
06/26/2025
Gen Z is reshaping the pet industry in a big way!
According to the American Pet Products Association (APPA)
'In 2024, Gen Z comprised 20% (18.8 million) of U.S. households that owned a pet, a 43.5% increase from 2023. Gen Z also contributed to significant growth in dog and cat ownership, making up 20% of both dog and cat owners, an 18% and 25% increase from 2023, respectively. Seventy percent of Gen Z pet owners have two or more pets.'
This generation is not just adopting pets—they’re investing in their care, comfort, and happiness. That’s why now is the perfect time to open your own Happy Cat Hotel & Spa. With Gen Z’s love for pets and their demand for high-quality, trustworthy care on the rise, the opportunity for growth is enormous.
Learn more and get in touch at: www.happycatfranchising.com
Read the full APPA report here: https://bit.ly/4iNL7MJ
The American Pet Products Association (APPA) Releases 2025 State of the Industry Report