04/15/2026
One of my pet peeves as a Shop Owner (as I’m sure is the case for many other Shop Owners too) is knowing that there is always something that can be done around the shop when times are slow, but Barbers don’t take advantage or take the initiative to look for what they can do besides sit around.
Whether it’s making an effort to clean, dust, or organize the shop, their work station, or their tools, or using the down time to go canvas the neighborhood and handout business cards or post content on social media to promote themselves, there is always a way to be productive with one’s downtime.
When I first opened up for business, and didn’t have any clients yet, I spent a lot of time making multiple social media posts throughout the day to promote myself and the business, and share my philosophies on Barbering, fatherhood and being a gentleman. I was doing at least four post each day, and responding to all the comments (which I still do to this day as best I can).
I was also cleaning a lot, always trying to ensure the Parlor looked as pristine as could be. I wanted to make sure that when clients eventually came in, they were walking into a welcoming and pleasingly aesthetic space.
I would also practice haircuts on doll heads on really slow days because I was still green at cutting hair behind the chair and needed the practice.
To this day, I still do as much as I can to stay busy whether I’m in the Parlor or not, because to me building a business, building a clientele (for myself and my Team), and building a Brand is work that never ends. I’m busy doing what I need to in order to be successful……every Barber should!
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