Pioneer Feed & Country Store

05/02/2026

Dentastix light now in stock!

30% less calories than Dentastix Daily!

03/02/2026

Fast Fibre Product Recall Update

To ensure that customers do not get any affected feed we are going to include batch no 15/01/26 best before date 05/05/26 of Allen & Page Fast Fibre, for additional reassurance. This is in addition to batch no 14/01/26 with a best before date of 04/05/26.

We are recalling these batches of Fast Fibre because of an ingredient issue which has led to reports of a darker colour feed together with a sticky consistency. While we conduct further tests, we have decided to recall these batches only for the safety of your equines despite not all bags being affected.

Please be reassured that these Fast Fibre batches do not have any NOPS issues, are not a doping/clean sport issue and are not toxic in any way.

We are advising customers NOT to feed Fast Fibre from these batches, as it may be out of specification and also for your additional reassurance. Customers should dispose of their bags only from these batches:
• 14/01/26 with a best before date of 04/05/26
• 15/01/26 with a best before date of 05/05/26

If you have tipped your bag into your feed bin and have not retained the label, and your bag(s) were purchased after the 16/01/26, please ensure you check the consistency and colour of your feed when soaked and if you have any concerns please do not feed.

If you have fed your horse and suspect that the Fast Fibre was from either of the above batches, and you have any concerns please contact us directly.
No other Allen & Page products or other batches of Fast Fibre are affected. If you are unsure if you have the affected batch, if you purchased your Fast Fibre before 16/01/26 your Fast Fibre is unaffected and good to feed.

We communicated this information to all stockists and customers at the earliest possible opportunity. We recognise that this may cause inconvenience and concern for horse owners, and we appreciate the patience and cooperation of those affected.

As always for further information or advice, please contact Allen & Page:
• Phone: 01362 822902
• Email: [email protected]
• Website: www.allenandpage.com

20/01/2026

Meet the stockist: Pioneer Feed & Country Store!

We’re thrilled to be kicking off 2026 by welcoming new stockists to the Wood & Slumber network and making it even easier for you to get your hands on a bale!🌲

So a big welcome to Pioneer Feed & Countrystore, a trusted, independent supplier based in Ledbury with over 30 years of experience serving the horse, pet and farming community

With a large, modern store and warehouse, a wide range of feed and supplies, and a friendly, knowledgeable team always happy to help, Pioneer Feed & Countrystore is a fantastic place to pick up your Wood & Slumber bedding. They also offer delivery of their range to yards across Herefordshire, Worcestershire and Gloucestershire 🚚.

Welcome to the team! 💚🐎

23/12/2025

Wishing all our customers a Merry Christmas and a Happy New Year!

From all the team at Pioneer!

02/12/2025

🎄Looking for the paw-fect Christmas presents for your furry (and feathered!) friends? 🎄

We’ve got you covered! From festive dog stockings and adorable plush toys to tasty treats and even wild-bird gift sets, there’s something here for everyone!

Pop and see us in store!

24/11/2025

🐾 Leave those muddy paws at the door 🐾

Perfect for after muddy walks, absorbent and machine washable! Non-slip designs make them perfect for doorways or kitchens!

05/11/2025

🧦Now in stock 🧦

Funky Welly Socks – the perfect Christmas pressie or stocking filler! 🎁

With loads of fun designs to choose from, there’s a pair for everyone – from farmyard fans to guinea pig lovers.

14/10/2025

🍁🍂 Autumn Essentials 🍂🍁

Be prepared for the dusk evenings and dark mornings!

At Pioneer we have got you and your dog covered! From flashing collars and reflective coats to head torches!



🐮No cows were harmed in the modelling of dog coats! 🐮

11/09/2025

Morning guys, we are here and open as usual. 8.30 - 5.30 today!

05/08/2025

This 5 month long road closure of the Malvern to Ledbury road by British Camp is going to affect so many! Please have a read and sign the be petition…. 👇🏼👇🏼

Prevent the Five-Month Closure of A449 by British Camp

29/07/2025

Now back in stock, both dog and cat James Wellbeloved!

15/07/2025

🐴 NEW IN! Hubblick 1kg 🐴

We’re excited to introduce the Hubblick 1kg range – the tasty, healthy lick your horse will love! 🧡

✅ Low Sugar
✅ Packed with natural herbs
✅ Supports calmness, respiratory health, digestion, and more!
✅ Ideal for stables or field enrichment