12/01/2026
🌱 Meet the Expert - An Interview with Nadav Raz
Chief Agronomist & Deputy CEO, Ginosar Agro
At Ginosar Agro, our work is driven by people who combine scientific knowledge with real field experience. We sat down with Nadav Raz, our Chief Agronomist and Deputy CEO, to learn more about his journey, daily work, and vision for the future of agriculture.
Q: What drew you to the world of agriculture, and what keeps you inspired every day?
A: I grew up in an agricultural family from a young age, and I always loved it. What keeps me inspired is the opportunity to learn continuously and to discover new crops.
Q: What does your role at Ginosar Agro look like on a typical day (if there is such a thing)?
A: I usually start the morning with a round through the greenhouses, checking the condition of the plants- whether they need irrigation, spraying, or specific treatments. After that, I focus on customer orders and other operational matters.
Q: Which crop do you feel most connected to, and why?
A: I feel especially connected to pineapple, as I was also involved in its commercial cultivation.
Q: Ginosar Agro works with farmers around the world- what are the biggest agronomic challenges you encounter across regions?
A: Every country has its own climate and growing conditions. The main challenge is knowing how to adapt the crops and make the right adjustments for each farmer and region.
Q: What trends or innovations do you think will shape the future of tissue culture and large-scale propagation?
A: In countries like ours, where labor costs are high, I believe robotics will bring the most significant change to the industry.
Q: Tell us about a project or breakthrough you’re especially proud of.
A: Over the past three years, we entered the production of berry plants- raspberries, blueberries, and blackberries. This has become a central sector, providing high-quality plants to Israeli farmers and introducing fresh innovation to the market.
Q: How do you balance scientific rigor with hands-on fieldwork?
A: It’s important to keep reading and staying updated on new developments in the field, but in the end, going into the field and the nurseries and seeing things firsthand is what leads to the biggest changes.
Q: What advice would you give to young agronomists entering the industry?
A: Don’t be afraid to get your hands dirty. Go out into the field and see things with your own eyes- it’s very hard to truly learn from a computer or a classroom without hands-on experience.
Q: Outside of work, what’s your favorite way to connect with nature?
A: Hiking and spending time outdoors with my family.
