06/17/2026
When it comes to parasite prevention, national trends may not be enough to change client behavior.
Clients are more likely to listen when disease risk feels relevant to their own pet, their own neighborhood, and their own community.
That’s where local parasite data can help.
Resources like the Companion Animal Parasite Council’s pet parasite maps and Pet Disease Alerts can help veterinary teams:
✅ Monitor local and regional parasite trends
✅ Share timely, relevant risk updates with clients
✅ Support more informed parasite prevention conversations
✅ Reinforce the importance of year-round protection
Localized messaging can make a measurable difference. In one study, clients who received information about vector-borne disease risk in their immediate area scheduled 56% more appointments and purchased 76% more preventives than clients who received generic parasite prevention messaging.
Parasites are dynamic. Prevention conversations should be, too.