Atlas Wool Supply Co

Atlas Wool Supply Co Morocco's Premier Source For Wool, Sabra, Cotton, And More

Another beautiful custom-ordered rug handmade by cooperativenahda has arrived at .anou headquarters in Fez for inspecti...
08/08/2025

Another beautiful custom-ordered rug handmade by cooperativenahda has arrived at .anou headquarters in Fez for inspection before being shipped to its new home in the United States. The rug was crafted with our softest bulky two-ply, zero-wash yarn and features a customized wool warp sourced from sheep in the M’Goun Massif, just 10km from the mill.

“I am deeply drawn to the stories embedded in materials—not only in their textures, weights, and forms, but also in how ...
23/07/2025

“I am deeply drawn to the stories embedded in materials—not only in their textures, weights, and forms, but also in how they are made and where they come from. Material processing is not simply a technical concern in my practice; it is a language of relationship—a way of listening, respecting labor, and engaging with systems of care. While here in Morocco, I learned that there was a working wool mill in the High-Atlas Mountains so I thought it might be interesting to take a look and learn about the process. I had no idea the gem I was about to find.

The Atlas Wool Supply Company was founded to support Morocco’s artisan communities via the Anou cooperative. Atlas is a solar-powered mill built thousands of feet up in the High Atlas Mountains. Their mission: to produce carbon-negative yarn and to protect the land that the community and sheep rely on. They exemplify a circular, regenerative system—where each step in their process not only minimizes harm but actively contributes to ecological balance and community well-being.

The mill uses the abundant sunlight in the High Atlas Mountains for solar power to run their operations. Their goal of carbon-negative wool production is not just reducing impact but going beyond to repair and protect the environment. They use discarded wool as soil amendment, a brilliant use of a natural waste product. Wool holds water well and slowly releases nitrogen, making it ideal for water-scarce agriculture like apple orchards. By composting waste apples they are returning what’s not usable from the orchard harvest to the land to complete a nutrient cycle—boosting the soil rather than creating landfill waste. They are protecting the water table and the sheep who depend on it by the development of a Biodegradable soap from native herbs to rinse the wool, a rare attention to the entire life cycle of the material and its broader ecological relationships.

This way of working invites slowness. It invites presence. It reclaims time and energy from extractive systems and reinvests them in processes that honor complexity and care.”

‘s reflections on our mill after her visit last week with .anou

.anou is one of our most important Atlas Wool Supply Co Wash distributors. They were our original testers - using both t...
18/07/2025

.anou is one of our most important Atlas Wool Supply Co Wash distributors. They were our original testers - using both the hand wash and laundry wash in their dormitories where artisan leaders and residency participants from around the world stay. The feedback loop is real: artisan leaders, like Zouhour from Cooperative Agoray who is running cooking and cleaning at Anou this month, tell us exactly what works and what doesn’t in their high use environment, helping us improve our biodegradable formulas.
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If you run a business in Fes, you can order our washes through Anou. Here’s why that matters: your purchase supports Anou’s community growth, funds ongoing research for eco-friendly washes that protect the environments where artisans live, and ultimately leads to better yarn and products for everyone.
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Big shoutout to and Ryad Mabrouka (ryadmabrouka.com) - they were some of the first businesses in Fes to stock our washes. Ask them how it’s going, then stop by Anou to grab some for yourself.

R&D at the mill, our Fez store, and with .anou artisan leaders continues at full speed. Through environmental stewardshi...
13/07/2025

R&D at the mill, our Fez store, and with .anou artisan leaders continues at full speed. Through environmental stewardship, wool processing, yarn engineering, and weaving techniques, we’re consistently producing yarns and textiles that exceed the look, texture, and softness of heavily washed, chemically stripped wool rugs—using zero water and zero chemicals in finishing.
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As we scale this technology, we believe rug washing will be obsolete within 5-10 years. Morocco can no longer afford to waste billions of liters of water on practices that damage the land our sheep and artisans depend on.
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Want to help bring this timeline closer? Like and share this post, or carry our soaps, dyes, yarns, and more in your store. Reach out to learn more.

Our first rug yarn samples headed abroad, including travels as far as a weaving cooperative in Burkina Faso. Cooperative...
20/06/2025

Our first rug yarn samples headed abroad, including travels as far as a weaving cooperative in Burkina Faso. Cooperatives 🤝 Africa 🤝 Moroccan Sheep

Whether you’re deep in the High Atlas or in the middle of one of Morocco’s bustling medinas, you can contribute to our m...
01/06/2025

Whether you’re deep in the High Atlas or in the middle of one of Morocco’s bustling medinas, you can contribute to our mission of regenerating Morocco’s land. How? By supporting small businesses that use our environmentally conscious soaps.
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Take in Marrakesh, for example. They’ve made the switch from standard, non-biodegradable soap to our AWSco Dish Soap—a proprietary formula designed not only for biodegradability but also to reduce overall soap consumption and eliminate residue that could impact the flavor of their signature coffees.
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“AWSco Dishwash makes it easier to clean my coffee cups and ensure there is zero residue or soap taste in each cup of coffee we create.”
— Oussama, Kech Cup Barista
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Are you a small business looking to offer a cleaner, more environmentally friendly experience to your customers—while directly supporting our mission of land regeneration in Morocco? Get in touch for pricing and availability!
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Over the past year, we ran a small trial using discarded wool from our yarn mill as a soil amendment for our solar colle...
17/05/2025

Over the past year, we ran a small trial using discarded wool from our yarn mill as a soil amendment for our solar collective apple trees. While the results are still early and unconfirmed, we saw signs of nearly a 40% drop in water use and a 30% boost in apple tree growth.
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This year, we’re expanding the research to include nearly 1,900 apple trees planted around the mill as part of our solar collective. The aim? To research and implement ways we can restore the land that our community—and our sheep—rely on, especially as the climate continues to change.
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Curious to learn more or support the work? Read our latest story and get involved in our beta carbon offset program.
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Over the past two months, we’ve been collaborating with Cooperative Nahda and Cooperative Imelghaus to successfully deve...
05/05/2025

Over the past two months, we’ve been collaborating with Cooperative Nahda and Cooperative Imelghaus to successfully develop a 100% wool, 2-ply warp yarn strong enough to handle the tension of rugs over 4 meters in length. Touda and Touda of the Imelghaus Cooperative are pictured here with the first successful trial.
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Most warp yarns currently available in the Moroccan market rely on synthetic fibers for added strength. However, phasing out synthetics is essential if Morocco’s artisan community is to return to using locally made, natural materials—free from the need for imports.
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We’re continuing yarn development in partnership with members of the Anou community. Curious about custom yarn solutions? Get in touch—we’d love to hear from you!
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Our partners at in Essaouira are now using our full range of premium biodegradable products—laundry detergents, hand so...
18/03/2025

Our partners at in Essaouira are now using our full range of premium biodegradable products—laundry detergents, hand soap, shower gel, and dishwashing liquid.
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Essaouira and its surrounding areas face severe drought, impacting agriculture and livestock like sheep and goats. By choosing biodegradable soaps and detergents, Dar Omnia is taking an important step in protecting the Essaouira water basin.
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Want to offer your riad or restaurant guests premium, eco-friendly products while supporting our mission to regenerate Morocco’s land and safeguard its water resources? Reach out to learn more and join our network of partners!
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Meet Naima. Ait Bouguemez native. Weaver. Mom. Now first full time wool miller at the Atlas Wool Supply Co mill. Check o...
08/03/2025

Meet Naima. Ait Bouguemez native. Weaver. Mom. Now first full time wool miller at the Atlas Wool Supply Co mill. Check our latest pinned story to learn more.

We’ve been spinning yarns through several winter storms with more on the way this week. Recent rains and snows in the su...
02/03/2025

We’ve been spinning yarns through several winter storms with more on the way this week. Recent rains and snows in the surrounding area of the mill bode well for an increase in sheep wool quality in 2025…and better yarns for all our partners.

“While working on this project with the .anou I also had the opportunity to visit their groundbreaking sustainability in...
02/01/2025

“While working on this project with the .anou I also had the opportunity to visit their groundbreaking sustainability initiative, . On a mission to reimagine Moroccan wool as a source of prosperity for the communities of the Atlas Mountains, The Atlas Wool Supply Co is putting the finishing touches on a revolutionary solar power mill that will soon be spinning Africa’s first carbon-negative yarns.” — on her recent photo collection.

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