19/06/2026
““He’s doing it for attention.”
How many times have you heard someone say that?
Maybe they’re right.
But here’s the interesting question…
Why is your dog seeking attention in the first place?
Attention isn’t the problem.
It’s information.
Sometimes a dog wants to play.
Sometimes they’re in pain.
Sometimes they’re bored.
Sometimes they’re frightened.
Sometimes they’re frustrated.
Sometimes they’re just doing what they were born to do. And sometimes they’re simply asking for company.
The behaviour is the message.
Our job isn’t to ignore the message.
It’s to understand what the dog is trying to tell us.
Because once you understand the reason behind the behaviour, you’re no longer reacting…
you’re communicating.
And that’s when real behaviour change begins.
What’s the most common behaviour people dismiss as “attention seeking”?.”