Alpha Feeds

Alpha Feeds Alpha Feeds is a business with over 100 years of trading heritage. We have a passion for animals and care deeply about their health, vitality and performance.

22/06/2025

We’re really excited to be the Official Dog Food for The Game Fair 2025. We’d love to know if you’ll be attending the show and what you’re most looking forward to seeing.

19/06/2025

We’re thrilled to announce we are the Official Dog Food for The Game Fair 2025 at the magnificent Ragley Hall! Will you be joining the celebration of the great British countryside from 25th-27th July? Let us know what you're most excited to see!

05/06/2025

Deputy Head Vet Nurse, Lucy contacted us to say how much of a difference Alpha Sensitive has made to her girls. "This food has made such a positive difference to their lives that I wouldn't dare change it... your food has worked like magic for my girls!" Another happy Alpha customer 😊

30/05/2025

Alpha Sporting Puppy is a hypoallergenic diet, formulated without wheat gluten, using quality ingredients to give your puppy the best possible start in life. It is high in protein for growth and development as well as prebiotics to support digestive health.

Lead the pack with a British brand built on championship heritage. Our range of nutritious, high-performance recipes des...
27/05/2025

Lead the pack with a British brand built on championship heritage. Our range of nutritious, high-performance recipes designed to fuel working dogs with the energy they need to thrive in the field, on the farm and beyond.

Alpha Working Maintenance is the perfect choice for dogs with lower energy needs, offering a complete, balanced diet to ...
22/05/2025

Alpha Working Maintenance is the perfect choice for dogs with lower energy needs, offering a complete, balanced diet to maintain a healthy weight. Made with beef and packed with essential vitamins and minerals, it provides energy-controlled nourishment while supporting optimal digestion.

Alpha Sensitive Extra is formulated without wheat gluten, and contains Duck & Rice, for adult dogs with dietary sensitiv...
22/05/2025

Alpha Sensitive Extra is formulated without wheat gluten, and contains Duck & Rice, for adult dogs with dietary sensitivities. It contains added prebiotics to help support digestive health, linseed to help maintain skin & coat condition and is made without added artificial colours or flavours.

What is the background of Alpha?At Alpha, we’ve been crafting high-quality dog food since the 1960s, starting with a sim...
19/05/2025

What is the background of Alpha?

At Alpha, we’ve been crafting high-quality dog food since the 1960s, starting with a simple mission: creating the best nutrition for working dogs. Owned by Cranswick plc, a modern and sustainable food producer, we stay true to our roots while investing in top-tier production to meet the demands of today’s working dogs.

Based on the Nottinghamshire-Lincolnshire border, we have access to nutritious ingredients straight from local farmers. Our expert nutritionists ensure every recipe provides the fuel working dogs need for peak performance. We take pride in delivering top-quality products with no fuss, no drama, just great food at a great price.

Breed Insight: LurcherBred for speed, intelligence, and endurance, the Lurcher has long been a trusted companion for far...
15/05/2025

Breed Insight: Lurcher

Bred for speed, intelligence, and endurance, the Lurcher has long been a trusted companion for farmers, gamekeepers, and hunters. A cross between sighthounds and working breeds like Collies or Terriers, they excel at pest control, tracking, and working in open fields.

Their sharp eyesight, agility, and strong prey drive make them highly e ective for managing rabbits and other small quarry. Loyal and intelligent, they quickly pick up commands and thrive in active environments where they have a purpose.
Lurchers form strong bonds with their handlers and don’t do well being left idle for long periods.

For those looking for a hardworking, dependable dog with both speed and brains, the Lurcher is an invaluable asset.

11/05/2025

Alpha Sensitive has been nutritionally formulated with chicken & rice to help optimise digestion. It is a hypo-allergenic and wheat gluten free food for adult dogs with dietary sensitivities.

The day is here! We’re officially open at The National Shooting Show 2025! Visit us in Hall One for all things working ...
10/05/2025

The day is here! We’re officially open at The National Shooting Show 2025! Visit us in Hall One for all things working dog nutrition and meet the team behind the feed.

The team at Alpha are proud to say that they are the offical dog food for The National Shooting Show this year!The team ...
10/05/2025

The team at Alpha are proud to say that they are the offical dog food for The National Shooting Show this year!

The team are here at the Yorkshire Showground ready to go, with an unmissable show offer, and here to offer any guidance you may have surrounding our working dog food.

If you are attending, we are in Hall 1, opposite the bar, you cannot miss us.

Address

Wigsley Road
Lincoln
LN69HD

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+441522778000

Website

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