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Lovemud Dog Lady

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Lovemud Dog Lady

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I’m Caroline. As seen on ITV’s This Morning & The Joy of Pets. Jargon-free, real-life dog grooming education. Helping floofs worldwide via their hoomans!
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Certified, insured, friendly & professional grooming service in Polegate. We have canine welfare at the heart of the service we offer. Every full groom comes with a 6 point health check as standard. And as we are trained in canine behaviour, we use positive reward based reinforcement to work with and around the dog, to ensure the grooming experience is a positive one for your mud lover. We offer tailored services to meet your requirements, whether it be a much needed full groom, a refreshing wash & dry, or a simple pedicure to smarten those paws, we can help. We look forward to hearing from you and to beautifying your mud lover!

01/11/2026

5:45AM. LAUNCH DAY. COCKAPOO ON MY HEAD.

Apparently we’ve finished counting sleeps. Including the one I was STILL HAVING!!!

I wanted ten more minutes. I’m perimenopausal, it’s Sunday and even God took a rest.

Lord Leonard did not get that memo.

The sophisticated chicken nugget, face of Lovemud and true star of this operation, had already tried the traditional methods:

Breathing directly into my nostrils.
Pawing my arm.
Those increasingly offended little huffs.

When his hooman failed to respond, he escalated to full facial occupation.

“Get up, Mum. We’s got a website to launch.”

AND HE’S RIGHT. IT’S FINALLY HERE! 🐾

Our new Lovemud website, Floof Club and Groomer Club launch TODAY!

Oh, I’m excited. And a little nervous. I’ve wanted somewhere like this for you for such a long time.

Somewhere kind to ask your questions, build your confidence and get practical, pet-level grooming help in plain English. With me, with other people who understand, and without anyone making you feel silly for asking.

Floof Club for the hoomans caring for their own floofs.
Groomer Club for the hoomans caring for everyone else’s!

It’s SO much more than seminars now. Come have a look around and see what’s waiting for you.

And if you’re here purely for the giggles and floofy backchat, please stay exactly where you are. My usual videos and chaos will carry on. I love that you’re here.

But if you’ve been wanting more help, more connection and more me… you’ve now got somewhere to find it.

Come join our kind little corner of the floofing internet.

Comment CLUB and I’ll send you the link. 💙

Right. Someone peel the management off my forehead. We’ve got things to do.

30/10/2026

YOU’VE FINISHED YOUR GROOMING TRAINING… SO WHY DO YOU STILL FEEL LIKE YOU DON’T KNOW ENOUGH? 😳

You’ve got your scissors, you’ve done your course and an actual paying client is arriving. Suddenly there’s nobody beside you to ask, “Is this right?”

Just you, a floof and approximately 473 questions you’re convinced you should already know the answers to.

I remember it so well.

For the first two or three YEARS, I often felt like I was winging it. And even now, after 14 years of grooming, I still have moments of doubt. Being the lady who answers back on behalf of floofs doesn’t make me immune to imposter syndrome 😂

How many shampoos do I actually need?
Why does that face still look square?
Which blade? Which comb attachment?
And why can I still see every floofin’ line?!

Sometimes you want to ask, but you’re worried someone will say, “You should know that already.”

Oh, what I’d have given for somewhere safe to ask. To get a helpful answer in plain English, without feeling embarrassed, judged or smaller for asking.

That’s what I want Groomer Club to be.

Practical Lessons, encouragement and a kind community where we can talk about the everyday bits of grooming that leave you scratching your head. Somewhere to build your confidence, share your wins and ask the question you’ve been keeping to yourself.

Because finishing your training doesn’t mean you stop needing support. 💙

Groomer Club launches this Sunday, 1 November, and I honestly wish I’d had it when I started.

Comment LOVEMUD (all one word!) for a sneak peek and to be among the first to hear when the doors open. 🐾

27/10/2026

Dog hair EVERYWHERE?! 🐕 On your sofa, your clothes, your floors… and somehow even in your cup of tea?! 😂

🍂 Autumn leaves aren’t the only things falling!

Meet Kiko, my gorgeous little fox impersonator. 🦊 He’s a Shiba Inu, and like many double-coated floofs, he can shed LOADS as his coat changes with the seasons.

So we’re tackling that loose floof with a proper bath using Wild Lemongrass All in 1 Shampoo. 🛁

🌿 Helps reduce shedding
🫧 Cleans, soothes and nourishes the coat
🐾 And paired with the Bugalugs Bath Brush, it’s perfect for working through that thick coat and helping loosen all that dead hair.

Follow with a thorough rinse, dry and brush to help remove that loose undercoat. SO satisfying! 😍

And Kiko’s thoughts on the whole experience?

🦊 “I literally look like autumn.” 🍂

Want to try the Bugalugs shampoo and bath brush on your own floof?

👇 Comment BUGALUGS and I’ll send you the product link, plus my 10% discount code LOVEMUD!

Real over perfect. Floofy over fancy.

27/10/2026

113 PEOPLE ARE ALREADY ON THE LIST… ARE YOU NEXT? 👀🐾

Have you ever watched one of my videos and thought, “That’s all very well, Caroline, but what about MY floof?” 😂

Or perhaps you’re a groomer who’d love somewhere to ask questions, learn new things and chat to people who understand life on the other side of the grooming table?

Well, I’ve got something rather exciting coming on Sunday 1st November… 🎉

Introducing two brand-new spaces:

🐾 FLOOF CLUB for owners who want to feel more confident looking after their floofs at home.

✂️ GROOMER CLUB for groomers who want to learn, improve and grow.

Both are welcoming spaces to ask questions, get support and connect with others. No judgement, no shaming and absolutely no stupid questions. Just learning, encouragement and a healthy serving of Lovemud nonsense. 💙

113 people have already registered their interest, and I’d love you to be one of the first to hear when the doors open!

👇 Type LOVEMUD in the comments and I’ll send you the details to join the VIP early access list before Sunday.

Now tell me… are you a proud floof parent, a professional groomer, or a bit of both? 👀🐾

27/10/2026

A SLOW MORNING HERE AT LOVEMUD HQ…

After all the work done yesterday, Lord Leonard of Lennington has put his paw down. Across me, specifically.

No work permitted until at least 10am. His Lordship has spoken.

I’m definitely not still in bed with my electric blanket on. Anyone else got one? Bloody LOVE it. Getting out requires considerable negotiation and the promise of bacon. That’s for me, not Lenny. And I say “the promise of bacon”… it’s me who’s got to get up and cook it. But there we are.

We’re mid-half term here, so next up is getting the small person AND his cousin out of bed after last night’s sleepover. Tennis today to get us moving, then a bit more work on all the exciting stuff coming your way on Sunday!

If you haven’t caught yesterday’s live with Emma, go and have a watch. We’re absolute idiots. We thoroughly enjoyed ourselves, though, so I suspect there’ll be more of that. You’ve been warned.

Having Emma on board is working so well. She’s very Lovemud, but also brings the strategy and says things like “customer journey”.

Meanwhile, my customer journey this morning is bed → kettle. Pending approval from Leonard.

Want VIP early access to GROOMER CLUB or FLOOF CLUB? Comment LOVEMUD and we’ll ping you the details. There’s a place for both groomers and floof owners.

The list is growing. Make sure you’re on it!

Right. Who else is struggling to leave their electric blanket? 😂

26/10/2026

WE WERE SUPPOSED TO KEEP THIS UNDER WRAPS UNTIL SUNDAY…

That’s gone well. 😂

One “shall we just do a quick live?” later and we’re showing you things, telling you what’s coming and demonstrating why neither of us should be trusted with a secret.

Meet Emma. She’s helping turn the contents of my brain into GROOMER CLUB and FLOOF CLUB. I’ve turned up in my pyjamas, with my hair scraped back, no makeup and floof hair in my eyes. Business as usual.

If you’ve wondered who Emma is and how we work together, this should explain quite a lot. Possibly raise further questions.

In roughly 20 minutes, we cover:
🐾 What’s coming for groomers and owners
🐾 What colour green is
🐾 Pineapple pants on my head

Lenny pops in. There’s a lot of laughter. Somewhere amongst it all, we actually explain things.

Come and have a watch, meet Emma and get a sneaky peek before Sunday’s launch!

Want VIP early access? There are two links in the comments below: one for groomers and one for owners. Pick your corner of the floof and pop your name down!

Honestly. Two grown women. One launch. A few prayers and absolutely no ability to keep it quiet. 😂🙏

26/10/2026

YOU’RE NOT ALL HERE FOR THE SAME THING… 😂🐾

Some of you are professional groomers.
Some groom your own floofs at home, or would love to learn.
Some just want to nail the brushing and maintenance between appointments.

And some have absolutely no intention of picking up a brush. You’re here for the chaos, Lovemud lingo and dogs answering me back. Fair. 😂

But if you DO want more help, it’s about time I could give you support that feels relevant to YOU. 💙

Introducing… GROOMER CLUB and FLOOF CLUB! 🎉

Two different spaces, with one goal: helping dogs through the people who care for them.

🐾 GROOMER CLUB: for groomers who want to learn, improve and grow, with people who understand life on the other side of the grooming table.

🐾 FLOOF CLUB: for owners who want to understand their floofs and feel more confident caring for them at home.

More learning. More encouragement. Somewhere to ask YOUR questions, interact with me and connect with people figuring out the same things you are.

ZERO shaming. No eye-rolling because you “should already know”. No stupid questions. Just a kind, welcoming corner of the internet where we can learn together. 💙

Because watching a tip is lovely. Being able to say, “Caroline, how does that work for MY floof?” is where it gets personal.

My usual tips, nonsense and doggy backchat will carry on right here. This is for those of you who want to come a little closer.

I call it “edutainment”. Emma is turning the contents of my brain into something organised. Please keep her in your prayers. 😂🙏

We’re launching in November, and I’m SO excited to show you!

👇 Type LOVEMUD and we’ll ping you the details so you can have a sneaky peek and sign up to be among the first in the know!

25/10/2026

SKI SLOPE TRIM! ⛷️

Yes, there is an actual grooming technique happening here 😂

When I’m layering a Yorkie head, I lift the hair up and hold it at an angle, creating what I can only describe as a tiny ski slope.

It also creates a rather fabulous temporary mohawk…

I then trim along that angle to create the soft layering and shape I want, without leaving harsh lines.

Yorkie coats can be surprisingly tricky to groom. They’re silky, fine and attached to the teeniest little floofs, so your tool choice, pressure, positioning and angles really matter.

Beautiful Bonnie, meanwhile, is just sitting there completely unfazed by her temporary punk era.

Love these little tips but wish you could ask me about YOUR floofy challenges? 👀

Something exciting is coming to Lovemud this November, with more learning, more support and access to me for owners AND groomers!

Type LOVEMUD below and we’ll ping you the details so you can have a sneaky peek and sign up to be among the first in the know. You won’t want to miss this!

As always, no training, no trimming.

24/10/2026

Apparently, helping Emma find photos for the new Lovemud learning site means disappearing down a 14-year rabbit hole of floofs. 😂

SO many faces. So many memories. So many versions of my hair.

I’ve loved looking back through all the gorgeous floofs I’ve had the pleasure of grooming over the years. Here are just a few for you to enjoy too.

I really should clear my phone out at some point. But how am I supposed to delete THAT little face? Or that one? Or those toe beans?!

Anyway, that’s why Apple gets a monthly donation from me. You’re welcome, Apple.

It’s lovely seeing all those years of grooming coming together as Emma and I work on what’s next for Lovemud. More learning, more support, and more ways for owners and groomers to get help from me with their own floofy challenges.

Fancy a sneaky peek before we launch in November? 👀

Type LOVEMUD below and I’ll send you the link so you can have a nosey and sign up to be among the first in the know.

Which little face has stolen your heart? 🐾

Address

Polegate
BN266

Opening Hours

Tuesday	9am - 5pm
Thursday	11am - 5pm
Friday	9am - 4pm
Saturday	9am - 3pm

Website

http://www.lovemud.co.uk/, https://www.hallsandhalls.com/, https://linktr.ee/lovemudladyuk

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