10/12/2025
Purina's "Service Dog Salute" Features
Prong Collars-A Conflict With PTSD
Trauma?
Before we dive into our concerns, we want to pause and sincerely commend Purina for the massive, positive influence they have on the pet world. We recognize and appreciate the enormous scale of their philanthropic efforts, from donating millions of pounds of food to rescues and shelters to the essential support they provide to various animal welfare organizations. Their commitment to pets overall is undeniable and should be celebrated.
However, this respect is why we must speak out after seeing Purina's "Service Dog Salute" campaign images featured on their Facebook ads and page. These images, intended to
honor service dogs, unfortunately highlight training methods that raise serious ethical concerns, especially for
partnerships where the human handler is living with PTSD.
To be absolutely clear: Our profound respect is with all veterans, and we place no fault on any handler receiving a service dog. Our concern is with the training organizations' methods and Purina's corporate endorsement of these tools.
In images shared by Purina themselves-like the one we've posted above featuring a veteran and her service dog-we clearly see service dogs outfitted with prong collars. We have to ask: Why would a major brand like Purina feature a service dog trained with an inherently aversive tool for a
handler whose primary struggle is often trauma? It goes against everything we believe about the human-animal bond, especially in a service dog team:
• Trust & Trauma: If a handler has PTSD, the dog's presence and actions are meant to be a source of calm and safety. Introducing fear-based correction via a prong collar compromises the dog's emotional state and, consequently, the reliability and trust in the relationship.
Is it Necessary? We fundamentally disagree that this type of aversive tool is necessary for service dog training. High-level precision and reliable task
performance can be achieved through positive reinforcement and clear, humane tools like a properly fitted martingale collar.
• It's About Training, Not Fear: A service dog should perform tasks because they understand their job and are happy to engage, not because they are relying on the avoidance of a physical correction.
We are seeking answers. Does anyone in the service dog or training community know why this particular training method is being highlighted/utilized in this context by a campaign
supported by Purina?
We hope the focus can shift to the thousands of ethical
trainers and organizations who prioritize force-free, positive
reinforcement methods for these life-changing partnerships.
We believe needs to
be aware of the community's strong concerns regarding the training methods featured in their campaign, and we hope for a public response and a re-evaluation of the messaging.