De Ruiter

01/07/2025

Say it with roses!

10/06/2025

You are invited! Are you part of the floral industry? This is your chance to visit De Ruiter Innovations in Amstelveen. WE WOULD LOVE TO WELCOME YOU!

27/05/2025

Every day, life can take a new turn. Let flowers make your life more beautiful.🥰

09/05/2025

Check out these inspirational designs with Rose Frutteto.

19/04/2025

From De Ruiter Innovations to you: "A Joyful Easter!"

19/04/2025

It's the time of the year for Yellow! Happy Easter! Enjoy family and friends!

14/04/2025

Our Born Free Rose🥰

We’ve all been there—handling gorgeous roses, only to be caught off guard by a sharp prick. But what if roses didn’t have to hurt? 😍

Meet the Born Free Roses—nearly thornless, effortless to handle, and designed for safer, smoother floral work. Whether you're arranging, transporting, or designing, these blooms let you focus on creativity, not cuts.

🌹 Proudly bred by De Ruiter and featured on Thursd., this innovation is made for the floral community.

Want to experience the Born Free Roses for yourself?

04/04/2025

At Keukenhof in the Netherlands () it was rose time this week, with an awesome rose show. Rose Frutteto, grown by Lobelia in Kenya won the second prize on ‘best imported rose”! Congratulations on this wonderful achievement!

25/03/2025

We should bloom from the inside, from within our soul, and pour out the best we have! That’s what roses do too❤️🥰👏

08/03/2025

Happy Women’s Day!

08/03/2025

Born Free Rose Design at FDC in Miami last week. To all women out there, never forget how amazing you are. Happy Women’s Day!

24/02/2025

Look at this beauty for Women’s Day: Be Sweet! Thank you TESSA❤️