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Monday 09:00 - 17:00 Tuesday 09:00 - 17:00 Wednesday 09:00 - 17:00 Thursday 09:00 - 17:00 Friday 09:00 - 17:00

Identitaria, Boulevard Radulescu, nr. 32, biroul 04, Râmnicu Vâlcea (2025)

Q: What is the address?

Boulevard Radulescu, Nr. 32, Biroul 04

20/10/2025

Aronia Charlottenburg is taking on Amazon - one of the most competitive markets in the world.
For this challenge, they trusted Identitaria to create the visuals for their first five products, already live on the platform.

Why Identitaria? Because we don’t just design - we know Amazon inside out. With over 25 years in graphic design, photography, and photo editing, plus direct seller experience on Amazon US, we’ve proven what works. We’ve turned hard-won insights into winning visuals that help products sell, not just sit online.

On Amazon, where every purchase starts with perception, your visuals decide your success. Don’t gamble with your first impression.

Choose experts who’ve been there, done that, and know exactly how to help your products rise above the noise.

23/07/2025

Graphic Design
Wednesday drop

11/07/2025

🍕 A pizza brand that doesn’t just deliver food — it delivers personality.

We designed the full visual identity for Pizza OK: a bold, modern look that pops from the street to the slice.

From the branded packaging and staff uniforms, to the signage, stickers, and even tape rolls, everything was created to make the brand instantly recognizable and visually irresistible.

Because when the branding is this strong, the first bite happens with your eyes. 👀🔥

🍕 Craving a bold brand that stands out like a fresh slice? Let’s make it happen - message us.

Hashtags:

02/07/2025

📚 202 issues. Around 17 years. A magazine that’s still standing.

In the early days, I did everything.
Design, concept, layout, ad creation, tech reviews, auto columns, and of course—OK Beauty.
I was the creative director, the writer, the retoucher, and the sleepless night shift.

It wasn’t easy.
No AI tools. No Canva shortcuts.
Just me, the deadline, and a vision.

In 2014, I rebranded the whole magazine. And to this day, it still lives.

🌀 Would I do it all over again?
Without a second thought.

Those countless sleepless nights shaped me—into a graphic designer, photographer, and retoucher.
Today, my clients get more than just visuals.
They get that experience, that grit, that training, that hunger.

And no tool can replicate that.
Because if it could, you’d just be a copy. A weak version. One number in a soulless series.

🧠 I’m not a tool. I’m the person who mastered them all—and stayed standing.

30/06/2025

🍫✨ Who says chocolate can’t strike a pose?

For Cio&Co – ciocolata cu beneficii, I took things beyond the taste buds and into the studio.
Every chocolate bar got its own mini photo shoot (yes, really), followed by some Photoshop spa treatment 🧼💅 and a bit of visual magic to create these bold, tasty hero shots.

Lights, camera, cacao.
Because when the product’s this good, it deserves a spotlight of its own.

👉 Swipe for flavor. No licking the screen.

12/06/2025

"I am in awe! I have tried for years to get a drop of water and silver to come together as a symbol. I'll be in touch with the small changes I need for the packaging.
Thank you for the Amazon save (again). It is an amazing feeling knowing someone has my back. 🙂 "

When we were approached to completely rebrand TheraSilver, the client already knew about our experience with brands that sell on Amazon.

And that’s crucial - Amazon is the most competitive e-commerce platform out there, where every pixel counts. We've seen firsthand how just a few lines of pixels can make the difference between a high-performing “Main Image” that drives sales and one that stalls your listing because people simply don’t click on it.

These are technical details we’ve learned and refined over time, through hands-on work across multiple product categories. Sometimes, it’s not enough to simply ride the wave—you have to cut right through it. That’s when you peek behind the curtain, into the engine room of strategy, and build on principles your competition doesn’t even know exist. The advantage of experience. 😃

The client was open-minded and understood that beyond packaging and visual setup of the listing, we also needed to build a full visual identity for the brand.

We did our homework - analyzing the product’s features, strengths, weaknesses, and competitors. That’s how we locked onto the right visual direction.

We started by designing the logo - the graphic symbol and color scheme that would differentiate TheraSilver in the market while staying true to its values.

When it comes to logo ideas, we still love sketching them by hand, on paper. Our iPad Pro often gets ditched in favor of a simple pen and a pack of markers from the local store. 🙂 While it has its place in the process, this time it took a back seat.

We aimed for the symbol to reflect the brand’s three core elements:

Thera – Earth, nature.

Silver – Colloidal silver particles in suspension.

Pure water – The medium that binds it all.

We explored multiple sketches and concepts, but in the end, after a few days of refining, we decided to go with a minimal, stripped-back symbol. It was our favorite version, and the one we proudly presented to the client.

You can see their reaction above. 🙂 Every time we receive feedback like this, it’s a reminder that our work is truly appreciated - and that makes it all worth it.

In addition to the symbol, we also created a unique typographic logo tailored to the geographical market the brand operates in. A font that’s easy to read, recognize, and remember.

With these core materials approved, we moved on to designing the main product’s packaging - the label and box. The advantage of working on the packaging while also developing the Brand Identity Manual is that it helps lock in the visual language early on, making all future materials easier to align. Both were finalized almost simultaneously.

Although it wasn’t originally requested, the Brand Identity Manual (a must in our book) was gifted by the Identitaria team. And because we don’t believe in doing things halfway, it ended up being a record-breaking 76 pages - covering every visual detail down to the last comma. You can preview the table of contents in the images attached to this post.

As for the product listing and its components - we’ll dive deeper into that in future virtual meetings. 🙂

Normally, this is where I’d insert a Call to Action. But I think everything we’ve shared speaks for itself about the power of good branding.

Open to collaborations! 🙂

09/06/2025

EN:
We just received these images from the client with the packaging before going into production. We are very happy when clients have total confidence in what we do. In this case, not a single comma of what we proposed was modified.

The collaboration with TheraSilver (USA brand) consisted of developing a complete visual identity, Branding Manual, packaging for the product that is now sold on the most competitive online market, namely Amazon and the visuals for the listing - main images for A/B testing, squares images and banners for A+ and A++.

RO:
Tocmai am primit aceste imagini de la client cu packagingul inainte de a intra in productie. Ne bucuram foarte tare cand clientii au totala incredere in ce facem. In cazul de fata nu a fost modificata nici macar o singura virgula din ce am propus.

Colaborarea cu TheraSilver (USA brand) a constat in dezvoltarea unei identitati vizuale complete, Manual de Branding, packaging pentru produsul care se vinde acum pe cea mai competitiva piata online, respectiv Amazon si vizualurile pentru listing - main images pentru testing A/B, squares images si respectiv bannerele pentru A+ si A++.

22/03/2025

Amazon A++ modules

- graphic communicators, visual instigators.
www.identitaria.ro | 0742.888.555

A particularity of the project is that the client only provided a few low quality pictures of the actual product.

We requested the printing files for the packaging and generated/retouched everything almost from scratch. We also studied the competition and the niche alongside the listing the client had running at that moment. We also developed from scratch the entire visual line and all the text for the info-graphics. We used a combination of stock photography, AI generated images and generated/retouched images of the actual product.

All images are: Amazon Optimized regarding size, titles, keywords
(provided by the Seller) and SEO compliant (Search Engine Optimization) for use on websites.
All images can be incorporated in Social Media communication / campaigns.

Tools we used:
Photoshop | Corel Draw | Midjourney | Chat GPT | stock images

20/01/2025

╰▶ Anatomia unui logo.

Sau un proiect scos din priza inainte de termen. :)

Clientul a avut o propunere deosebita. Grea as spune.
Conceptul magazinului este atipic pentru piata din Romania. Genul de "restaurant" in care iti poti comanda mancarea in forma ei neprocesata si pe care o poti lua acasa si asa, la un pret mai mic, evident. Sau genul de "piata" in care iti poti alege din galantar ce sa iti fie preparat pe loc si apoi servit la masa in aceeasi locatie.
2 in 1.
Destul de interesant si inovator.

Ar fi prins la public, doar ca din motive pe care doar clientul le cunoaste s-a decis intreruperea proiectului in faza incipienta.

Numele propus: "Piața". Un nume cu care trebuia sa jonglam si din care trebuia sa folosim literele Pi in forma simbolului grecesc (din motive de marca inregistrata deja existenta).
In acelasi timp o alta cerinta a fost integrarea cat mai placuta si usor de citit a simbolului in forma grafica finala a marcii.

In acelasi timp clientul era deschis si la o alta denumire, daca aceasta i s-ar fi parut interesanta. Serviciul de "brand naming" este o alta mancare de peste, o latura separata si aproape ar fi dublat costurile finale. Lucru neprevazut in buget. :)
Nevermind.

Am decis sa apuc taurul de coarne si sa incerc imposibilul.
D**a cateva zile de idei, moodboarduri si schite pe hartie (pe care le puteti vedea si voi) plus vectorizari in Corel, am decis sa merg pe o versiune cat mai aproape de ce aveam in minte si care sa poata fi usor de citit. Plus sa transmita din start mesajul, sa spuna despre ce este brandul. Urasc logourile care nu iti spun din prima domeniul in care activeaza clientul.

Am bifat cerinta principala si am integrat simbolul PI in forma grafica finala, folosind principalele elemente care iti transmit ca este vorba de un restaurant: furculita si cutitul. Sunt curios daca identificati si lingura. :)

Fiind un "restaurant" atipic, un concept inovator, pana la urma folosirea simbolului Pi in logo s-a dovedit a nu fi o formula rea, din contra.

Din pacate proiectul a ramas in aer, desi materialele sunt finalizate si probabil vor ajunge in portofoliu si atat.

Uneori se mai intampla. :)
Dar era pacat sa stea uitat pe un HDD.

16/01/2025

BEFORE/AFTER :)

Let’s admit it—you’ve probably wondered what’s happening in the kitchen of a restaurant when that delicious dish lands in front of you, ready to devour in just a few bites. :)

I can’t satisfy that curiosity, but I’ve got something just as good. Let me show you what goes on behind the scenes of a well-crafted Amazon listing. Beyond the text, carefully chosen keywords, and PPC strategies…

A listing without images is like shopping blindfolded—it’s just not going to work, right?

The examples in this post are from a single product—a tool designed to help you remove pet hair from couches or carpets. It’s innovative and super easy to use.

The product was shipped to us, and we photographed it from every angle—resulting in around 500 shots. From there, we selected the best ones, cut them out, removed any imperfections, and made minor adjustments as needed.

We already knew what we wanted to convey. After researching the niche and competitors, we outlined a few directions to follow. We searched online for stock lifestyle images and found a few great ones. We removed the original products in those photos and replaced them with ours.

Because it’s a relatively simple product, there wasn’t a big need for detailed infographics. While we did create a few, the images you see here were chosen to show that you don’t always need an expensive photoshoot to showcase a product in action. A traditional shoot would have required finding a location (or multiple), at least two models, and pets to match. Add a photographer with all the equipment, and the cost could easily run into thousands of euros.

By taking this approach, we saved the client a significant portion of their budget. Plus, there’s always the risk that a photoshoot won’t perfectly match the brief, leading to wasted money and more work.

That wasn’t the case here because we knew exactly what to do within the allocated budget. The attached images show the final results. What do you think?

15/01/2025

The first three images were provided by the client.
Target: Listing the product on Amazon-you know, that marketplace, the most dynamic and competitive in the world. :)

Budget: Tight. So, we had to work some magic. :D

Since a professional photoshoot was out of the question due to budget constraints, we needed to get creative to deliver a listing that could outperform well-established competitors. You know the ones - you probably buy from them every month. :)

We started by asking the client for the print files of the packaging. From there, we took the first step: rebuilding the packaging digitally. This involved a mix of mockups, stock photography, AI-generated images, CorelDRAW, Photoshop, and plenty of fine-tuning. Why? Because finding perfect, ready-to-use images that match the original packaging is almost impossible. And with CGI also off the table due to budget limits, we had to get resourceful.

Once we created some basic packaging images (cut out and ready to use), we moved on to analyzing the competition and market trends. We identified a few strong differentiators and a major gap in the presentations of the top competitors. We mapped these insights out and developed a detailed work plan.

Using copywriting techniques learned on Lorand Soares Szasz's Upriserz platform (a former Amazon seller himself), we outlined the product’s key attributes.

Next, we integrated the packaging into different scenarios and backgrounds, creating concise stories around the product. We generated multiple main images and listing visuals - more than originally agreed upon (under promise, over deliver) - to give the client plenty of options for A/B testing directly on the platform. Because no matter how great the agency or research is, real-world testing beats theory every time. Right? :)

Our advice to the client has always been to come back with feedback for final, sharp-to-the-point adjustments to the visuals—or, in other words, to fine-tune the messaging they convey.

What you see in this post are the final results. The square images were used in the main section of the listing, while the horizontal ones went into the A++ section on Amazon. This section is designed to help undecided customers make their purchase decision. :)

Graphic communicators, visual instigators!

14/01/2025

Online sales are currently the most dynamic field you can work in. The fierce competition forces you to focus on even the smallest details.

Among all marketplaces, Amazon stands out as the most dynamic (excluding AliExpress, which is a whole other universe). Selling on Amazon demands every last ounce of your marketing and sales energy.

Your ultimate goal is to make the customer click on your listing in a split second. This boils down to optimizing your main image to the pixel level. In the search results, you're running alongside dozens of competitors, and some of them are the best. Those are the ones you need to beat. And on Amazon, if you're not in the top five organic sellers, you might as well not exist. Why? Because above the organic results are paid ads, creating a cluttered selection of options for customers to choose from.

The decision-making process on Amazon isn’t about luck—it’s a science. If you treat it as a gamble, you’ll end up with unsold inventory and losses. As a direct Amazon seller, it took countless sleepless nights to figure out the perfect formula—or, more accurately, the factors that determine a listing’s success. And by success, I mean one thing: profit.

Your main image needs to meet very strict criteria and capture attention in fractions of a second while displayed next to dozens of other results. Once a customer clicks on your listing, they should only leave after doing one thing: adding the product to their cart. If they don’t, you’ve essentially thrown money out the window. Repeatedly.

In simple terms: it’s not just the main image that needs to be flawless—your entire listing does. If a customer visits your listing but leaves to explore the “next big thing,” the algorithm will penalize you, and you’ll miss the chance to convert.

The images following your main image are equally critical. How do you communicate your product's benefits, set it apart from the competition, and answer the numerous (and often secret) questions that customers have? These are challenges you must address with precision.

For hesitant buyers, there’s the A+ or A++ section (Amazon-specific terms). This is where you can showcase a detailed description of your product with carefully crafted copy and equally compelling images. This section allows for more creative freedom and can be the deciding factor for undecided customers.

I know, I’ve written too much for today’s attention span. But this is just a glimpse of the many factors we consider, based on everything we’ve learned from hands-on experience.

The images in this post illustrate how every listing and product presentation should be treated. There are more versions than the system can display—deliberately so, to allow for A/B testing and continuous optimization. No matter how skilled you are, failing to adapt to customer searches and needs will leave you with an outdated listing that doesn’t sell.

For this particular listing, the client provided only a low-quality photo of the product and, upon request, sent us the packaging design files used for printing.

We built everything from scratch, starting with the packaging. What you see in the final images is a mix of vectors, mockups, stock photography, and AI-generated visuals.

If you need expertise in visual communication, you know where to find us. :)

Happy selling!

**Visual Instigators, Graphic Communicators!**

Identitaria

20/10/2025

23/07/2025

11/07/2025

02/07/2025

30/06/2025

12/06/2025

09/06/2025

22/03/2025

20/01/2025

16/01/2025

15/01/2025

14/01/2025

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Monday	09:00 - 17:00
Tuesday	09:00 - 17:00
Wednesday	09:00 - 17:00
Thursday	09:00 - 17:00
Friday	09:00 - 17:00