07/26/2025
🚨 Customer Acquisition Costs Are Eating Your Dog’s Dinner
There is a remarkable shift happening in the pet food industry. More pet parents are realizing that feeding real, fresh food to dogs and cats is not only essential—it may be even more important than for humans. 🥩🥕
But behind the glossy ads and emotional testimonials flooding TV, YouTube, and TikTok is an often-overlooked truth: customer acquisition costs are astronomical. 📈🧾
💸 The average cost to acquire a new customer for fresh dog food companies advertising online costs tens of millions of dollars a month!
🚚 Add to that the shipping cost of frozen food, which can range from $20 to $100 per order, especially when insulated packaging and overnight delivery are involved (Forbes, 2022).
📺 Now factor in the cost of national TV ads and celebrity endorsements—often making up 40%–75% or more of the total price you pay.
By the time the food reaches your doorstep, the majority of your payment has already been spent before the food was even made. 📦🔥
This raises an important question:
❓ If most of what you’re paying for is advertising and shipping, how much of the value is in the food itself?
🤔 Is the food really what you think it is—and as good as the commercials claim?
✅ The solution: Visit What's In The Bowl Pet Shop 🏪🐾
You will find better quality, more transparent sourcing, and definitely lower prices—because your dollars go toward nutrition, not acquisition. 💚🍽️
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🐶💰 Pet Parents, Let’s Put Your Dollars Toward Nutrition, Not Acquisition.
