Genius Pet Food

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Genius Pet Food

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Nutritious, premium quality, New Zealand made dog food delivered to your door. Created by Vets for P Much of it comes from pet food companies themselves 🤦.

Try our new 🐟 Ocean Fish 🐟 flavour dog food, made right here in New Zealand and developed by me - Kiwi Veterinarian Dr Paula Short. I’ve always been super passionate about 🐶nutrition, having seen the massive difference that good quality food could make to many of my patients over the years. I also wanted to create a premium quality NZ made pet food, as when I was previously running 2 vet clinics I struggled to find anything NZ made. So much of our pet food comes from overseas, which for an agricultural nation like NZ makes no sense to me! The other thing that drives me is that there is just so much nonsense on the internet about pet food. It is so confusing for consumers and I wanted to create a brand that would cut through that noise and create products that are well formulated, backed by the latest nutrition science and that pet owners can trust. Genius Pet Food is formulated using the latest research and advice from Veterinarians and Animal Nutritionists Worldwide, to produce a diet that optimises the health and longevity of your pet by ensuring the full range of essential amino acids are available to maximise nutrient absorption from the gut and to maintain heart health. Natural Nutrition, Backed by Science. 🍃 🐟 🐾

26/10/2026

What's in the bag? 🐟💙

Real NZ King Salmon. NZ sourced fish meal. Omega-3-rich fish oil.

Quality ingredients, carefully combined in a vet-developed recipe made right here in New Zealand. 🇳🇿

Good Ingredients. Great Nutrition. Happy Dogs. 🐾

25/10/2026

Meet Stormi, who loves her Genius so much she's invented her very own dinner dance! 💃🐾

We absolutely love seeing how excited our customers' dogs get about their food.

Does your dog have a special dinnertime ritual too?

19/09/2026

I've been selling dog treats made from Koi Carp for a few years now, and the first reaction is almost always the same. You make what?

Then I explain, and people get it in about ten seconds.

These fish are wrecking our waterways. Some of the ones that get pulled out end up as compost or fertiliser. That's not nothing, but it's about the lowest value you can get out of a perfectly good animal protein, and the cost of removal is still a barrier.

It seemed like a waste, so we started freeze-drying them instead. 🐟

I'm not going to pretend a bag of dog treats can fix this entire problem. It can't. But the more value we can get out of each fish, the more reason there is to keep taking them out.

Our dogs worked out the value proposition immediately. 🐶

Tell me honestly, would you feed your dog a pest fish?

13/09/2026

Is your dog scratching and you can't work out why? You're not alone.
It's one of the most common reasons dogs see their vet, and the reasons can be complicated. An itch from a food intolerance can look identical to one from the environment.

That's why we built our Ocean Fish dog food to do two things:
✅ provide a novel protein source for dogs with potential food intolerances
✅ extra omega-3 fatty acids to help support a healthy skin barrier for dogs with environmental allergies.

Simply good nutrition, formulated by a vet, for the dogs who need it.

Tag the dog who won't stop scratching 🐾

26/08/2026

🐶 HAPPY INTERNATIONAL DOG DAY! 🐶

Today is International Dog Day, so I thought I'd introduce you to my very first dog - Kim.

That's little me with her in this photo. ❤️

I grew up on a dairy farm in Canterbury and, like so many farm dogs, Kim wasn't just a working dog. She was very much our pet too, and she was often at my side.

One of my favourite memories of her was when we'd had a new concrete path laid into the cowshed. Before it had properly dried, Kim somehow got onto it and left her paw prints all the way through the new concrete.

Us kids thought it was hilarious. My parents possibly less so. 😂🐾

Kim lived to a grand old age and eventually went completely grey.

Then came Bruno, a noisy Huntaway, Spud and Tip, two Collies, then Khumbu, a chocolate Labrador and the first dog who was truly mine - and now there's Tyson, my tricolour Border Collie.

Dogs have been part of my life for almost as long as I can remember. They became part of my working life when I became a vet, and eventually they were the reason I started Genius.

So today, here's to all the dogs who leave their paw prints on our lives - sometimes quite literally. ❤️🐾

👇 Now I want to see yours!

Drop a photo of your dog in the comments - past or present - and tell us their name or share a favourite memory of them.

11/05/2026

Who else planned their Mother's Day activities around their dog?

So grateful for dog friendly cafes and restaurants! Hope all the dog mums out there had a fabulous Mother's Day. 🐶

17/04/2026

There’s nothing better than hearing how dogs are actually doing on their food. 🙌

“My old dog Cookie thrives so well on Ocean Fish. Her coat is glossy, her eyes are clear, and she is always eager for dinner. Also, her poops are well formed and easy to pick up!”

As dogs get older, what’s in their bowl matters more than ever.

Genius helps support senior dogs with:
🐟 Protein - high-quality and bioavailable to help maintain muscle
⬇️ Fat - lower levels to support healthy weight
💧 Omega-3s - naturally high to support skin, coat, and joint health

Simple, thoughtful nutrition that helps dogs thrive at all ages.

Thanks so much to Linda for sharing Cookie’s story with us. (I think we can all agree that Cookie is a complete sweetheart 💛)

05/04/2026

In the past 3 weeks, I’ve had two people close to me message about the same thing…

👉 Their dog had eaten cocoa

One was a large golden retriever cross who snaffled a piece of chocolate cake.
She was completely fine.

The other was a small fox terrier who ate almost an entire tray of brownies topped with dark chocolate.
He ended up at the vet for the standard treatment - vomiting, activated charcoal, fluids… but thankfully recovered.

The difference?
👉 Dose + dog size.

🍫 Most dog owners know chocolate is dangerous to dogs.
What’s often overlooked is that cocoa is even more dangerous.

Cocoa contains much higher levels of theobromine - the compound that is toxic to dogs - so smaller amounts can cause bigger problems.

With Easter here, it’s a timely reminder that it's not just chocolate eggs to be mindful of…
it’s the cocoa hiding in everyday treats like cakes, brownies, and baking ingredients.

If your dog eats cocoa or chocolate, don’t wait - call your vet 🩺
They’ll be able to assess the risk based on your dog’s size and what was eaten.

05/04/2026

This photo popped up on my Facebook memories last week. It was taken 15 years ago on a volunteer trip to Niue to provide veterinary care, including neutering many of the island's dogs and cats to help reduce overpopulation. ✂ 🐶🐱

I often get asked if I miss being a clinical practice vet. While I honestly love my business and helping improve pets lives through better nutrition (something I have always been super passionate about), if I was to go back into practice it would be so I could do more of this sort of volunteer work. 👩‍⚕️

23/03/2026

You may have noticed that things look a little different around here!
We’ve given the Genius website a big refresh, making it clearer, cleaner and easier to navigate.

Same science-led nutrition, just presented in a way that better reflects what we’re about. 🩷🐶

Address

Nelson

Telephone

+6421373630

Website

http://www.geniuspetfood.co.nz/

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