10/05/2026
There’s a really disturbing trend happening right now and I honestly don’t know if people in the west are seeing the scale of it yet, but here it’s becoming a huge issue.
People are intentionally “finding” injured animals… or worse, causing the injuries themselves… and then pretending to rescue them for content.
But they aren’t getting the animals proper medical care.
They refuse to hand them over to real rescues.
Instead they keep the animals suffering for days or weeks because the videos bring attention, followers, gifts, comments and money on Chinese social media platforms.
And it’s not just “rescue” videos anymore.
There are now people openly abusing animals online across multiple platforms because outrage = engagement.
They don’t care if the comments are negative.
To them, a hate comment and a supportive comment are worth the same thing:
views.
Traffic.
Money.
I even saw an American girl post a video on TikTok the other day of herself chewing on dog meat in China while laughing and trying to figure out if what she was eating was an ear or a foot.
The video exploded.
Which means money.
Followers.
Attention.
Exactly what she wanted.
People think they’re “holding them accountable” by flooding the comments, but the reality is you’re often just feeding the algorithm and helping the content spread further.
Please be careful with the stuff you interact with online.
Don’t share these videos around with angry captions.
Don’t mass comment.
Don’t rage engage.
Report.
Block.
Move on.
Then report again.
Even if platforms like Meta and TikTok feel useless half the time, reporting still does more good than helping these accounts trend.
The internet has created a really dark cycle where suffering becomes entertainment and outrage becomes profit.
And animals are paying the price for it.