19/03/2025
Its eve!
Tomorrow we celebrate day, a movement dedicated to raising awareness for anxious, nervous, and reactive dogs. By recognising yellow as a sign that a dog needs space, we can create a more understanding and inclusive world for both dogs and their owners.
It has been fantastic to connect with pet professionals, trainers, pet brands, and businesses—both big and small—who are supporting this initiative. Normalising the use of yellow in training environments, workplaces, and public spaces helps reduce stigma and gives dog owners the confidence to advocate for their pets.
The response from the industry has been incredible. Trainers are incorporating yellow awareness into their teaching, brands are helping spread the message, and businesses are using their platforms to educate their communities. This collective effort is making a real difference, ensuring that more people understand and respect what yellow means.
If you’re a pet professional, brand, or company looking to support day, I’d love for you to get involved. Whether it’s sharing the message, displaying materials, or encouraging awareness within your network, every action helps make the world a safer place for anxious dogs.
Let’s work together to ensure that everyone knows what yellow means.