15/10/2026
You're safe with us!
One thing we don't talk about enough, even though most of you guys already know this about us, is that we will never ask you to do anything to your dog that might cause them pain, discomfort, fear or harm in the name of training.
We're members of the Pet Professional Guild, which comes with it membership of the UK Dog Behaviour and Training Charter. This likely doesn't mean much to you, but it is something we're immensely proud of. 🥰
This membership comes with a strict ethics policy that we're absolutely proud to follow in our own training, and with your dogs. To stay as members, we're bound by this ethics charter and have to maintain a high level of professional development through ongoing learning every year.
This means we don't rely on old, inefficient or potentially harmful methods just because they've 'always worked'. We will always use the methods that are best for the dog.
An important distinction here is that best for the dog means applying the highest standards of animal welfare to our training, not just doing what gets the fastest results or is easiest for the human if that means hurting the dog. We want lasting results to high welfare standards.
So for those who would prefer to use choke collars, shock collars or prong collars, or any other harmful training method just for convenience and quick, but temporary results, then we're not the trainers for you.
Everyone else is welcome here! Join the club! 🥳💃
