. I pour my heart and soul into my work and it felt… vulnerable and raw to showcase for a group, especially since I wasn’t trying to achieve anything in particular. The goal was to get to know the horse and ask them how they felt about the confinement of the pen, the pressure of my human body, their acceptance of aids, their desire to move forward and their interest in connecting and moving together. For Zak, trailer loading isn’t about getting the horse in the trailer, it’s about asking the horse how they feel about the trailer and every step that goes into smooth loading and unloading. It’s about attunement- reading the horse and not just accepting but engaging with their answers.
Overall, the experience was a total success and we plan on hosting annual Demo Days for as long as folks are interested in coming. As for marketing well, I don’t have an answer for this. I guess we’ll just keep doing what we do, sharing our work through social media and maintaining an environment that feels safe for folks to be curious about us ♥️
~ Chiara
*if reading “do do” made you chuckle, we’re friends now 😆
📸 Maeve Bandt 💗💫