Iconic Pooch

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15/09/2026

I honestly don’t know how I am finding the strength to write this because right now I just feel completely broken 😭💔🌈

As a lot of you will already know from my stories yesterday, we unexpectedly lost our beautiful Yogi, also known online as YOGI & ROSIE 🐾 . It was such a huge shock and I still cannot properly process that he is gone 😥

Putting together this post and going through the pictures has honestly been more painful and torturous than I could ever explain. I have cried through every single minute of it 😭💔

🌈 There is also something I have never shared publicly before. I have always kept my personal life separate from the brand, but this is such a huge part of Yogi’s story and why Iconic Pooch exists that not being honest about it now feels unfair.

So, reluctantly, here it is… deep breath 🫣

Before Iconic Pooch, I lost both of my sisters ❤️‍🩹💔

Losing them changed the way I looked at life and made me realise just how short it really is. Weirdly, that became a huge part of what gave me the push to create Iconic Pooch 💜. And Yogi was right there through all of it and my inspiration 🥺🐾

He was there while I was grieving them and through some of the darkest moments of my life. Just having him there, being his funny little self and cuddling up to me, somehow made the hardest days feel that little bit easier.

So when I say Yogi was the inspiration behind Iconic Pooch, I mean it with my whole heart 💜🐾. The little boy who helped me through losing two of the most important people in my life is now the one I am having to learn how to live without.

For most of my life I had Yogi beside me. Now suddenly I don’t. I am completely devastated, absolutely heartbroken and honestly an absolute wreck 😭. I genuinely don’t think I am strong enough to get through this.

He helped me through a broken heart before. Now my heart is utterly broken because I have lost him and feel alone 💔

Sleep tight my beautiful boy 😭🌈🐾 My Yogi, my best friend, my boy and forever our Furry CEO 😥💜

03/09/2026

🧡✨ ORANGE PASSION GIVEAWAY! ✨🧡

To celebrate our brand new Orange Passion collection, I’m giving 2 lucky winners the chance to get their paws on some Orange Passion goodies! 🥳🐾

🎉 Winner 1 will receive:
🧡 Orange Passion 3 Click Adventure Harness
🎀 Your choice of matching Bow Tie or Sailor Bow

🎉 Winner 2 will receive:
🧡 Orange Passion Adjustable Harness
🎀 Your choice of matching Bow Tie or Sailor Bow

Here’s how to enter:
🧡 Like this post
🧡 Follow Iconic Pooch ™
🧡 Tag a friend in the comments — 1 tag = 1 entry, so the more friends you tag, the more chances you have to win 👀
🧡 Share this post to your story for an extra entry
🧡 BONUS 3 entries: Head over to our pinned Orange Passion post and tell me what you think of the new collection 🥰

📅 Giveaway closes Sunday 20th September at 8pm UK time.

Good luck everyone! 🥹🧡💜 I can’t wait to see who our two lucky winners will be!

UK entries only. This giveaway is not affiliated with, endorsed by or sponsored by Instagram.

ShopSmallUK

01/09/2026

🧡 INTRODUCING… ORANGE PASSION 🧡

The secret is finally out… 👀🧡

Say hello to Orange Passion, the brand new Iconic Pooch collection! 🎉

Inspired by our much-loved Purple Passion, Orange Passion brings a fresh, bold twist to that classic geometric Iconic Pooch style 💜🧡

I’ve been so excited to finally reveal this one properly and share the full collection with you all 🥹🧡

And the best part… Orange Passion is LIVE NOW! 🎉

Available in:

🧡 Adjustable Harnesses
🧡 3-Click Adventure Harnesses
🧡 Collars
🧡 Leads
🧡 Orange Rope Leads
🧡 Poo Bag Holders
🧡 Orange Waterproof Treat Pouches
🧡 Bow Ties & Sailor Bows

Head over to iconicpooch.com to shop the full collection now 🛍️🧡

26/08/2026

What a weekend at North East Dog Festival! 🎉💜🧡

This show is always one of my favourites, but this year felt extra special. Seeing so many familiar faces, meeting lots of new ones and seeing so many dogs walking around in Iconic Pooch was a bit mind blowing 🥹💜

The support over the weekend was just amazing. Seeing so many of you choosing Iconic Pooch, picking out new bits for your dogs and coming back to see us again genuinely meant so much.

Our brand new collection also made its very first appearance at the show 👀. I was a little worried about keeping it off online afterwards, but everyone has been so respectful of what I asked, which I really do appreciate 🫶💜

A HUGE thank you to everyone who came over, supported us or just stopped for a chat. It really was such a lovely weekend North East Dog Festival

➡️ The new collection will be fully revealed & released online next Tuesday, 1st September at 6.30pm 👀💜🎉

09/07/2026

🏖️🩵 ENDLESS SUMMER IS NOW LIVE! 🩵🏖️

The wait is finally over… Endless Summer is officially available to shop! ☀️🐾

I honestly can’t thank you all enough for the amazing support already. Seeing all your lovely comments, messages and excitement over the last few days has genuinely meant the world 🥹🫶

I’m so excited that our brand new 3 Click Adventure Harnesses are finally available to shop! I can’t wait to see them out on all your adventures 🩵

Available now:
🏖️ Adjustable Harnesses (XXS–L)
🏖️ Brand New 3 Click Adventure Harnesses (XS–L)
🏖️ Collars (XS–L)
🏖️ Leads with Heavy Duty Silver Swivel Locking Carabiner Clip
🏖️ Rope Leads 🩵
🏖️ Poo Bag Holders
🏖️ Waterproof Treat Pouches 🩵
🏖️ Bow Ties
🏖️ Sailor Bows

🩵 Don’t forget you can save 20% with one of our ambassador rep codes! As a little thank you, the first 10 orders will also receive a free surprise in their parcel 🎁

✨ Shop the full Endless Summer collection now at iconicpooch.com ✨

07/07/2026

☀️🏖️ GIVEAWAY TIME! 🏖️☀️

To celebrate the launch of our brand new collection, we’ve teamed up with to give 2 lucky winners the chance to win these amazing prizes! 🩵🐾

🎉 Winner 1 will receive:
🩵 Endless Summer 3 Click Adventure Harness
🎁 £50 Dog Bowl Dave Voucher

🎉 Winner 2 will receive:
🩵 Endless Summer Adjustable Harness
🎀 Matching Endless Summer Bow Tie

Here’s how to enter:
🩵 Like this post
🩵 Follow &
🩵 Tag a friend in the comments (1 tag per comment = 1 entry). The more friends you tag, the more chances you have to win! 🩵
🩵 Share this post to your story for an extra entry
🩵 +3 bonus entries: Tell us what you love about the new collection on my pinned post! 🏖️

📅 Giveaway closes Wednesday 16th July(UK time).

Good luck everyone! We can’t wait to see who our two lucky winners will be! 🥹🩵

UK entries only. This giveaway is not affiliated with, endorsed by or sponsored by Instagram.

ShopSmallUK

06/07/2026

🏖️🩵 ENDLESS SUMMER IS HERE! 🩵🏖️

I am so excited to reveal my brand new Endless Summer collection! ☀️🐾

Inspired by everything we love about summer, adventures and making memories with our dogs, I hope you all love it as much as I do 🩵

The collection includes:
🏖️ Adjustable Harnesses (XXS–L)
🏖️ Brand New 3 Click Adventure Harnesses (XS–L)
🏖️ Collars (XS–L)
🏖️ Leads with Heavy Duty Silver Swivel Locking
Carabiner Clip
🏖️ Rope Leads 🩵
🏖️ Poo Bag Holders
🏖️ Waterproof Treat Pouch 🩵
🏖️ Bow Ties
🏖️ Sailor Bows

Endless Summer also marks the launch of our brand new Adventure Harnesses. As a brand new product for Iconic Pooch, I wanted them to have their own unique identity whilst still feeling part of the collection, and I’m so excited to share them with you all 🩵

A huge thank you to my amazing ambassadors for helping bring this collection to life 🥹🫶

✨ 🕣 Endless Summer launches online this Thursday, 9th July at 6pm (UK time)! 🕣 ✨

14/04/2026

🚀💙 GIVEAWAY TIME 💙🚀

To celebrate the start of show season, I’m giving one of you the chance to win this Mission: Iconic set 😍🎉

✨ PRIZE ✨
🐾 Harness
🐾 Collar
🐾 Poo bag holder
🐾 Sailor bow

✨ HOW TO ENTER ✨
💜 Follow
💜 Like, save & reshare this post
💜 Share to your story (don’t forget to tag me so I see it)
💜 Tag your dog-loving friends in separate comments (each tag = 1 entry)

The more friends you tag, the more chances you have to win 🎉

✨ Bonus ✨
💬 Show some love on my pinned post for an extra 3 entries 🎉

⏳ Giveaway closes: 30th May
Open worldwide 🌍
Winner announced shortly after on my stories 🎉

If you’re coming to any of the shows this year, I’d love to see you there 🐶💙

13/04/2026

💜🐾 EVENT SEASON IS HERE 🐾💜

I’m honestly so excited to finally share this 🥹

The next few months are packed and I can’t wait to get back out to shows and meet you all (and your pups of course 🐶)

Honestly nothing beats seeing your dogs in real life, it means so much every time 💜

There’s still more events to come this year too, so I’ll share those once everything’s confirmed 🙂

Also… I’ll be posting a giveaway tomorrow to kick things off 🎉🐾

Which events are you coming to this year? 👇🐾

Let me know below, I’d love to see you at some of these 🫶🥰

ukdogevents

01/01/2026

Happy New Year everyone 🎉🐾

Wow what a year it’s been. 2025 was the first full year of Iconic Pooch and it’s been a really good one 💜

I launched a brand new design and collection called Mission: Iconic. I was honestly quite nervous about releasing it, but the feedback and support for it was amazing 🥹💙

I also significantly expanded the product range, introduced a brand new waterproof range, restocked all existing collections after selling out, and even brought out a special range of toys and bakery treats at Christmas which showed a completely new side to Iconic Pooch 🎄🍪

I’ve worked my socks off with shows, pushed myself well out of my comfort zone and have done a huge amount of events. Everything from small local shows to bigger, well known ones like All About Dogs and North East Dog Festival. I’ve also been lucky enough to see Iconic Pooch stocked in a couple of local shops across Yorkshire which still feels pretty surreal 🛍️🥲

For those who don’t know, I work a full time job while also running Iconic Pooch full time. I run the brand completely on my own and do around 99 percent of shows solo! It’s very hard at times, but I’m genuinely proud of what I’ve managed to achieve ☺️

I really believe quality matters more than quantity. My designs take a lot of time and effort because I want everything to be the highest quality possible. If you look at the most recent collection, you’ll even spot discreet branding and small details built into the design 👀🫶

Thank you to everyone who has supported Iconic Pooch in any way at all. Whether you’ve ordered, shared posts, come to a show, taken part in meet ups, or simply followed along, it genuinely means more than I can put into words.

Here’s to 2026 🥂
Thank you for supporting a small business and helping turn a dream into something real 🐶💜🧡

Address

Ponteland

Website

http://www.iconicpooch.com/

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