Goodness Gracious makes certified human-grade dog and cat products & donates 51% to charities.
12/15/2025
Goodness Gracious has done it again! They're proud and honored to have their gently cooked recipes for dogs and cats on Susan Thixton’s 2026 list. In order to be included, all pet food brands provide documentation that all ingredients in their pet foods are human grade ingredients. As well as providing documentation for ethically sourced, humanely raised and organic ingredients. Which Goodness Gracious meal is your pets favorite?
Enjoy our last sale of the year! 15% OFF all one time purchases of treats, chews and bulk cookies and chews. Sale ends 12/17/25. Discount automatically applied at checkout. 🎁🎁
Apply at checkout to unlock your special discount. Offer ends 12/3/25. Valid on one time purchases on regularly packaged treats. Bulk cookies and our gently cooked recipes do not apply. Max 10 free products. You must add all products into your cart for the discount to apply.
11/27/2025
Happy Thanksgiving from the entire Goodness Gracious team. We are thankful for each and every one of you!
11/13/2025
Plan ahead with the upcoming Holidays! Goodness Gracious will not be able to ship on Holiday weeks, which will cause delays in your food shipments. Please contact us if you need any help rescheduling your subscription orders to meet our order deadlines. Thanksgiving deadline is this Monday!
Halloween + Autumn Sale all week long! Save big on select treats, chews and our sample 5 pack of our classic dog diets! ➡️ 🎃🍁
10/15/2025
Flash Sale! Save 15% OFF on ALL one time purchases of treats and chews! Stock up this fall on all your pets favorites 😋
10/13/2025
Everything's connected. Especially the eyes and the brain. Protecting your pet's eyes protects their brain which leads to longer healthspan. Here's how to do it through whole foods.
The macula is located in the center of the retina, at the back of the eye. It is a small, oval-shaped area that is responsible for central vision, allowing our pets and us to see sharp details (like squirrel eyelashes and fine print).
The density of this pigment is related to cognitive health. The more dense it is, the faster our reaction times, the better our spatial anticipatory skills (estimating the arrival of a stimulus at a target location moving at varying velocity), and the better our balance. Think about the timing and coordination a dog needs to catch a frisbee, or a cat uses to stalk and pounce, and you get the picture.
Reduced processing speed is a central feature of cognitive decline.
Well guess what gives the macula its density?
Lutein and zeaxanthin. Two carotenoids found abundantly in kale, spinach, Swiss chard, broccoli, carrots, sweet potato as well as eggs. It also turns out that these carotenoids are more bioavailable in cooked vegetables than raw ones. And since they are fat soluble, they are best absorbed by consuming in whole food form in meals containing some fats. 🥬🥦🥚
Lutein and zeaxanthin act as a natural filter, protecting the eye from about 90% of harmful blue and ultraviolet light. They also act as powerful antioxidants. How does this correlate to brain health?
The brain (which is about 60% fat) takes up more lutein than any other phytochemical. In the brain, these two carotenoids are thought to help protect the integrity of white matter, contribute to remyelination (i.e. regeneration of the protective layer around nerve fibers), and reduce oxidative stress and inflammation.
Goodness Gracious foods for dogs and cats offer the best of both worlds. They're rich in lutein and zeaxanthin from dark leafy and cruciferous greens, orange root vegetables and eggs, while ranking among the highest protein levels you'll find across all foods - raw to cooked. (They're also synthetic free and low glycemic.) 🐕🐈
So try some more Goodness Gracious foods in your rotation for healthy eyes and brain. 👀🧠🐾
We love this! We're so honored to nourish petkids.❤️
08/13/2025
💝 KC pet parents sign up today for an amazing day of longevity learning!
Your fur baby isn't "just a pet" - they're family. You'd do ANYTHING to keep them healthy and happy, right?
That's exactly why WholePetCon exists. Because you deserve to know there are natural, holistic approaches that can complement your vet care and help your pet thrive.
September 13th at the Overland Park Convention Center, join 250+ pet parents just like you who are ready to learn, grow, and give their pets the absolute best life possible.
What would it mean to you to have MORE tools in your pet parent toolkit? 🐾
Gain powerful nutrition knowledge from our very own Amy Renz, herbal insights from Rita Hogan, mushroom mastery from Joni Kamlet, cat-tastic advice from The Two Crazy Cat Ladies and whole-body wellness from Dr. Loudon and way more!
General admission is $79. Includes light breakfast and box lunch. VIP ticket $129 includes after-hours social, cocktails and heavy apps. Get more information and your ticket here! A portion of the ticket proceeds benefits KC Pet Project.
WholePetCon is a production of Dr. Ruth Roberts - The Original Holistic Pet Health Coach
Be sure to support our sponsors! Like their page on Facebook!
Real Mushrooms Real Mushrooms
C60 Power C60 Power
PetREGEN Petregen
Goodness Gracious Pet Foods Goodness Gracious
The Two Crazy Cat Ladies The Two Crazy Cat Ladies
Rita Hogan Canine Herbalist Canine Herbalistt
Dr. Lynda Loudon DVM Dr. Loudon
Standard Process Veterinary Formulas Standard Process Inc.
Photonic Health Photonic Health
Innovative Pet Lab Innovative Pet Laboratory
Legacy Biome Legacy Biome
Mine Pet Platter The Original mine Pet Platter
Glacier Peak Holistics Glacier Peak Holistics
Bernie’s Best Bernie's Best
Earth Buddy Earth Buddy Pet
07/22/2025
Cancer prevention grows in our gardens. Studies show kale, cabbage, Brussel sprouts and broccoli sprouts contain compounds that could epigenetically eliminate cancer as a life threatening disease. Today, one in two dogs over 10 get cancer. A powerful reason is that leafy and cruciferous greens comprise less than 0.1% of commercial pet food.
07/10/2025
This was so exciting! Thank you Moms and Dads for connecting with us in VA yesterday!
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"Give a handful of treats to the pet you love, and a heart full of hope to another in need."
We believe in helping all less fortunate animals by providing for the health and wellbeing of all fortunate dogs and cats. We focus on giving back to the shelters and rescues in communities where our products are sold.
Amy Renz, our Pack Leader, spent more than fifteen years focused exclusively in the high-pressure, high-speed, high-tech world before the single moment when Gracie changed her life. It was one of those first kiss moments when your heart flutters and you are never the same. Now she runs a successful, benevolent business that takes care of our lovable, loyal followers first.
Grace and Lula are our inspiration and Official Tasters. They are named in loving memory of Amy’s grandmothers - who would absolutely get a kick out of that! Gracie’s favorite cookie is our peanut butter banana. Lula's is of course the Hula Lula's (and chicken if you're curious.) Our pack has now expanded to include Mae - a little "sidewalk special" - rescued from Georgia, and the occasional foster needing love while forever is found.
Our advisory board is a panel of experts. We have a Doctor of Veterinary Medicine with her degree from Michigan State’s renowned program and her undergraduate degree from Tufts; she's brilliant. We have a financial and operational expert with over 40 years of experience most recently running a multi-billion dollar international corporation; a creative expert who raised and loved dogs all her life; and a small business owner and community steward who built a profitable million dollar business within the span of one community, five miles long.
