Goodboy Wear

Goodboy Wear We are dedicated to making your pet look stylish with our handcrafted bandanas and supporting animal

‼️ BACK in stock ‼️Dog-Friendly Lick Truffles are a playful, dog-safe enrichment toy inspired by the look of a chocolate...
12/16/2025

‼️ BACK in stock ‼️

Dog-Friendly Lick Truffles are a playful, dog-safe enrichment toy inspired by the look of a chocolate 🍫 truffle. The brown truffle-shaped ball 🎾 is wrapped in a crinkly and a soft layer that dogs love to crunch and explore. Once the wrapping is destroyed, a second toy is revealed inside, making this a fun two-in-one experience. Designed for licking, gentle chewing, and sensory enrichment, this toy helps keep dogs engaged while encouraging calm indoor play. Best suited for small to medium dogs and always recommended for supervised play.

Dimensions: approx. 10” long
Ball is 2.5” in diameter

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GBW is a Swiss woman-owned small business with 3 missions:
- deliver best quality items: Swiss-designed
- donate to animal rescues
- advocate for rescues, pitbulls, satos, black dogs, senior and disabled pups

GBW items are exclusively designed by and for GBW, and are available through GBW only.

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Did your puppy already submit his/her Christmas wish list to Santa 🎅🏻 Paws?Whether they have been good boys and girls or...
12/10/2025

Did your puppy already submit his/her Christmas wish list to Santa 🎅🏻 Paws?

Whether they have been good boys and girls or even a little naughty - they just deserve the BEST!

Come and grab your fun toys NOW!
We offer quality and fun, squeakers, crinkle, and not only your dog will profit, but also the animals in the shelters and rescues.
Why? Because we donate 💰 a portion of all sales to shelters and rescues.

All our items are hand-made with love. Swiss quality standards are a MUST.

We further feature the special dogs that are underestimated:
seniors, disabled dogs, sick dogs, 🖤 black beauties, pit and bully breeds, etc.

Please order now as long as inventory lasts!
➡️ Etsy link in bio.
📧 Or pm us.

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10/19/2025

Our customizable PAWTY 🎉 hats are back!

Because let’s be real… dogs are all about PAWTY, celebrating life, love, treats, and being the center of attention! 🐶💖

✨ And now you can design the PERFECT hat to match your pup’s personality:
🎨 Custom color options
🎀 Choose your pompom style
🧵 Personalized embroidery (name, age, sayings!)
➕ Add-ons available upon request for the ultimate glam hat

From birthdays to gotcha days to “just because my dog is fabulous” days…
These hats are the MUST-HAVE accessory for every celebration!

✅ Comfy + photo-ready (hello, viral Instagram pics!)
✅ Totally unique to YOUR dog
✅ Guaranteed to steal the spotlight at every pawty

➡️ Available only through our (link in bio).

Hand-made with love.
Swiss-made.
We support animal rescues and shelters with your purchase.

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10/01/2025

🐾✨ Happy National Black Dog Day! ✨🐾

At Goodboy Wear, one of our biggest missions is to advocate for black dogs 💙—because sadly, too often they’re overlooked or mislabeled. The truth? Black dogs are just as sweet, loyal, goofy, and loving as any other pup—and they deserve ALL the love and all the homes. 🐶🏡

Today, we’re celebrating with our own stars: Angel Zeus, Baby Apollo, and Baby Samson 🐾🖤 Watch them enjoy some of our handmade toys—because who doesn’t love squeaky and crinkly bacon or pumpkin pie that squeaks? 🥓 🥧

🎉 Spoil your pup today (and every day) with a Goodboy Wear original! Every toy is handmade with love, and every purchase helps us continue supporting pups in need. 🐾

👉 Shop now through our Etsy page (link in bio) and bring the squeak + crinkle home for your dog!

PS: Why does Samson play with a strawberry 🍓? We are currently out but will be “growing” them very soon again!

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09/30/2025

✨ Goodboy Wear is BACK! ✨

After a long break, we’re so happy to announce that our Etsy store is officially back up and running! 🐾 Right now you’ll find a few special items, and more will be added over time. We’re also working behind the scenes to launch our very own homepage 💻 and have been popping up at a few local markets.

On a bittersweet note, our girl Hera had a tragic accident and two months later we lost our beloved CEO Zeus 🐶 and a few of our loyal models during this time 💔—but their spirit and joy live on in every piece we create.

A moment of silence for:



name.noodz

Our mission remains the same: to advocate for the dogs who need the most love—black dogs, senior pups, bully breeds, and dogs with disabilities—while supporting rescues and shelters with a percentage of every sale. 🖤

With Swiss-quality management and Swiss-inspired designs, we’re here to make tails wag with toys, accessories, and more exciting things coming soon.

🐶 Check out our Etsy shop (link in bio) and feel free to reach out with any questions. We’re so glad to be back on this journey with you!

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🌈 In memory of garden groundhog Philine 🪽 We were asked to make a groundhog in honor of Philine, a backyard groundhog th...
09/07/2025

🌈 In memory of garden groundhog Philine 🪽

We were asked to make a groundhog in honor of Philine, a backyard groundhog that lived under a shed next to a beautiful veggie garden, and shockingly she was attacked by a hungry animal, and she sadly didn’t survive.
We are very heartbroken as we love all animals in this world (vegan for the animals!), and want to honor Philine. May she rest in peace and never be short of fresh vegetables 🥦 in the Heavenly gardens.

Philine is all handmade with love and approximately the size of real Philine. She is a soft faux-fur groundhog made to look exactly like garden Philine.

We are so sorry for her loss and send love to her “family” - because wildlife matters! Because all animals matter. 🩷

🛒 If you would like to get your very own fluffy and soft groundhog (NOT for dogs) - please shoot us a dm.

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Boston, MA

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