24/04/2024
The Hollywood Sign, California. This Sign was originally erected as an advertisement for a real estate project in 1923 at Mt Lee. It measured 30 ft (ht) x 50 ft (L), painted white, lighted up by 4000 light bulbs and read HOLLYWOOD LAND. It was shortened later to “HOLLYWOOD”, a description of the area which had become popular thanks to the Golden Age of Cinema in America. Thus, it has evolved into an iconic landmark.