19/06/2026
You cannot erase a dog's memory.
Your dog's reactivity is a behaviour. And behaviour has memory. That is why behaviour rehabilitation is so hard.
You can't just "delete" the old reactions. You can't wipe the slate clean. Those neural pathways exist — and they always will.
The goal of behaviour rehabilitation is to quickly, effectively, and ethically build NEW memory pathways.
At the same time, you must limit their ability to access the old pathways through management.
Make the new pathways super valuable. Make them super clear. And make it obvious to the dog that accessing the old pathways is simply not worth it anymore.
That's the work. That's what real rehabilitation looks like.
Comment BOSTON below and I will send you the full video on play and reactive dogs.
dogtraininguk balanceddogtraining dogbehaviourist reactivedogowner dogpsychology dogtrainingadvice reactivedogtraining dogrehabilitation dogbrainscience neuroplasticity dogmum dogdad dogowner dogbehavior dogtrainingcommunity
---
Want me to adjust anything or shall I hold it ready for when the Instagram connector is back?