11/11/2025
THE UGLY TRUTH ABOUT THE PET INDUSTRY 🐾🔥
Let’s stop sugar-coating it:
The pet industry is a circus — and the dogs aren’t the clowns… we are.
Behind the cute reels, smug certs, and “I’m fully booked” flexing, sits a truth nobody wants to say out loud:
✅ Most of this game is run by money, ego & insecurity — NOT the welfare of dogs.
Yes, a business needs to make money…
But when you’re working with living, breathing animals, profit should never outrank ethics.
Yet here we are.
Vets, trainers, groomers, walkers, breeders, raw shops — pick a lane.
Every corner is drenched in:
💸 Sales over standards
🧠 Opinions over evidence
💅 Image over integrity
🗣️ Noise over knowledge
Everyone wants to be the “expert.”
Everyone wants to be right.
Everyone wants the clients, the glory, the spotlight.
It’s a whole lot of
“big balls, tiny brain, microscopic dick energy.”
But here’s the part that stings —
🔻 It’s the dogs who pay the price. 🔻
They’re the ones who suffer when:
• People parrot TikTok trends as fact
• Trainers fight over philosophy instead of helping families
• Groomers rush dogs to hit quotas
• Walkers overdilute groups for a payday
• Vets up-sell instead of educate
• Shops recommend what sells, not what helps
The politics are insane.
The misinformation is relentless.
The ego is unbearable.
Imagine if everyone just shut their mouths, took a breath, and asked:
“What’s best for the dog?”
But nope — can’t do that.
There’s money to be made.
Reputations to defend.
Clicks to chase.
Here’s the unfiltered reality:
👉 You CANNOT put dogs first and your ego first.
👉 You CANNOT say “I care” while selling bullsh*t.
👉 You CANNOT prioritise profit and still claim purity.
Something gives.
And it’s never the bank account —
It’s the dog.
We should be working together.
We should be sharing knowledge, not competing over scraps.
We should be helping the public understand, not confusing them more.
But instead, it’s just:
• Clout-chasing
• Circle-jerking
• Jealousy
• Fear-mongering
• Keyboard-warrioring
All while the ACTUAL animals — the reason this industry exists — get lost in the noise.
So here’s the challenge:
If you’re in this industry, drop the act.
Drop the ego.
Drop the pettiness.
Remember why you started.
Remember who you swore to serve.
The dog.
Not your wallet.
Not your pride.
Not your Instagram.
Because real dog people don’t care who’s “better.”
They care about doing better.
Mon the dugs 🧡
