07/21/2026
We are committed to helping pets achieve optimal wellness through nutrition and evidence-based products. As part of that commitment, we regularly follow leading veterinarians, nutritionists, and pet health experts, including Dr. Karen Becker, and stay current through professional newsletters and continuing education.
One of Dr. Becker's recent newsletters focused on chronic itching—a common issue that can significantly impact a pet's quality of life. While itching is often treated by addressing the symptoms, it's important to also consider the underlying causes, including diet, environmental factors, gut health, and other individual needs.
If your dog or cat is struggling with chronic itching or other ongoing health concerns, we'd love to help. Julie has decades of experience in pet nutrition, including raw feeding, gently cooked diets, high-quality kibble, supplements, and whole-food approaches. She works one-on-one with pet owners to develop a personalized plan tailored to each pet's unique needs and your budget.
Our goal is simple: to help your pet thrive—not just survive.
Reach out today to schedule a personalized nutrition and wellness consultation. Your pet deserves to feel their best.
Article:
The Hidden Connection Behind Chronic Itching
Have you ever wondered why your dog's allergies keep coming back, even after changing foods or trying medications?
This week, we discussed fascinating new research showing that chronic itching may have much more to do with the gut than we once thought. Researchers found that the more severe the gut damage, the worse a dog's allergies became. As gut health declined, the skin barrier weakened, making dogs more vulnerable to everyday environmental triggers like grass and pollen, and creating a cycle of ongoing inflammation that's difficult to break.
"You have to include in your protocol a gut permeability sector. You can't ignore the gut." - Dr. Becker
If your dog struggles with seasonal or environmental allergies, here are four practical ideas worth discussing with your veterinarian.
🐾 Treat the itch...but don't stop there.
When a dog is miserable, medications like steroids, Apoquel, or Cytopoint can absolutely improve quality of life, no dog should suffer. But...
"What are you doing at the same time that you are administering drugs for quality of life?... You better be addressing the gut." - Dr. Becker
Symptom relief is important, but rebuilding gut health may be one of the best long-term strategies for reducing the cycle of inflammation. You can't effectively treat chronic allergies by focusing only on the skin.
🥣 Freshness may matter more than you think.
Dogs with allergies may have lower levels of diamine oxidase (DAO), an enzyme that helps break down histamine from food. When histamine builds up, it triggers major flare-ups.
This means allergy management isn't just about what ingredients you feed, but how fresh they are. Histamine naturally spikes as proteins are processed, aged, or stored. This explains why some dogs fail to improve on shelf-stable elimination diets but thrive on fresh food.
If your dog is highly sensitive or currently experiencing an allergy flare, keep these two everyday ingredients in mind:
Fermented Foods: Exceptional for the microbiome, but high in histamine. Avoid or reduce them during active allergy flares.
Bone Broth: Highly nutritious, but long cook times accumulate histamine. Try a short 4-hour simmer instead of a 24-hour cook.
🐠 Don't confuse fish with fish oil.
This was an important distinction.
Whole fish and seafood proteins are naturally higher in histamine precursors, but omega-3 oils are a completely different story. Fish oil, squid oil, krill oil, and mussel oil provide EPA and DHA without the histamine concerns associated with the protein itself.
Finally, remember that every allergic dog is different. These aren't one-size-fits-all recommendations, but they are exciting new areas of research that may help explain why some dogs continue to struggle despite our best efforts.
"Everything is connected." - Rodney
As our understanding of the gut-skin connection grows, so should our approach to allergies. The goal isn't just symptom relief, but a long-term plan that supports gut health, strengthens the skin barrier, considers dietary histamine and food freshness, and helps reduce inflammation from the inside out.
Rodney Habib & Dr. Karen Becker
Peru'vn Around Ranch and Pet Supplies