Hollywood Feed is a holistic pet supplies store. Shop food, treats, toys, beds and more for your pet.
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Hollywood Feed (formerly PetPeople) is a natural and holistic pet specialty retail store in Deerfield, IL. We offer the highest quality dog and cat foods, USA-made treats, toys, beds, and more! To offer the best customer service, our Feed Team sales associates receive over 40 hours of training from veterinarians, nutritionists, vendors, and behaviorists each year. Hollywood Feed is committed to he
lping pet owners make informed decisions about the products they buy for their four-legged family members. Come see why Hollywood Feed is a different breed of pet supply store.
08/21/2025
🏆 Store Display Appreciation Post! 🏆
Our teams work hard to make our stores a fun and welcoming place for you and your pets, and their creativity is off the charts! We wanted to take a moment to celebrate the amazing displays at a few of our locations.
Huge props to:
📍 Store 11 Oxford: Bringing the bluesy vibes and the best blue toys for your furry friends!
📍 Store 52 Roswell Corners: This endcap is stacked with goodies! A perfect one-stop-shop for treats, toys, and more.
📍 Store 94 Greenbriar Square: We're loving the rustic feel and the amazing selection on display!
Next time you're in your local Hollywood Feed, be sure to check out what our team has created. Give your local store a shout-out in the comments!
08/18/2025
Is your cat the CEO of 'Nope' when it comes to new food? We get it, the struggle is real! You deserve to shop for your little lion without the fear of a wasted bag.
Enter the Hollywood Feed Promise! 👏
Our promise is simple: If your pet doesn't love it, or if you don't love it, we'll take it back. No questions asked. We're committed to helping you find the purr-fect match for even the most selective palate.
Stop by your local Hollywood Feed or shop online to find your cat's next obsession, risk-free!
08/17/2025
Happy Black Cat Appreciation Day! 🖤 We're kicking off spooky season by celebrating all the house panthers out there. Swipe through this carousel to see some of our favorite black cats being their beautiful, goofy selves.
And guess what? We're holding a giveaway to celebrate! Head over to our Instagram page to enter and get your paws on some amazing goodies for your kitty!
08/16/2025
It's Clear the Shelters Day! 🎉 At Hollywood Feed, we believe every pet deserves a loving family and a place to call home. That's why we're teaming up with some amazing rescue partners to help their adoptable friends find their forever people. 🏠❤️
Meet Rerun, a gentle and loyal 10-month-old Boxer mix from our friends at Adoptable Friends NFP. After waiting over 200 days for a fresh start, this smart, goofy boy is ready for a family to shower him with belly rubs and love. He's great with other dogs and is always up for an adventure or a snuggle sesh. He's healthy, neutered, and just waiting for his person to come along. https://bit.ly/3V3n3fe
Next up is the stunning Ava, a 4-year-old American Bulldog mix from Freedom Fences! This sweet girl has been patiently waiting for her chance to shine. Ava is the perfect mix of playful energy and loving snuggles. She's happiest when she's with her people and would thrive as the only pet or with the right doggy pal. Her beautiful eyes and affectionate nature make her the ultimate best friend! https://bit.ly/45yVNKr
If you're ready to add a new best friend to your pack, click the links in our above to learn more about Rerun, Ava, and all the other incredible pets waiting for their fresh start. Or, head to a Hollywood Feed store and check out our in-store adoption events!
Rescues: and
08/15/2025
POV: you work at Hollywood Feed 🐶💻
The struggle is real when your office has more squeaky toys than pens, but like, who's complaining? 🤷 We're not just pet people, we're pet-obsessed and we're totally synergizing our passions with our day jobs! 🐾
What's something that only makes sense at your office? Drop it in the comments! 👇
08/14/2025
🐾 Have you tried frozen bones for your dog yet? 🦴
Frozen bones are a fantastic way to help your dog relax, reduce plaque buildup on their teeth, and provide excellent mental stimulation through chewing. Plus, they help keep your dog cool on hot days!
08/14/2025
It's officially Pumpkin Spice season, and our pets are ready for their very own Hollywood Feed PSL! 🐶☕️🍂
We’re making a delicious, healthy Pumpkin Spice Latte for pets using Prudence Pumpkin Powder, Primal Pumpkin Spice Goat Milk, and a dash of cinnamon!
NEW! Prudence Pumpkin Powders are 20% Off, so it's the perfect time to stock up and spoil your furry family member.
Working hard or hardly working? 😉 We’re showcasing some of our favorite members—the furry, four-legged kind! 🐾 Our pet-loving team members take "feed them like family" to heart, and it's clear their own pups are just as passionate. From supervising inventory to providing emotional support (aka snuggles), these pets are the heart of our stores! ❤️
Show us YOUR "office assistant" in the comments below! 👇
08/12/2025
Get ready for some serious pet food synergizing, team! 🤝 Our Country Naturals "Buy 2, Get 1 Free" deal is a whole mood, and your furry bestie is going to be so here for it. ✨ Whether they’re a cat or a small dog, they deserve the best (and you deserve to save some cash!).
Here’s the dealio:
Buy any two 4lb bags (or less) of Country Naturals Dog or Cat food, and get the third one FREE!
Mix and match flavors to find their new favorite. 😋
Our Feed Team is obsessed with this stuff because it’s packed with wholesome ingredients. 🥣
What's in my dog's head?" featuring our very own Beansie! 🐶😂 We asked, and he answered. Turns out, he has very strong opinions on vacuum cleaners. 🗣️🔊
Do your pups have a vendetta against the vacuum too? Drop a comment and tell us their silliest habits! 👇
08/10/2025
It's National Spoil Your Dog Day! 🥳 Time to give your pup some extra love! ❤️ We're celebrating with a special offer just for them: Buy one, get one FREE on all new Grandma Lucy's up to 3lb bags! 🐾
Stock up on wholesome, delicious meals your dog will go wild for. From freeze-dried to baked, they’ll love every bite! 😋
Offer valid for a limited time on new arrivals of Grandma Lucy's up to 3lb bags.
The things that only make sense here are wild, y’all. 🤪 From talking squirrels to endless treat samples, our store is full of surprises. Peep this reel and make sure you stick around for the most unexpected thing at the end! 😉🍿
02/06/2024
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Welcome to PetPeople! What makes PetPeople different, you may ask? Our Mission says it all - "We are inspired to make a difference in the lives of pets and their people." Our PetPeople Mission and Core Values are the foundation of our business; they guide us in our decision making and we measure everything we do against them. We are lucky to enjoy a special relationship with our customers which is cultivated by our amazing associates. Stop in and see us and experience PetPeople. We look forward to meeting you and your pet!
The PetPeople Experience
We love pets and are sincerely interested in offering you the best products available for their health and well-being. We are highly selective about the products we carry and fully stand behind everything we sell. We carry the finest natural foods and treats available, as well as offer advice or answers to your questions.Our goal is to provide you with a great shopping experience in a spotlessly clean, well-organized neighborhood store. We believe our stores are big enough to have the selection you need, but small enough to be convenient to get to and find what you want. We believe building a relationship with our customers is the key to our success.Not only is it important to us that you get what you need, but that you enjoy doing it. Our associates are friendly, knowledgeable pet enthusiasts that love what they do. They enjoy entertaining you and your pet during your visit as well as offering advice or answer your questions. We delight our customers and know that by doing so we turn customers into advocates for PetPeople.
Our People
We believe building long-term relationships with our customers is the key to our success and this relationship starts with our people. We look for people that are passionate about pets and want to share their passion with others. Our associates go to great lengths to satisfy and delight our customers and exceed their expectations on every shopping trip.We believe training is critical to the development of our associates. The pet industry is changing rapidly with regards to new ideas and products. We work closely internally and with our manufacturers to train our associates so they can provide our customers with most up to date information available.We believe happy associates provide better service and we strive to provide a fun work environment where motivated associates can flourish and succeed. We appreciate effort and reward results. We believe we are all one team and we depend on one another for our success.
Our Community
We are deeply committed to supporting local non-profit animal related charities. We do not sell dogs and cats, or allow anyone else to create profit in our stores doing so. Instead, we use our influence to educate the community about the important work of non-profit shelters and rescue groups. We have amazing customers and store associates who are doing incredible work on behalf of unfortunate pets. We are very proud to be involved with these important groups and support their efforts. Not only do we make donations to these organizations, but we also coordinate fundraisers in our stores to raise awareness. We also financially support our associates who are doing community service on behalf of PetPeople.