07/08/2026
THIS!!
“You should never punish after the behaviour stops, if you do you will destroy your relationship and that is abuse” - Robert Cabral (internet trainer)
This statement is incredibly false, and it has become a hot topic because it’s exposed that some well-known (internet) trainers don’t actually understand how punishment functions in learning or how to apply it correctly.
Ironically, when punishment is applied incorrectly, you often end up using more aversive’s not less…
Think of it like speeding.
A police officer turns on the lights & siren because you’re speeding. You slow down, and the officer lets you go every time.
What happens?
You don’t stop speeding. You simply learn to slow down when you see and hear the lights & siren
That’s not punishment. That’s a negative reinforcement loop.
The same thing happens with dogs.
If a dog jumps on a person or the kitchen bench, you say “No,” and the dog immediately jumps down. If your intention is to use punishment to reduce that behaviour, stopping there often teaches the dog to respond to the warning, not to stop jumping in the first place.
The goal of punishment is to reduce the future likelihood of the behaviour, not just interrupt it in the moment.
Too many trainers blur the lines between punishment and negative reinforcement, and as a result, they end up creating dependence on the warning cue instead of actually reducing the unwanted behaviour.
Understand the principles, not just the tools. That’s what separates good trainers from good marketers.