Darwin's Pet Supplies

Darwin's Pet Supplies Message to book an appointment! 🐶 Owner of Darwin's Pet Supplies Emma Wilkes has acquired a vast amount of hands on experience working with animals.

Dog groomer at Middleport Pottery 🐾
✂️ City & Guilds L2 & L3 Dog Grooming
⛑️ Canine First Aid L3
🐕 Master’s degree in Canine Behaviour
🎓 Friendly and stress-free grooming. She has worked within a local veterinary practice, equine stables, farm and zoo. Emma attended Reaseheath College and gained an FdSc in Animal Management Behaviour & Welfare and a BSc (Hons) in Zoo Management. In 2021 Emma g

raduated in an MSc Applied Research where she specialised in how the Covid-19 pandemic has affected the behaviour of dogs due to changes in their owners routine. Darwin's Pet Supplies are passionate about animal care and offer a professional and friendly service to all of our customers. We are able to provide advice on nutrition, preventative treatments and behavioural issues. We provide quality pet products for your small animals, cats and dogs. As an independent local pet supplier, we are able to source, stock and order in specialist and unusual products and we pride ourselves in offering a natural pet range for both cats and dogs. We also stock an array of branded collars, leads and harnesses from Doodlebone, Ancol and Red Dingo. Check out our website www.darwinspetsupplies.co.uk

🛁🐾 Say hello to FOAM-TASTIC baths! 🐶✨We’ve just added a shampoo foamer to our grooming setup, and it’s a total game-chan...
29/09/2025

🛁🐾 Say hello to FOAM-TASTIC baths! 🐶✨

We’ve just added a shampoo foamer to our grooming setup, and it’s a total game-changer for bath time! 🎉

Here’s why we’re excited:
✅ Gentler on skin – The soft foam is perfect for sensitive pups, spreading evenly without harsh scrubbing.
✅ Deep, even clean – Foam penetrates fur more thoroughly, reaching down to the skin for a better clean.
✅ Less product, better results – More eco-friendly, with no compromise on cleanliness!
✅ Faster rinsing – Less time in the tub means a happier, stress-free grooming experience.

Your furry friend deserves the best — and we’re always upgrading to give just that. 🐾💖

📅 Book your next appointment today and see (and feel!) the difference.

🍁🐾 Welcome Autumn! 🐾🍁The leaves are turning, the air is crisp, and it’s the perfect time to pamper your pup! 🛁✨As we ste...
27/09/2025

🍁🐾 Welcome Autumn! 🐾🍁

The leaves are turning, the air is crisp, and it’s the perfect time to pamper your pup! 🛁✨

As we step into the coziest season of the year, treat your furry friend to a fresh autumn groom — because muddy paws and tangled coats don’t mix with pumpkin spice vibes! 🎃🐶

🍂 Seasonal Specials
🍎 Fresh Autumn Scents
🧼 Cozy Clean Grooming Packages

Your pup deserves to look paw-sitively perfect this autumn. Book your appointment today and let’s get your dog autumn-ready! 🧡

📅 Message to book
📍 Middleport Pottery

I don’t usually share this story, but here’s how I ended up doing what I do...I was in my early 20s when I started worki...
25/09/2025

I don’t usually share this story, but here’s how I ended up doing what I do...

I was in my early 20s when I started working at a veterinary clinic — first as a receptionist, then eventually as a vet assistant. It was there I met Neve, a six-month-old Weimaraner puppy who was about to be put to sleep. She was labelled as “too much”: too wild, too stubborn, too difficult, too bitey. But something in me knew she deserved a second chance.

Taking her home changed everything.
Neve was difficult. She tested every limit I had. But I threw myself into understanding her — training, researching, learning. Over time, she became my soulmate. My protector. She even saved me from being attacked when i was out walking her in a secluded location. She had my back, always. That dog didn’t just change my life — she gave it direction.

After six years at the clinic, I stepped away to have my child. Like many of us, I drifted into jobs that paid the bills but left me unfulfilled — call centres, offices, the usual. But I never stopped thinking about the animals. About Neve. About how much purpose I felt when I was helping dogs like her.

At 33, I decided to stop ignoring that voice in my head. I went back to college, then onto university, and eventually earned my master’s degree specialising in canine behaviour. That’s when Darwin’s Pet Supplies was born — and for the first time in years, I felt like I was exactly where I was meant to be.

Then came along my interest in learning how to groom dogs and become a qualified groomer — it felt like a natural extension of what I loved most: helping dogs feel safe, calm, and understood. That’s how Darwin’s Dog Grooming came to life.

Because of Neve, I’ve built a life around helping dogs that others may have given up on — the ones labelled “too anxious,” “too reactive,” “too much.” The ones other groomers may have refused to see again. Those are my dogs.

Then came along Darwin — my little Puggle (Pug x Beagle), who’s now nearly ten. Where Neve was intense, sharp, intelligent and always on high alert, Darwin is soft, goofy, and a total cuddlebug. He’s never met a snack he didn’t love or a sunny spot he didn’t claim for a nap. The two of them couldn’t be more different, but he’s brought so much joy into my life. I even named the business after him — my little man, always by my side.

Those dogs are the reason I do what I do. Every transformation at the grooming table, every nervous pup that walks out a little more confident — that’s what fills my heart. That’s what keeps me going.
I’m still learning. The path hasn’t been perfect. But I’ve found my way back to what I love — and that has made all the difference.

Dogs are my world, and I treat every single one that comes through my door with the same patience, love, and care as if they were my own.

Thanks for reading my story
Emma

🦷 From stinky breath and tartar build-up to fresh breath and healthier gums in just 4 weeks – with the Emmi-Pet Oral Car...
25/09/2025

🦷 From stinky breath and tartar build-up to fresh breath and healthier gums in just 4 weeks – with the Emmi-Pet Oral Care Program (plus easy monthly maintenance to keep it that way).

🪥 What You Actually Get
🦷 4 weekly Emmi-Pet sessions – ultrasonic, silent, no-scrubbing, and completely stress-free (more sessions can be added if required)
📸 Before & after mouth photos – track progress you can see
🐾 Home brushing plan – simple tools + personalised tips to keep their mouth healthy between visits
📅 Maintenance visits pre-booked – monthly top-ups to stay fresh with zero hassle

💡 Why Emmi-Pet?
✅ Ultrasonic cleaning: no movement, noise, or vibration – ideal for anxious or sensitive dogs
✅ Gently breaks down plaque & bacteria without abrasion
✅ Improves gum health and freshens breath without discomfort
✅ Non-invasive – no sedation, no stress

🪥 How the process works
1. Quick Intro Chat or Visit – meet your dog, check their teeth, and answer your questions (15 mins)
2. Weekly Cleaning Sessions – 4 gentle, ultrasonic Emmi-Pet treatments in a calm environment
3. Aftercare & Maintenance – review results, get a simple home plan, and book monthly maintenance visits to keep their mouth healthy

✅ Next Steps
Book your free 15-minute intro session – let’s check your dog’s teeth and see if the Emmi-Pet Oral Care Program is a good fit.

✂️ Dougie’s Grooming JourneyDougie the Cockapoo has been coming to me since he was just a young pup — and his grooming j...
24/09/2025

✂️ Dougie’s Grooming Journey

Dougie the Cockapoo has been coming to me since he was just a young pup — and his grooming journey is a perfect example of why early training makes such a difference.

We started with gentle training and play sessions — no grooming at first, just time to explore the salon, hear the sounds, feel the tools, and build trust. Once he was confident with the basics, we moved on to a mini groom… and eventually, his first full groom.

Throughout the process, his lovely owner was amazing — working on things like teaching ‘chin’ to help him stay still for his face trims, and using an electric toothbrush and hairdryer at home to get him used to the sensations and noises.

Dougie handles his grooms like a total pro. Calm, confident, and an absolute joy on the table.

All that early groundwork has truly paid off — and you can see it in how relaxed and happy he is during every visit.”

If you’d like to discuss booking your puppy in for sessions or any other grooming enquiry, please send me a message and I’ll be happy to assist you.

✂️✂️

Let’s reintroduce ourselves, especially if you’ve just found me! 👋🐾I’m Emma, and I help dogs feel safe, seen, and stress...
22/09/2025

Let’s reintroduce ourselves, especially if you’ve just found me! 👋🐾

I’m Emma, and I help dogs feel safe, seen, and stress-free during their grooming sessions.

At my salon, it’s all about your dog. We’re proudly cage-free, muzzle-free, and work on a 1:1 basis — which means your dog gets my full attention in a calm, quiet space with no other dogs on site during their session.

My approach is always based on trust, patience, and reading each dog’s body language. I don’t believe in forcing them to “just get through it.” Instead, I adapt each session to meet them where they’re at — so they leave feeling good, not just looking good.

Whether they’re nervous about the dryer, hate having their paws touched, or just need a little extra patience, I create a space where they can feel safe and supported at every step.

If you’re a worried dog parent, you’re not alone — and you’re in the right place. 💛

Got questions about your dog’s specific needs? Just send me a message. I’m always happy to chat with zero pressure.

Emma

🐶 Darwins Dog Grooming
📍 Harper St Studios, Middleport Pottery, Stoke On Trent, ST6 3PE

Handsome chap Boris popped by Thursday for his mini groom. He’s always such a good boy 😍
21/09/2025

Handsome chap Boris popped by Thursday for his mini groom. He’s always such a good boy 😍

20/09/2025

Gorgeous Boy Reggie 😍

19/09/2025

Happy 2nd Birthday to Bran! 🐾

Branley has been visiting me since he was just a tiny pup, and it’s been such a joy watching him grow into the cheeky little character he is today. 💙

Today he came into see for me his birthday mini groom.

Happy birthday, Bran — you adorable boy!

Here's to many more fun visits and tail wags! 🐶🎂

🐾 Two Grooming Slots Available – Wednesday 17th! 🐾Pamper your pup! 🛁✨We have TWO grooming appointments available this We...
15/09/2025

🐾 Two Grooming Slots Available – Wednesday 17th! 🐾

Pamper your pup! 🛁✨
We have TWO grooming appointments available this Wednesday 17th at:

🕙 10:00 AM
🕐 1:00 PM

Treat your dog to a fresh trim, a thorough clean, and lots of love from our groomer Emma! 💕

Spots fill up fast, so message us now to book in!

📍 Darwin’s Dog Grooming, Harper Studios, Middleport Pottery, ST6 3PE

Because every dog deserves to look (and smell!) their best 🐶💇‍♂️

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Stoke-on-Trent

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