16/04/2017
The Nature’s Protection brand aims to celebrate life! We celebrate both the pet’s and the pet owner’s life. That is why our Mission Statement revolves around the human-animal bond. That is also why the true needs of dogs and cats come first for us. Because only when feeding dogs and cats the way nature intended, we can expect a healthy longevity for our four footed companions. The strive for Nature’s Protection to stay close to nature means the we have to focus all our efforts to feed dogs and cats as carnivores. That is how nature designed them. While cats are true carnivores, dogs can survive as an omnivore, but they thrive much better if fed as a carnivore. We are not interested in letting dogs just survive … we want them to be fed the best! Feeding a dog or cat as a carnivore does not mean that they should be fed meat only. It means that the protein sources, delivering the essential Amino Acids for their own metabolism and maintenance of the body, should be from meat and not from cereal origin (such as for instance soy). Therefore you will always find a meat based protein source in all Nature’s Protection diets. This is just one example of how our nutritional philosophy is totally adapted to the true and natural nutritional needs of dogs and cats. It is no coincidence that Nature’s Protection features a stylized Koru with the brand name. Koru is the Maori word for “loop”. The spiral shape is based on the shape of a new unfurling silver fern frond. It symbolizes new life, growth and strength. The circular shape of the Koru conveys the idea of perpetual movement while the inner coil suggests a return to the point of origin. No wonder that Nature’s Protection adopted the Koru as it’s brand symbol, albeit in a stylized form, making the link between the Koru and a dog or cat’s tail!
