Animal Focused Alliance

Animal Focused Alliance For pet businesses who put welfare first. Our mission is simple but powerful.

Our mission is to support pet businesses in raising standards by promoting best practice and fostering a culture of collaboration, openness and continuous improvement. The Animal Focused Alliance is a new trade association created to support pet businesses, from dog walkers to home boarders, animal encounter providers, catteries, and more - if you work with animals, we are here for you. We are com

mitted to helping our members thrive by offering:

- Regular sector updates on legislation, licensing, and best practice

-Primary Authority-assured advice to bring clarity and consistency to regulation

- Opportunities to connect with industry experts through webinars and Q&A sessions

- Exclusive discounts with trusted training and business partners

Whether you're a sole trader or an established business, the Animal Focused Alliance is your partner in raising standards, championing welfare, and building a stronger voice for the pet sector.

Couldn't make it to ??Our show offer is on until the 7th June - no discount code needed, just visit the website and clic...
31/05/2026

Couldn't make it to ??

Our show offer is on until the 7th June - no discount code needed, just visit the website and click join now.

There's never been a better time to sign up.




ready!
31/05/2026

ready!



🐾 We’re Groomfest ready — and we cannot wait!Tomorrow we’ll be at Groomfest, connecting groomers who are committed to on...
30/05/2026

🐾 We’re Groomfest ready — and we cannot wait!

Tomorrow we’ll be at Groomfest, connecting groomers who are committed to on going learning and raising standards - our kind of people.

If you’re heading along, come and find us — we’d love to chat about how the Animal Focused Alliance is supporting groomers and pet businesses just like yours - and there may be some breaking Ask the Expert news!

Whether you’re curious about membership, want to know more about what we do, or just fancy a catch-up with people who get this industry — we’re your people.

See you there!

👉 Are you going to Groomfest? Drop a 🙋 below so we know to look out for you!

☀️ It's not just dogs and cats that feel the heat - rabbits and guinea pigs can struggle in hot weather too.Heatstroke c...
26/05/2026

☀️ It's not just dogs and cats that feel the heat - rabbits and guinea pigs can struggle in hot weather too.

Heatstroke can become life-threatening very quickly, so a few simple changes can make a huge difference during warmer days.
🐇 Make sure fresh water is always available
🐹Keep hutches and enclosures in shaded, well-ventilated areas
🐰 Use cooling mats, frozen water bottles wrapped in towels, or ceramic tiles for pets to lie against
🐹 Offer water-rich vegetables as part of their diet
🐰 Avoid handling during the hottest parts of the day
🐹 Bring pets indoors if temperatures become excessive

⚠️ Watch for signs of heat stress, including: Heavy breathing, lethargy, drooling, weakness, or loss of appetite.

Remember — hutches placed in direct sunlight can become dangerously hot very quickly.

AnimalFocusedAlliance

Founding members have received their 2026 window sticker - join today to get yours and be part of the growing movement ...
22/05/2026

Founding members have received their 2026 window sticker - join today to get yours and be part of the growing movement of pet professionals staying current, confident and compliant.

No win for us ( are relived their not covered in champagne!!) but huge congratulations to on their win.
21/05/2026

No win for us ( are relived their not covered in champagne!!) but huge congratulations to on their win.

Awards ready!
21/05/2026

Awards ready!

Temperatures Are Rising This Weekend With warmer weather on the way it’s important to remember that dogs can struggle in...
21/05/2026

Temperatures Are Rising This Weekend

With warmer weather on the way it’s important to remember that dogs can struggle in the heat much more quickly than we do.
A few simple steps can make a big difference:
💧 Make sure fresh water is always available to drink, but somewhere to splash is also welcomed
🌳 Walk during cooler parts of the day
🚗 Never leave dogs in cars — even for a few minutes
🧊 Provide cool resting areas and shade
🐕 Avoid hot pavements that can burn paws
🎾 Swap high-energy exercise for calmer enrichment activities

Some dogs may be more vulnerable in hot weather, including:
🐾 Flat-faced breeds
🐾 Elderly dogs
🐾 Puppies
🐾 Dogs with underlying health conditions

⚠️ Watch for signs of heatstroke, including: Heavy panting, drooling, lethargy, vomiting, confusion, or collapse.

If you’re concerned, contact your vet immediately.

Enjoy the sunshine safely and help keep dogs comfortable as temperatures rise this weekend

20/05/2026

Ask the Expert?

What experts would you like to speak to? What questions do you have? Where do you feel there are gaps in your knowledge?

Drop your ideas below and we'll see what we can make happen!

20/05/2026

🐾 It’s National Rescue Dog Day 🐾

Today is all about celebrating the incredible rescue dogs who have found loving homes — and the amazing rescue organisations working tirelessly behind the scenes to give them a second chance. 💜

From rehabilitation and veterinary care to training, fostering, and rehoming, rescue centres do so much to support dogs in need.

So today, we want to shine a light on them -
🐶 Tag your local rescue organisation in the comments to give them a shoutout and raise awareness. We'll start with the place where Waffles journey began.

💜 Help us celebrate the work they do every single day

Address

11 Smith Street
Northampton
NN68HW

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