Allen & Page Horse Feeds

Allen & Page Horse Feeds Allen & Page are passionate about producing top-quality horse feeds that nourish and support your horse’s health and performance.

Using Non-GM ingredients, Allen & Page feeds are crafted with care to meet the unique needs of every horse. Allen & Page was first established as a limited company in 1936 and now has four generations of experience in producing quality horse feed, helping to build the business into the major national feed producer it is today. Although, the Page family had been producing and selling horse feeds fo

r many years before that. Originally based at the mill at Quayside, Norwich, we quickly became renowned across East Anglia for the high quality feed we produced. Our ability to be innovative and continually improve has always been something that we value here at Allen & Page, as a part of that process we made the decision to move the business to its current state of the art mill in Shipdham, Norfolk. The new mill has provided us with the technology to produce our feeds, with precision feed blending and in an environmentally friendly way. More than two decades ago we gained the accreditation of major food production and quality control bodies, including the Vegetarian Society, Soil Association (Organic) and ISO organisations. This set a standard for us to continue working closely to ensuring the highest quality feed is always produced. In 2009, Allen & Page was delighted to receive a Royal Warrant from HRH The Prince of Wales. Looking to the future, we are always investigating new ways to improve and innovate; drawing on the experience and knowledge gained from almost a century of making horse feed.

Have you nominated us yet?We recently asked if our nutritional helpline had made a difference to you and your horse and ...
05/06/2026

Have you nominated us yet?

We recently asked if our nutritional helpline had made a difference to you and your horse and your response meant the world to our team.

If you have not yet had the chance to nominate us for the BETA Nutritional Helpline of the Year, there is still time and every nomination really does count.

Every nomination tells our team that what they do genuinely matters. That the time taken to understand your horse, your routine and your goals is worthwhile. Knowing that their advice has made a real difference to you and your horse means a great deal to each and every one of them.

Nominations take just a few minutes and close on 29th June 2026.

You can nominate us here: https://bit.ly/4pZJyic

Thank you for your continued support. It means everything to us.

Mystery Monday - Revealed!Did you get it right?The answer is C — an ingredient in your horse's feed!Meet ‘Maerl’ — and i...
03/06/2026

Mystery Monday - Revealed!

Did you get it right?

The answer is C — an ingredient in your horse's feed!

Meet ‘Maerl’ — and if you haven't heard of it, you're about to be impressed.

Maerl is a natural marine algae included in our Muscle & Focus feed as part of its comprehensive gut support package that:

• Supports a healthy stomach pH for up to 8 hours after feeding,
• Has a unique honeycomb structure that provides highly bioavailable calcium and magnesium,
• Supports digestive comfort in horses in work, travelling horses and those prone to stomach sensitivity.

When it comes to focus and performance, what's happening in the gut matters just as much as what's happening in the muscles.

How many of you got it right? Let us know in the comments below.

Find out more about Muscle & Focus here: https://www.allenandpage.com/product/muscle-focus/ or tap the link in our bio.

Stunning ponies and so beautifully turned out and ridden.🐴
03/06/2026

Stunning ponies and so beautifully turned out and ridden.🐴

Introducing Mystery MondayYou loved our last quick quiz post so much, we've decided to make it a regular thing! Every Mo...
01/06/2026

Introducing Mystery Monday

You loved our last quick quiz post so much, we've decided to make it a regular thing!

Every Monday we'll be sharing a mystery ingredient, product or fact from the world of horse nutrition — and it's your job to guess what it is! The last post sparked some really considered and detailed answers, which was fantastic to see.

This week's mystery… what on earth is this?

A) A type of coral
B) A marine sponge
C) An ingredient in your horse's feed

Drop your answer in the comments — we’ll reveal all on Wednesday!

Got a great story about your horse or pony fed on Allen & Page?We know there are so many brilliant stories out there, an...
29/05/2026

Got a great story about your horse or pony fed on Allen & Page?

We know there are so many brilliant stories out there, and we would love to hear yours.

If you feed Allen & Page, tell us about your horse’s journey.

Whether it is a change in condition, behaviour, performance, or simply finding a feed that really works, every horse has a story worth sharing.

Send us your story along with a photo or video of your horse or pony, and you will be in with a chance of winning an Allen & Page goodie bag.

We will also be sharing some of our favourite stories across our social channels, so your horse could be featured too.
To enter, simply send us a message or comment below.

There's still time to vote — but not for long!Veteran Vitality has been nominated for the BETA Test of Time Award 2026, ...
27/05/2026

There's still time to vote — but not for long!

Veteran Vitality has been nominated for the BETA Test of Time Award 2026, and we are so proud.

16 years of supporting older horses through every stage of life. This nomination belongs to every horse and owner who has been part of our journey.

If Veteran Vitality has been part of your horse's story — please nominate it now. It only takes a moment and it means everything to us.

You can nominate here: https://bit.ly/45wKYtc Entries close 4 June 2026
Thank you for being part of the Allen & Page family.

Who’s at the Suffolk Show today? The Suffolk Show is now underway, and there is so much going on across the rings.From s...
27/05/2026

Who’s at the Suffolk Show today?

The Suffolk Show is now underway, and there is so much going on across the rings.

From showing classes to working hunters, private driving, and everything in between, it is a real mix of horses, ponies, and riders, all at different stages of their journey.

Whether you are in the ring, getting ready, or watching from the sidelines, no two combinations are the same.
And that is what makes our sport so interesting.

Good luck to all our supported riders, and to everyone competing on Allen & Page feeds today.

If you feed Allen & Page, we would love to hear how feeding fits into your show day.

What does it look like behind the scenes? How do you keep everything on track, from preparation to performance?
Comment below or send us a message and share your experience.

25/05/2026

When you find something that works for more than one horse, it really shows.

Keeley’s two are a great example. Here’s their story.

“I have been using Muscle & Focus for some time now, and the difference in my two horses has been amazing. They both look fabulous and have a calm, relaxed attitude to work.

They are both typical ex-racehorses and would generally require feeding throughout the year, but this used to lead to them being too excitable at times. It was important to me to be able to feed for weight maintenance and muscle development, as well as gut health, but not add anything that may create fizz or too much excitement, so they keep a level head for the dressage phases.

They both work hard and compete on a very regular basis, and Muscle & Focus has been great for maintaining weight and ensuring they have all the vitamins and minerals they need, but without the sugar and starch that can make them too excitable.

I often struggle with getting one of the horses to drink whilst out eventing, and he has always been a picky eater, but a nice bowl of soaked Muscle & Focus after he has finished has been a real game changer for us, providing hydration as well as nutrients to aid recovery.”

Keeley Tongue - Tanglewood Farm Stables, Leicestershire. With thanks to

If you are feeding Muscle & Focus, we would love to hear your story. How has it worked for your horses?

Find out more: https://www.allenandpage.com/product/muscle-focus/ or tap the link in our bio

So… which horse had the best topline?If you said 'right', you’re spot on.Topline is not just about how well a horse is c...
21/05/2026

So… which horse had the best topline?

If you said 'right', you’re spot on.

Topline is not just about how well a horse is covered. It is about muscle development across the neck, back and hindquarters.

The horse on the left may look well, but lacks the muscle definition needed for a strong topline.

The horse on the right shows a more developed topline, built through correct work and the right nutrition.

That is where feeding plays a key role.

Muscle & Focus is designed to support muscle development, providing quality protein and essential nutrients to help your horse build condition the right way when combined with correct exercise and training, as nutrition alone cannot develop muscle. Not just more weight… but the right kind of condition.

Find out more: https://www.allenandpage.com/product/muscle-focus/ or tap the link in our bio

Which horse has the best topline?It’s not always the one you think…Take a closer look at both horses and trust your firs...
20/05/2026

Which horse has the best topline?

It’s not always the one you think…

Take a closer look at both horses and trust your first instinct.

Comment left or right and let’s see how many get it right.

Like our page, and look out for the answer tomorrow!

Address

Norfolk Mill
Shipdham
IP257SD

Opening Hours

Monday 8:30am - 5:30pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5:30pm

Telephone

+441362822900

Website

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