True Vet Potential

02/10/2025

Check out Dr Keith True's monthly post on the Entrepreneurial Spirit!

Do Veterinarians Still Want to Own Practices? From Animal Health News & Views

09/07/2023

Tune in tonight!

08/17/2023

Go listen today! These three vets have some great advice and great perspectives on the issues and challenges in the veterinary industry today. Let us know what you thought about this conversation!

Listen to this episode from Vet Med Wellness + Leadership on Spotify. Dr. Pamelar Hale has returned to the podcast, this time with her colleagues Dr. Keith True and Dr. George Melillo. Together, these veterinarians bring decades of experience and a shared passion for vet-owned clinics and veterinari...

07/06/2023

It's time to be the change in your career and in our field of medicine that we care about so much. Read this post to help find the reinvigoration your career may need.

We hear of burnout and compassion fatigue every day in veterinary medicine. Everyone is talking about it, but what are we doing to solve the issue? We must take charge and be the change. Read this blog to learn what I see as the most important step in solving the fatigue that we all face ...

05/18/2023

Thank you for the opportunity to chat with you about our mission! This is a great interview, if I do say so myself! So what are you waiting for? Go listen!

Dr. Keith True of True Vet Potential talks about taking control of your career through practice ownership, how entrepreneurship should be approached, and more.

05/08/2023

Are you a do-it-all? Not having the ability to delegate to your staff can lead to burnout and tasks slipping through the cracks.

As an owner of a practice or a manager it is important to know how to delegate tasks and empower your staff to handle the day-to-day tasks that keep a hospital running efficiently. This blog post gives you tips on how to delegate to create a successful veterinary practice.

Learn about how to implement effective delegation in your veterinary practice, contact us. We have helped veterinary practices embrace this leadership technique and can help you.

05/04/2023

True Vet Potential is here to show all veterinarians that there is a different approach. By making you and your practice successful, we will also help make positive changes to our profession. By ending practices that are driving veterinarians out, we also ensure the industry has the capacity to meet the growing demand for veterinary services, so all animals get the care they need.

Schedule your phone call today to hear more about our mission to change the industry.

05/03/2023

Making connections with local veterinarians at Dog Days at the Chicago White Sox game. So many dog owners were appreciative of the volunteer veterinarians with Chicago Veterinary Medical Association (CVMA). When you become your own boss it allows you to schedule your time for unique opportunities like this.

Keith True

04/28/2023

Does it stress you out when you think about negotiations? If so, this blog written by Dr Keith True breaks down the art of negotiation into 3 steps. The main thing to remember: know that in a negotiation both parties have similar goals and you are just trying to find the best and fairest solution for both sides.

Let us know your thoughts on this blog! Do you have questions for Dr Keith True that he can answer in a blog post?

3 Steps for Veterinarian Negotiations Beyond Salary April 1st, 2023 Like many business skills, negotiation is not sufficiently taught to most veterinary students or veterinarians looking for new career opportunities. Perhaps veterinarians are intimidated or simply naïve. In my hiring experience, ve...

03/28/2023

Let us introduce our founder: Dr. Keith True. He has been in the VetMed industry for over 20 years. He started in 6th grade working kennels and helping around the clinic, then in high school he worked as a vet assistant, handy-man, receptionist, you-name-it, he's probably done it! In college, he volunteered in animal shelters and worked in clinics in the summer. After graduating veterinary school, he quickly partnered into his first hospital and has since partnered into two additional ones. His background gives him the unique ability to understand each part of the clinic. He also understands how vital each team member is and how important a strong, yet humble, team leader is to the health of the business.

With his background in the veterinary field and nearing completion of an MBA, Dr. True is passionate about helping veterinarians reach their "True Potential" through promoting business knowlege, team leadership training, and having veterinarians realize that practice ownership is extremely rewarding (despite how daunting it may seem!).

03/23/2023

Here is Dr Keith True giving a talk about being a Vet to his daughter’s Pre-K class. Empowering the young generation is a major pillar of TVP and we know the kids loved having him there!

03/22/2023

The change to our profession begins with us. When we understand the value we bring, we can advocate for a work environment where veterinarians prosper.

Contact us at True Vet Potential to see how we can help you thrive in a changing industry. We are excited to help you love your career!