BELLY UP, 3017 Bedok North Street 5, Simei (2026)

16/05/2026

Have we shared why our packaging looks different from most commercial brands?

We noticed most treats are tucked away in opaque pouches, often with only a tiny window to peek through. We wanted to take a different path. We intentionally sought out clear, see-through pouches because we believe all our treats deserve to be front and center. For us, transparency isn’t just a buzzword—it’s our standard. We want you to see the texture, the quality, and the care in every single bag. With our brand, what you see is exactly what you get ✨🐾

07/05/2026

It’s giving premium, high-protein energy 💅

07/05/2026

Have we shared why our packaging looks different from most commercial brands?

We noticed most treats are tucked away in opaque pouches, often with only a tiny window to peek through. We wanted to take a different path. We intentionally sought out clear, see-through pouches because we believe all our treats deserve to be front and center. For us, transparency isn’t just a buzzword—it’s our standard. We want you to see the texture, the quality, and the care in every single bag. With our brand, what you see is exactly what you get. ✨🐾

15/04/2026

The BELLYUP family just got a bit bigger! 🐾 Meet the 2026/27 crew helping us kick off Spring:

• •
Our resident greedy doggo since 2018, the very reason we started BELLYUP 💕

• .lim •
Born in New Delhi, an explorer of Bangkok and Thailand, and now bringing those global vibes back home to SG with his catto sister 🌏

• .leave.it •
A handsome 3-year old floof living his best life going on adventures with his pawrents (with his many cute hats 🧢)

We love that these pups represent so many different journeys, and we know you’ll love following them as much as we do!

Give them a follow—rumor has it there’s a treat in it for you! 🍭

26/03/2026

We’re missing out on pet expo but running our FIRST ever online sale! As our way to give back to our regulars and for pawrents who’ve been waiting for a sign to try us out - this is the time to stock up on treatos, supplements and grooming wipes!

✨ Use code: 15OFF40 ✨
Get 15% OFF with a minimum spend of $40!

Skip the crowds, stay on the couch with your pup and let the treats come to you 😉
🛒 Get shopping 24/7 @ bellyup.sg or link in bio

02/03/2026

PawTection vs Paw Soother - which one to use and when?

! PawTection
🔹 Apply before heading out on walks and excursions
🔹 Protects paws from harsh elements and allergens
🔹 Defends paws against damage from hot surfaces such as tarmac, gravel, sand etc

! Paw Soother
🔸 Apply after walks to heal and soothe dry paws
🔸 Moisturises and nourishes dry, cracked paws
🔸 Treat and heal Hyperkeratosis of paws and works great on dry irritated elbows!

Both balms can work hand in hand to protect and soothe your pupper’s paws especially if they lead an active lifestyle of going on long walks and excursions 💓

🛒 24/7 @ bellyup.sg/wellness
🏷️

07/11/2025

[Itchy Dog Shampoo]

Beware of itchiness during allergy season! If you see your pup is extra itchy, a bath might be a good idea to help remove those nasty allergens out of their coat.

We also suggest boosting their immune system and gently cleaning their coat and paws after every walk.

🛒 24/7 @ bellyup.sg/wellness

🏷️

07/10/2025

🦆 DUCK WINGS

Treat your pup to our 100% Natural Australian Cage-Free Duck Wings — a protein-rich dental chew packed with essential vitamins and minerals.

Duck is naturally rich in Selenium, a powerful nutrient that supports a strong immune system and offers antioxidant and anticancer properties.

✅ Promotes cleaner teeth & healthier gums
✅ Supports immunity and overall wellness
✅ Single-ingredient, natural & nutritious

Give your dog a chew that’s more than just a treat — it’s wellness in every bite!

🛒 bellyup.sg/treats

🏷️

27/08/2025

⭐️ An all-rounded Multivitamin Supplement ⭐️

Every chew is full of vitamins, minerals, and other essential nutrients, these daily chews support the immune system, promote brain & heart health, and maintain skin & coat health.

A high quality Multivitamin Supplement means a healthier dog with fewer vet visits, more active years and a peace of mind for pawrents!

****************
Essential Vitamins - Vitamin A, Vitamin D, Vitamin E, Thiamine, Riboflavin, Pantothenic Acid, Pyridoxine, Niacin, Folic Acid, Vitamin B12, Choline, Biotin, Vitamin K

Essential Minerals - Calcium, Phosphorus, Potassium, Sodium, Chloride, Magnesium, Iron, Copper, Manganese, Zinc, Iodine, Selenium

🛒 online @ bellyup.sg/wellness
🛍️ offline @ Singpet (Dempsey)

🏷️

24/07/2025

[Odor-Free Bully Stick Trio]

✨ Keep them happy, healthy, and chewing for hours! ✨

Our Odour-Free Beef Bully Sticks aren’t just any chew – they’re:

✅ Protein-rich & long-lasting to keep pups engaged
✅ Tested for safety by FDA-approved labs – free of E.coli & Salmonella
✅ Handcrafted in the USA from free-range, grass-finished bulls for superior nutrition and taste

🐾 Give your dog the treat they deserve – safe, natural, and irresistibly satisfying.

🛒 Shop now at bellyup.sg/treats
🛍️ Also available in pack of 5s and 10s for greater value! 😉

🏷️

02/05/2025

🐾 Stop germs at the door—naturally! ✨

Our Natural Dog Company Paw Wipes are specially formulated to clean your pup’s paw pads and in between the toes, while also nourishing and hydrating with natural ingredients like jojoba oil, calendula, and chamomile. 🌿

These wipes do more than remove dirt—they help combat bacteria, yeast, and allergens, leaving paws soothed, moisturised, and protected after every walk.

🧴 Gentle, all-natural ingredients & safe for daily use
🌱 Fights irritants & supports skin health
🚶‍♂️ Perfect for post-walk paw care
🧼 Mess-free & convenient

Healthy paws, happy home—one wipe at a time.

🏷️
doggosofsingapore

BELLY UP

16/05/2026

07/05/2026

07/05/2026

15/04/2026

26/03/2026

02/03/2026

07/11/2025

07/10/2025

27/08/2025

24/07/2025

02/05/2025

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