28/06/2025
To želimo dati svojim varovancem na klubu. Naučiti jih pravilnega in dobrega jahanja ter konjeništva v pravem pomenu besede. Ne pa obljubljati in ponujati sanj na slikah, kjer vse izgleda popolno in hitro dosegljivo z takšnimi in drugačnimi triki. Povezave z konjem se ne doseže čez eno noč, ne čez teden, ne čez mesec in lahko tudi ne čez eno leto. Sploh pa ne brez vloženega veliko truda, časa in predanosti. Konjeništvo ("Horsemanship") je celoživljensko.
I’m supposed to be expanding, but I’m shrinking instead -
Email newsletters, instagram, facebook, TikTok - you’re bombarded with flashy videos, exciting content, calls to action. Horses at liberty doing amazing things, people standing on top of them, whole herds jumping over another herd or whatever the hell they’re doing
I’m supposed to get in front of you and keep up with all this, to keep you engaged and excited. Play mind games with wording to make you feel like time is running out! If you don’t act now you’ll suffer from FOMO!
Softwares and advertising and a million alerts on my phone. One thousand hours of effort to reel in one client with the same tactics that someone else will inevitably catch their attention with better-
I don’t want to play that game. It’s exhausting, and it’s losing sight more and more of what this is about.
It’s about good riding, it’s about solid horsemanship. If you don’t find that exciting as it is, I will not be able to convince you. All the nice color schemes and calls to action will only hold you as long as you have FOMO that all your friends are doing it.
I want to be more fulfilled, not busier begging people to care. I want people to be happy, safe, and experience the beauty of connecting with a horse. If it’s for you, you know where to find me. If it’s not, I’m happy for you if you’ve found someone you love working with. That’s it. That’s how simple I want it to be.
If people need to be persuaded by photos of horses laying on the ground and barefoot people kissing them with the right wording to evoke emotion, rather than watching how someone rides, how they treat their students, how they handle the most difficult horse in the clinic - well I just don’t want to be part of that rat race anyway. I want meaning, and substance, and real change - and I love the people I work with who love those things too. I think we have a pretty good thing going on without making anything more complicated than it needs to be.