Assurance Feed

06/09/2026

Horses and Allergies: Try Omegas! ~ 💠

By Kentucky Equine Research Staff ( WORLD Leader in Equine Nutrition), formulators of Assurance Feed

✨✨Assurance Feed BENEFIT: Balanced Omegas in all our feeds! ✨✨

Have you ever found your horse covered with hives? Those splotches of raised, itchy patches of skin seem to come out of nowhere and irritate your horse unmercifully.

Hives, also called wheals and urticaria, occur for several reasons, including pollens in the environment, medications, contact irritants (such as shampoos and conditioners), and insect bites, such as Culicoides spp.

“Diet can also contribute to the development of hives. Horses can be allergic to a number of things, even any microbes such as fungi or mold potentially contaminating the feedstuffs,” added Kathleen Crandell, Ph.D., a nutritionist for Kentucky Equine Research (KER).
She added, “Supplementing allergic horses with omega-3 fatty acids, can provide relief from various allergens.”

✨👑By feeding Assurance Feed, horses receive the benefits of balanced Omegas: ( 💜 Ease of feeding, without having to add expensive supplements)
*Decreased inflammation response
*Decreased arthritis
*Helps eliminate response to common allergies
*Aids Immune system
* And more~

Have a severe case? You can double up on the benefits with KER’s EO•3 that contains DHA and EPA.
Also available from Assurance Feed.

1-800-645-5648

06/09/2026

🌡️🔥 Hot weather can increase the risk of heat stress in horses. Knowing what's normal for your horse — like their typical temperature, heart rate, and behavior — can help you spot early warning signs and take action before things get serious.

Help your horse beat the heat by:
💧 Providing free access to fresh, cool (45 to 65 degrees F) water.
🌳 Making sure horses have access to shade throughout the day.
🧂 Providing free access to salt to promote drinking.
💦 Rapidly cooling hot horses by applying continuous cool water over them.
❌ Limiting trailering or exercising horses if possible.

ℹ https://z.umn.edu/heatandhorses

06/08/2026

Wishing all of our amazing customers 💜 and everyone showing at the Pinto World "The BEST of LUCK"!! 🍀

It took a lot of Grit, sweat, smiles and tears to get to the Pen and no matter if you come out with "hardware" or not..you are a Champion going in and a CHAMPION coming out!!

Remember to SMILE, take a deep breath, congratulate those around you and savor the moments of showing at the World Show!
What a blessing to show among the Best in the World, whether it's holding onto the shank or sitting in the saddle.

Cheers to you!! And, here's to ALL your Pinto World Dreams becoming a reality! 🏆 🐴 ❤️

06/05/2026

🌞Horses Need Protection from Sunburn🌞

By Kentucky Equine Research, formulators of Assurance Feed

As the hours of sunlight increase in spring and summer, pastured horses are exposed to long periods of sunshine. While it isn’t a problem for most equines, strong sun could be a mixed blessing for horses with light-colored coats, as increased exposure to ultraviolet light can cause painful sunburn on spots with minimal hair cover. Muzzles, eyelids, and legs are most likely to burn, as are areas of pink skin under white patches and markings.

There are a number of ways to protect horses from sunburn. Using a lightweight turnout sheet, leg covers, and a fly mask with an extension that covers the muzzle are simple steps. Providing a shady spot in the pasture, such as trees, a run-in shed, or a roofed shelter without walls, will give horses a place to get out of the sun’s heat and light. Keeping horses stabled during the hours of most intense sunlight will also help to avoid problems. Various sunscreen creams are available; owners should choose a type designed for horses.

Kathleen Crandell, Ph.D., nutritionist for Kentucky Equine Research, warns that if a horse consumes certain common pasture weeds, chemical reactions can greatly increase the skin’s sensitivity to sunlight.

These plants include buckwheat, St. John’s wort, smartweed, and perennial rye grass, among others. An agricultural extension agent will be able to identify dangerous weeds growing in particular localities. Treatment with tetracycline, some sulfa drugs, and other medications can also make horses more susceptible to reactions from sun exposure.

Preventing sunburn is better than dealing with a horse’s discomfort after the fact. Owners should take precautions against sunburn as the hours of sunlight increase and should watch all horses for early signs of sun sensitivity.

06/03/2026

The World Champion and WC producing broodmares of Eagle Ridge Farm, { including an almost 30 year old retiree in the center} Rockin their "Assurance Sheen" and fed Assurance Equity Blend

A gleaming coat reflects fine health and well-being among horses and ponies.

Assurance Equity Blend
📌Balanced Nutrition and One-Feed Convenience for Breeding, Growing and Performance Horses~

✨One Feed Convenience in a bag! ✨

Equity Blend is designed to provide OPTIMUM nutrition for growing horses, breeding stallions, gestating and lactating mares, and Show and Performance horses.
Each bite provides 14% Ultra high-quality protein (with all of the essential amino acids), 6% fat,
✨ natural vitamin E,
✨ omega 3 fatty acids
✨ chelated minerals,
✨biotin
✨ yeast ( aids in digestion) and is fueled by the perfect balance of carbohydrates for sound growth and optimum performance.

Added oil promotes shiny hair coats, and enhanced bloom.
Fat supplementation adds "Calm calories", reduces the risk of starch overload, colic, and growth problems such as developmental orthopedic disease (DOD) in young horses.

🐴Equity Blend is available as a pelleted or multi-grain feed.

➡️ 🛻 BULK pellets AVAILABLE on pallets of #50 bags or bulk bin delivered for larger facilities

“A robust, shiny coat is widely considered a sign of health and vitality.”

06/02/2026

The Assurance Sheen~ 🤩

Smokey Black filly...OUTSIDE in the sun and elements 24-7

Just another example of how the TOP Notch Nutrition of Assurance Feed equals a Top Notch hair coat. 🌟

Keeping it simple, easy and effective, No extra cost of added supplements… just pure results!!

"a robust, shiny coat is widely considered a sign of health and vitality. In addition to supporting bloom, nutrition can also impact the finer features of a horse’s coat"...,

Ask us about Assurance Feed and DISCOVER the Difference!!

05/27/2026

Feeding for Sound Summer Hooves 🐴
By Kentucky Equine Research, formulators of Assurance Feed

If you’re like many horse owners, you give your horse at least a brief time-off period in the winter, planning a busier schedule of training and riding in the spring, summer, and fall months. With conditioning, shows, trail rides, parades, and other horse-related events, summer may be your busiest riding time. Keeping your horse sound for all this activity is partly related to taking good care of his hooves year-round. Feeding for sound equine feet, however, can’t be accomplished in a few weeks.

❇️❇️Sound nutrition is the cornerstone of healthy hooves. Base the horse’s diet on high-quality forage, adding a fortified concentrate ration as needed to meet the energy demands of exercise.

➡️If the horse doesn’t need the calories in a grain-based feed, provide vitamins and minerals by using a ration balancer pellet.
Besides the wear and tear from increased summer riding, horses put a lot of strain on their legs and feet when they repeatedly stamp against hard ground to keep away flies. Owners can help by using fly spray or leg nets. Moving air discourages flies, so providing a stall fan or allowing horses access to a breezy part of the field will also help.

During busy summer months, be sure to keep farrier visits on a regular basis, at least every four to six weeks for most horses. If shoes are loose or hooves need attention, don’t wait for the next appointment; contact your farrier and take care of the problem right away. Be conscious of the ground you ride on as well. If you do a lot of riding on hard or rocky ground, you may need to talk to your farrier about shoes, pads or boots.
_________________________________
🤩🐴 ASSURANCE SOLUTION:
Our feed line contains, ALL of the essential amino acids, vitamins and minerals and nutrients needed for healthy hoof growth—ie biotin, zinc, methionine, and others.
➡️The Assurance Ration Balancer is an IDEAL choice for horses that don't need added calories. Just 1/2lb per day for a 1000lb horse on maintenance.
{A 50lb bag will last 1 horse, 100 days!} _________________________________
Remember, hooves grow slowly, and the outside of the hoof won’t show the full effect for several months. If you begin in late spring in an effort to keep hooves healthy during the summer, you may be disappointed, although the farrier may comment on the change by late fall.
💯 For best results, feed continuously in all seasons.

05/26/2026

https://www.whitefuneralhomes.com/obituary/joseph-auge

Joseph Joe Auge, age 86, of Farmington, was called to eternal rest on May 15, 2026, surrounded by his loving and treasured family. Faithful, humble, and deeply devoted to those he loved, Joe entered eternal life as a true servant of God. Born to Carroll and Marie Auge, Joe was

05/25/2026

This Memorial Day, all of us at Assurance Feed pause to honor and remember the brave men and women who made the ultimate sacrifice in service to our country.

Their courage, dedication, and selflessness have given us the freedoms we enjoy every day—and for that, we are deeply grateful.

As you spend time with family, friends, and the traditions that make this weekend meaningful, we hope you also take a moment to reflect on those who gave everything.

Wishing you a safe, meaningful, and memorable Memorial Day.

— The Assurance Feed Team 🇺🇸