Assurance Feed

Assurance Feed Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Assurance Feed, 27920 Danville, Avenue, Castle Rock, MN.

🌟 Assurance Feed, formulated by the WORLD Leader in Equine Nutrition and Exercise physiology, Kentucky Equine Research.

🌟Locally owned and Family run for 80+ years.

🌟Assurance feed bring Top-Tier ingredients paired with KER's research to make a complete line of feeds, known for being the FINEST in the industry.

🌟Contact us with any of your nutritional needs or questions to see what we can do for you.

In today’s feed industry, it’s easy to get distracted by flashy marketing. ✨Glossy bags, bold colors, oversized claims, ...
05/07/2026

In today’s feed industry, it’s easy to get distracted by flashy marketing. ✨

Glossy bags, bold colors, oversized claims, and expensive packaging are everywhere. Walk down the aisle and some feeds look more like luxury products than livestock nutrition.

At Assurance Feed, we’ve chosen a different path.💜

You may notice our bags aren’t the fanciest on the shelf. We still use practical paper bags ~ the kind that let feed breathe naturally instead of trapping moisture and heat. 🌾
They may not shine under store lights, but they serve a purpose rooted in quality and functionality.

Because we believe your money should go into what’s inside the bag …not the bag itself.

Every dollar we can save on unnecessary packaging goes directly into sourcing better ingredients, improving formulations, supporting consistent manufacturing, and producing feed designed to help horses truly thrive. 🐴💪

We invest in nutrition, digestibility, performance, and long-term health rather than expensive packaging trends.

Pretty bags don’t build muscle.
Glossy labels don’t improve toplines.
Marketing doesn’t replace quality nutrition.

Results do!! 🏆 💯

At Assurance Feed, we are proud to stay focused on what matters most: delivering dependable, high-quality feed backed by real-world performance. Whether you’re feeding champions in the show pen, trusted ranch horses, growing livestock, or beloved family animals, our priority remains the same ~ honest nutrition at the highest value possible!! 💟

The bag may be simple.
The feed inside is anything but!! 💎

Fueling the Weekend Warrior Horse 🐎☀️Spring riding season is here, and many horses are quickly transitioning from winter...
05/06/2026

Fueling the Weekend Warrior Horse 🐎☀️

Spring riding season is here, and many horses are quickly transitioning from winter downtime to busy weekends filled with trail rides, jackpots, clinics, and shows. 🌱🏇

Even horses ridden only a few times a week can have increased nutritional needs once activity picks up.

The foundation of every feeding program should always be quality forage, but spring pasture transitions should happen gradually to help avoid digestive upset and excess sugar intake. 🌾

As workload increases, horse owners may notice:
✨ Reduced stamina
✨ Loss of topline
✨ Muscle soreness
✨ Increased sweating

Proper nutrition plays a major role in supporting performance and recovery.

📝 Quality protein and amino acids help maintain muscle and topline, while balanced energy sources help support stamina without creating excessive excitability.

Hydration is equally important as temperatures warm up. Horses in work lose electrolytes through sweat, especially during hauling and competition weekends. 💧

At Assurance Feeds, we understand that every horse has unique nutritional needs. Whether your horse is hitting the trails, running barrels, or enjoying weekend rides, a balanced feeding program can help support performance, recovery, and overall health all season long. ⭐

Because properly fueled horses simply feel and perform better. 💜

📞 Have questions on whether you’re feeding program is “on point“?
Feel free to give us a call at 1-800-645-5648. Consults are always complementary.
Backed by decades of experience.

At Assurance Feeds, we’re proud to nourish the moments that matter most! 💙🐎✨
05/06/2026

At Assurance Feeds, we’re proud to nourish the moments that matter most! 💙🐎✨

Did you know that Assurance also offers:Premium Horse Pasture MixesGermination rates of all seeds are tested twice to en...
05/04/2026

Did you know that Assurance also offers:
Premium Horse Pasture Mixes

Germination rates of all seeds are tested twice to ensure 85% to 90% or more germination – Guaranteed!
None of the varieties chosen will gravitate to the bottom of the bag – you will have an even mix of all grasses throughout your pasture, and there will be less selective grazing.

🌾Special care was taken to minimize levels of fructan (a sugar), which will reduce the risk of colic and other problems related to carbohydrate intake. 🌾
Each bag is certified to be free of noxious w**d seeds, and each bag conveniently covers one acre.

🔷Heavy Soil🔷 Dark-colored loamy soil that retains moisture.
Seeds:
Forage Kentucky Bluegrass
Millborn Select Timothy
Orchard Grass
Tetraploid Perennial Ryegrass

🔷Light Soil🔷 Light-colored sandy soil that does not retain moisture.
Seeds:
Forage Kentucky Bluegrass
Millborn Select Timothy
Orchard Grass
Tetraploid Perennial Ryegrass
Meadow Brome
Crested Wheatgrass

Both of these mixes support continuous grazing, rotational grazing and hay production.

**Contact Farmers Mill at 1-800-645-5648 for more info.

ℹ️ Available for ordering by all our authorized dealers

An important share from our friends at KER.  As is mentioned so many times, serum allergy testing is unreliable and food...
04/29/2026

An important share from our friends at KER.

As is mentioned so many times, serum allergy testing is unreliable and food allergies leading to itchy skin are not well documented in horses.

So, take home message, your itchy horse is not likely reacting to flax, alfalfa, or whatever other foodstuff you wish to blame. Look at insects or other environment triggers instead.

Ration Balancers for Horses: Just the Basics 🐴Yes, horse diets should be based on forages. But sometimes forages provide...
04/27/2026

Ration Balancers for Horses: Just the Basics 🐴

Yes, horse diets should be based on forages. But sometimes forages provide inadequate amounts of the protein, vitamins, and minerals required for the horse’s stage of life or workload. Horse owners can use balancer pellets to meet the horse’s requirements and control the amount of energy supplied to the horse.

A balancer pellet can be used three ways:
(1) alone as a low-calorie source of protein, vitamins, and minerals; (2) combined with straight grains for a no-molasses feed; or
(3) as a top-dress for a concentrate fed at less than the recommended feeding rate.

So what are balancer pellets?

In a typical textured feed, the protein and vitamin/mineral ingredients are combined into a pellet and then mixed with the energy sources (usually cereal grains). Feed manufacturers often use the same fortification pellet in all of the feeds in a product line but use it in varying amounts depending on what type of horse the feed will be fed to. This fortification pellet is commonly referred to as a “balancer pellet” or “ration balancer.”

Balancer pellets pack a punch, with protein content between 25 and 35%, as well as concentrated minerals and vitamins. Due to the density of the nutrients in a balancer pellet, the recommended feeding rate is lower, usually between 1 and 2.2 lb, depending on the size and type of horse. Most typical feeds have recommended feeding rates of 4.4 to 13 lb, so it is easy to see that a balancer pellet delivers exceptional nutritional value in a small package.

🏆🏆ASSURANCE SOLUTION: Assurance Ration Balancer, Grass or Alfalfa.
✴️ All ESSENTIAL Amino Acids
✴️ PRECISE vitamins and Mineral balance
✴️ Natural Vit E
✴️ Improved muscle health and integrity
✴️ Sound Growth and PEAK Performance

✴️✴️LOW and COST EFFECTIVE feeding rate:
Only 1/2 lb for a 1000lb horse on maintenence.
1-50lb bag will last a horse 100 days!!

04/26/2026

That’s a wrap on an incredible weekend at the Minnesota Horse Expo! 🐴✨

We just want to say a huge THANK YOU to everyone who stopped by the booth—whether you played along, entered the giveaways, or just came to say hello. It was so much fun seeing friends and meeting so many new ones!

🌟 Congrats to Kinley Klegstad, our Sunday Daily prize winner of the Amazon Gift Card.

From all the laughs to the excitement of our daily prizes and the big Showcase finale, this year was one to remember. We truly appreciate the time you spent with us and the support you continue to show.

Until next time—safe travels home, and we’ll see you down the road! 🎉

04/26/2026

Day 2 at the MN Horse Expo was another great one!

It was so good seeing so many familiar faces and meeting new ones throughout the day.
Thanks to everyone who stopped by the booth and joined in the fun.

Congratulations to Tiffany from New Hope, ( see comments for entry w/last name) our Saturday daily prize winner of the Amazon gift card!

*Tiffany if you’re around Sunday, feel free to swing by the booth. Otherwise we’ll get it sent out.

We’re so grateful for all the support and great conversations.

What an awesome turnout! 🤩

04/25/2026

Wow—what a Great first day at the Minnesota Horse Expo! It was BUSY, and we loved every minute of it.

A huge thank you to everyone who stopped by the booth—we truly appreciate the support and all the great conversations. It was definitely a big hit!

And congratulations to our daily prize winner Nahla Sissi who won an Amazon gift card! 🎉
If you’re still at the expo, be sure to swing by and pick it up.

We’re excited to do it all again tomorrow—hope to see even more of you! 🐎✨

All set up!! 🌟If you’re at the Minnesota Horse Expo, you won’t want to miss this…We’re bringing game-show energy and YOU...
04/23/2026

All set up!! 🌟

If you’re at the Minnesota Horse Expo, you won’t want to miss this…
We’re bringing game-show energy and YOU could be our next big winner 🐴✨

🎯 Drop a chip in PLINKO for your chance to win:
🎁 Fun goodies
💸 Coupons
🏆 Entry into our DAILY PRIZE GIVEAWAY
🌟 And a shot at the Grand prize SHOWCASE!

Grab your friends, test your luck, and come see us at the Assurance Feed booth in the coliseum.

Where the fun is, the FEED IS RIGHT and the prizes are worth neigh-ing about! 🐎

See you there!

Address

27920 Danville, Avenue
Castle Rock, MN
55010

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