29/05/2026
BIG NEWS AT BONE APPETIT 🐾
Over the past few months, we’ve had more and more customers asking us to stock a dry complete food alongside our raw range — so we’ve spent a long time researching, comparing ingredients, and refusing to settle for a kibble we didn’t genuinely feel happy recommending.
And finally… we’ve found one 🤍
Introducing…🤍 HAPPY VALLEY 🤍
Named after our much-loved local nature reserve here in Bramhall — the place so many of our customers and their dogs walk every single day 🌿🐕
Happy Valley is our own white-labelled kibble, manufactured in the UK by Fold Hill Foods — an experienced family-run pet food manufacturer with over 40 years in the industry, producing foods for many well-known brands across the UK.
Now before anyone panics 😅We are still, and always will be, huge supporters of raw feeding.
BUT — we also know real life exists.
Raw isn’t always practical for every dog, every owner, every budget, every holiday, every boarding kennel, every elderly relative feeding the dog, or every chaotic Tuesday morning before work 😂
So instead of stocking “just another kibble”, we wanted to find a dry food that:🐾 We actually felt comfortable recommending🐾 Was good quality without ridiculous pricing🐾 Came from a trusted UK manufacturer🐾 Offered customers a realistic alternative when raw isn’t possible
For us, this is about helping people feed their dogs better — however that looks for them 🤍
Happy Valley will be available in:🐾 Working dog recipes🐾 40% and 60% meat content options🐾 Grain free and wheat free recipes🐾 Wet food options too
AND because we can’t do anything halfhearted …
🍪 THE BISCUIT PICK & MIX BAR IS ARRIVING TOO 🍪
Gravy bones, peanut butter biscuits, cheese biscuits, crunchy training treats and loads more old-school bakery favourites.
Perfect for enrichment jars, treat tins, pocket rewards and dogs who insist on choosing their own snacks 🐶
A little bit natural.A little bit nostalgic .A little bit “just one more biscuit then…” 😅
