09/06/2026
You know that hat you’ve always dreamed about? Yeah… this is the moment people realise they can actually have it.
Look at their faces.
Nobody is reacting to “just a hat.”
They’re reacting to THE hat.
The one that’s fitted to their actual head so they’re not walking around with red lines across their forehead and a headache by lunchtime.
The one that’s shaped to suit THEIR face instead of whatever shape happened to be popular on a factory line.
The one that makes them look in the mirror and go:
“Well sh*t…”
And that’s where the fun starts.
Because every single hat is shaped differently.
A little more roll here.
A little more width there.
Drop the brim.
Lift the brim.
All done with steam, my hands, and years of figuring out what works by feel.
No templates.
No cookie-cutter hats.
No “that’ll do.”
Just shaping until the hat and the person finally match.
And let’s not ignore the beaver in the room…
Bar M is the only place in New Zealand offering custom cowboy hats with genuine beaver blends all the way through to 100% beaver.
The good stuff.
The stuff that makes old cowboys weirdly emotional about hats.
Honestly, this is my favourite part of Fieldays.
Not selling hats.
Watching someone find THEIR hat.
The one they’ve been imagining for years without even knowing it.
📍 Fieldays
📍 Site RLL12
Come try one on.
Fair warning though…
You might leave looking significantly cooler than when you arrived 🤠
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