Allen & Page Horse Feeds

Allen & Page Horse Feeds Allen & Page are passionate about producing top-quality horse feeds that nourish and support your horseโ€™s health and performance.

Using Non-GM ingredients, Allen & Page feeds are crafted with care to meet the unique needs of every horse. Allen & Page was first established as a limited company in 1936 and now has four generations of experience in producing quality horse feed, helping to build the business into the major national feed producer it is today. Although, the Page family had been producing and selling horse feeds fo

r many years before that. Originally based at the mill at Quayside, Norwich, we quickly became renowned across East Anglia for the high quality feed we produced. Our ability to be innovative and continually improve has always been something that we value here at Allen & Page, as a part of that process we made the decision to move the business to its current state of the art mill in Shipdham, Norfolk. The new mill has provided us with the technology to produce our feeds, with precision feed blending and in an environmentally friendly way. More than two decades ago we gained the accreditation of major food production and quality control bodies, including the Vegetarian Society, Soil Association (Organic) and ISO organisations. This set a standard for us to continue working closely to ensuring the highest quality feed is always produced. In 2009, Allen & Page was delighted to receive a Royal Warrant from HRH The Prince of Wales. Looking to the future, we are always investigating new ways to improve and innovate; drawing on the experience and knowledge gained from almost a century of making horse feed.

Our supported rider, Daisy Brucki, feeds her horse Oakley on Muscle & Focus, she has seen the results from feeding this ...
28/10/2025

Our supported rider, Daisy Brucki, feeds her horse Oakley on Muscle & Focus, she has seen the results from feeding this feed firsthand. She says; "Muscle & Focus, has enabled Oakley to develop his condition, gain weight and provide him with the perfect amount of energy for his first season of competing, all without making him too fizzy or stressy. I can't recommend it highly enough!"

To find out if Muscle & Focus is suitable for your horse come and see us at Stand M790

Muscle & Focus contains high-quality protein sources for topline development* and muscle maintenance, whilst being low i...
26/10/2025

Muscle & Focus contains high-quality protein sources for topline development* and muscle maintenance, whilst being low in starch and sugar to support focus. Muscle & Focus also contains Maerl and apple pectin to aid digestive health and is suitable for equines prone to gastric ulcers.

This makes Muscle & Focus ideal for horses or ponies requiring gastric support while on a fully balanced, mid-range energy level feed. Whether starting their ridden journey or continuing to strengthen and mature, Muscle & Focus provides the nutritional support they need.

To find out if Muscle & Focus is suitable for your horse come and see us at Stand M790 at Your Horse Live or click here: https://www.allenandpage.com/product/muscle-focus or follow the link in our bio.

LAST CHANCE TO ENTER OUR FABULOUS   COMPETITION!Last chance to win this great prize with Allen & Page.We are offering yo...
24/10/2025

LAST CHANCE TO ENTER OUR FABULOUS COMPETITION!

Last chance to win this great prize with Allen & Page.

We are offering you the chance to win:
๐ŸŒŸ Two complimentary tickets to (7th โ€“ 9th November 2025)
๐ŸŒŸ Two Allen & Page Feed Stirrers
๐ŸŒŸTwo Allen & Page Bobble Hats
๐ŸŒŸTwo Allen & Page Baseball Caps

For your last chance to win:
1. Like this post
2. Tag us in your Allen & Page posts using , and
3. Tag the friend you would like to attend with
4. Make sure youโ€™re following
, must be used in your post.

Commenting on any post using the hashtags will not count as an entry.

Entries close midnight Sunday 26th October 2025. Terms & Conditions apply โ€“
https://www.allenandpage.com/yhl-tickets-giveaway-2025-terms-and-conditions or follow the link in our bio.

As featured in  , you can see from our supported riders The Hood Show Team , and their horses, that Care & Gain is a gre...
22/10/2025

As featured in , you can see from our supported riders The Hood Show Team , and their horses, that Care & Gain is a great feed for keeping your horses โ€˜show ring readyโ€™. Care & Gain helps maintain a calm demeanour whilst being suitable for horses and ponies prone to laminitis.

The calories in Care & Gain come from fibre and oil, rather than cereals. This supports weight gain while avoiding the sharp energy peaks linked to starch. The slow-release energy also helps keep behaviour manageable for horses that can become excitable on cereal-based feeds.

Linseed and rapeseed oils provide calorie-dense energy, while also supporting a glossy coat and healthy skin โ€” helping horses to look as good as they feel.

To find out if Care & Gain is suitable for your horse come and see us at Stand M790 or click here: https://www.allenandpage.com/product/care-gain or follow the link in our bio.

Read all about Care & Gain in  Care & Gain has less than 10% starch and sugar making it suitable for horses and ponies p...
20/10/2025

Read all about Care & Gain in

Care & Gain has less than 10% starch and sugar making it suitable for horses and ponies prone to laminitis, whilst helping your horse or pony to maintain a calm demeanour. It contains a probiotic, blend of prebiotics and a postbiotic for healthy digestion. It also provides a great source of fibre and calories for your poor doer through the winter.

For more information on how Care & Gain can support your poor doer come and see us at Stand M790 or click here: https://www.allenandpage.com/product/care-gain or follow the link in our bio.

JUST 3 WEEKS TO GO UNTIL   - ENTER NOW FOR YOUR CHANCE TO WIN OUR FABULOUS YOUR HORSE LIVE COMPETITION!Remember to enter...
18/10/2025

JUST 3 WEEKS TO GO UNTIL - ENTER NOW FOR YOUR CHANCE TO WIN OUR FABULOUS YOUR HORSE LIVE COMPETITION!

Remember to enter for your chance to win this great prize with Allen & Page.

We are offering you the chance to win:
๐ŸŒŸ Two complimentary tickets to (7th โ€“ 9th November 2025)
๐ŸŒŸ Two Allen & Page Feed Stirrers
๐ŸŒŸTwo Allen & Page Bobble Hats
๐ŸŒŸTwo Allen & Page Baseball Caps

For your chance to win:
1. Like this post
2. Tag us in your Allen & Page posts using , and
3. Tag the friend you would like to attend with
4. Make sure youโ€™re following

, must be used in your post. Commenting on any post using the hashtags will not count as an entry.

Entries close midnight Sunday 26th October 2025. Terms & Conditions apply โ€“
https://www.allenandpage.com/yhl-tickets-giveaway-2025-terms-and-conditions or follow the link in our bio

15/10/2025

Wow, amazingly well done to Team Holder, stunning.

REMINDER โ€“ ENTER NOW FOR YOUR CHANCE TO WIN OUR FABULOUS YOUR HORSE LIVE BESTIE BUNDLE GIVEAWAY!Remember to enter to win...
12/10/2025

REMINDER โ€“ ENTER NOW FOR YOUR CHANCE TO WIN OUR FABULOUS YOUR HORSE LIVE BESTIE BUNDLE GIVEAWAY!

Remember to enter to win this great prize with Allen & Page.

We are offering you the chance to win:
๐ŸŒŸ Two complimentary tickets to (7th โ€“ 9th November 2025)
๐ŸŒŸ Two Allen & Page Feed Stirrers
๐ŸŒŸ Two Allen & Page Bobble Hats
๐ŸŒŸ Two Allen & Page Baseball Caps

For your chance to win:
1. Like this post
2. Tag us in your Allen & Page posts using , and
3. Tag the friend you would like to attend with
4. Make sure youโ€™re following
, must be used in your post. Commenting on any post using the hashtags will not count as an entry.

Entries close midnight Sunday 26th October 2025. Terms & Conditions apply โ€“
https://www.allenandpage.com/yhl-tickets-giveaway-2025-terms-and-conditions or follow the link in our bio.

REMINDER โ€“ ENTER NOW FOR YOUR CHANCE TO WIN OUR FABULOUS YOUR HORSE LIVE BESTIE BUNDLE GIVEAWAY!Remember to enter to win...
12/10/2025

REMINDER โ€“ ENTER NOW FOR YOUR CHANCE TO WIN OUR FABULOUS YOUR HORSE LIVE BESTIE BUNDLE GIVEAWAY!

Remember to enter to win this great prize with Allen & Page.

We are offering you the chance to win:
๐ŸŒŸTwo complimentary tickets to (7th โ€“ 9th November 2025)
๐ŸŒŸ Two Allen & Page Feed Stirrers
๐ŸŒŸTwo Allen & Page Bobble Hats
๐ŸŒŸTwo Allen & Page Baseball Caps

For your chance to win:
1. Like this post
2. Tag us in your Allen & Page posts using , and
3. Tag the friend you would like to attend with
4. Make sure youโ€™re following
, must be used in your post.

Commenting on any post using the hashtags will not count as an entry.
Entries close midnight Sunday 26th October 2025. Terms & Conditions apply โ€“
https://www.allenandpage.com/yhl-tickets-giveaway-2025-terms-and-conditions

Congratulations to The Hood Show Team on their success so far  of the Year Show . Wishing you all the very best from All...
10/10/2025

Congratulations to The Hood Show Team on their success so far of the Year Show . Wishing you all the very best from Allen & Page for the rest of the weekend.
Oathill Hero - 7th in the Mears Flooring Ladies Side Saddle Horse of the Year Championships
Seabourne Singing Hills - 4th in the Catplant Group of Companies Ltd Lightweight Show Hunter of the Year

10/10/2025

Good luck to Team Holder Horse of the Year Show . We wish you all the very best from all of us at Allen & Page.

Address

Norfolk Mill
Shipdham
IP257SD

Opening Hours

Monday 8:30am - 5:30pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5:30pm

Telephone

+441362822900

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Our Story

Allen & Page was first established as a limited company in 1936 and now has four generations of experience in producing quality horse feed, helping to build the business into the major national feed producer it is today. Although, the Page family had been producing and selling horse feeds for many years before that. Originally based at the mill at Quayside, Norwich, we quickly became renowned across East Anglia for the high quality feed we produced. Our ability to be innovative and continually improve has always been something that we value here at Allen & Page, as a part of that process we made the decision to move the business to its current state of the art mill in Shipdham, Norfolk. The new mill has provided us with the technology to produce our feeds, with precision feed blending and in an environmentally friendly way. More than two decades ago we gained the accreditation of major food production and quality control bodies, including the Vegetarian Society, Soil Association (Organic) and ISO organisations. This set a standard for us to continue working closely to ensuring the highest quality feed is always produced. In 2009, Allen & Page was delighted to receive a Royal Warrant from HRH The Prince of Wales. Looking to the future, we are always investigating new ways to improve and innovate; drawing on the experience and knowledge gained from almost a century of making horse feed.