02/06/2026
🐾 Mentee Update 🐾
Today’s mentoring session was with the lovely Lorena from Zoe & Friends 💙
Lorena moved to the UK from Italy and has been building her pet sitting and dog walking business step by step in Staffordshire. Like many people starting out, one of the biggest challenges hasn’t just been finding clients… it’s been confidence, visibility and putting herself out there online.
Over the last few weeks though, she’s done some incredibly brave things outside of her comfort zone:
✅ Created her business page
✅ Started posting regularly
✅ Shared reviews/testimonials publicly
✅ Continued attending meet & greets
✅ Improved her follow-up communication with potential clients
✅ Started building her confidence around pricing and professionalism
And honestly? That matters.
Because building a pet business isn’t just about dogs.
Sometimes it’s about overcoming self-doubt too.
One thing I reminded Lorena today is this:
You do not need to become a different person to succeed.
You simply need to grow confidence in the strengths you already have 🌱
She’s warm, caring, thoughtful and genuinely passionate about animals and those qualities cannot be taught.
We also spent time today discussing:
🐾 Meet & greet confidence
🐾 Client communication
🐾 Follow-up messages
🐾 Reviews and testimonials
🐾 First impressions and trust
🐾 Insurance and paperwork basics
🐾 How to stand out on platforms like Rover & Tailster
Watching mentees slowly start believing in themselves a little more is honestly one of my favourite parts of this work.
Keep going Lorena - you’re making more progress than you realise 🐾
The Dog Walking Business Mentor ~
🧡 Supporting Dog Walkers to Grow With Confidence and Care.
🌈 Proudly inclusive. Rooted in business experience. Led with heart.