29/10/2026
After yesterday’s Budget, it felt like the right time to share a little honesty about life as a small business 🤍🐾
Over four years ago, we took a huge risk as a couple, taking on premises, bills and the responsibility of employing people. Today, we have five full-time and part-time team members, and we’re so proud of The Dog Den.
In that time, minimum wage has risen by around £4 an hour, and our staff absolutely deserve fair pay. The difficulty is that everything else keeps rising too: rent, insurance , energy, water, waste and annual council licensing fees. The list goes on, with very little breathing space.
It’s disheartening to hear promises of government support while the reality for small businesses keeps getting harder.
We know things are difficult for everyone. With further wage increases ahead and other bills likely to follow, we’ll do our utmost to keep prices the same, although we can’t promise they’ll stay unchanged forever. Our packages can help you save on regular visits 🐾
Your repeat custom keeps our doors open and our team employed. Regular attendance also helps your dogs stay familiar, confident and settled here, which is why we’ll be firmer about our minimum attendance policy of twice per month.
Long gaps can make returning harder for dogs. Consistency matters for their wellbeing and helps us sustain the flexible service we offer.
Many daycares require fixed monthly commitments. We’ve considered this, but know our book-as-needed approach is valued. To retain that flexibility, where minimum attendance isn’t met, we may consider invoicing for two sessions per month to retain membership when the min is not met, unless holidays or other time away have been discussed with us or notified in advance. Any change would be communicated beforehand.
Please remember to shop small when you can, too 🧡 Our pet shop is part of The Dog Den, and choosing us for treats, toys and everyday essentials makes a difference. Every purchase is appreciated.
We’re grateful to be living our dream, even when running a business feels heavy. Thank you for every booking, purchase, recommendation and bit of support. Choosing us means so much.
The Dog Den Team 🤍