24/08/2025
You know this...
Hey guys,
Before you read this, understand something: everyone has an internal reading voice. If you’re defensive, I might sound angry. If you’re soft, I might sound loud. If you’re loud, I might sound weak. How you process this is a reflection of you, not me. I train from the dog’s perspective… the dog’s eye point of view. So… if my words confuse you here on social media, imagine how your dog feels when you communicate without clarity in person.
Here’s another truth:
Dogs today are caught in something close to human trafficking without being humans. Bought, sold, marketed, re-packaged. Passed from trainer to trainer, method to method, tool to tool. Abused by ignorance, not always by intention. Every part of their lives is touched by consumerism and marketing. It’s not about the dog anymore… it’s about the shortcut, the “result,” the industry… and the dog pays. Please ask yourself this simple question…
Why are we here?
Are we here for results? For likes? For follows? For highlight reels? For trophies and certifications? For emotions? For you?
No. We’re here for the dog.
When someone comes to me with a problem… or even a puppy… it’s never really about the dog. They want the puppy, not the responsibility. Most people drag their puppy to “socialization.” That’s not good. You’re not teaching clarity, trust, or respect… you’re teaching chaos. Then you get mad when the dog acts like a fool. But you taught it that.
So why are we here?
To buy equipment? To burn out energy? To get another quick-fix method?
No. We’re here for the dog. Always the dog. Because the dog didn’t choose your family. He didn’t choose you. He’s an unwilling participant.
If we’re really here for the dog, then we need to understand him… not the pseudoscience, not the marketing, not the shiny quick fixes that sell, get likes, or make you feel good.
Everybody today is told: be yourself, don’t let anyone tell you different. So you show up with your agenda. You believe something, and if anyone disagrees, they’re the enemy. That’s a pretty ignorant way to walk into ownership of a living being.
That’s our society now: keyboard warriors instead of people holding leashes. Electronics instead of experience. Agendas instead of wisdom. And it all better be profitable. But what if “being yourself” means you’re an ignorant as***le being cruel to a dog because you think you’re right?
There’s a long distance between experience, knowledge, and wisdom. Everybody’s got an experience. But real wisdom comes after decades. And yet today, if you tell someone to stop what they’re doing, they get offended, go online, and torch you on Yelp.
And where’s the dog in that?
The truth is reality… not cyberspace, not virtual reality. If you want to truly understand this animal, it takes years, decades, before you should even think about teaching others. Otherwise, you’re just regurgitating bile, dumping new inventions on a species that carried us into the modern world. We rode their backs, we worked beside them, they got us through wars and into the Industrial Revolution. And now? Social media changed the rules. The laws of nature don’t apply anymore.
But dogs don’t bend to politics, marketing, or trends. They don’t lie. They reflect you. If your dog is a mess, it’s because you don’t understand him. Behavior isn’t a problem… it’s a conversation.
And if you pity the dog, you cripple him. If you bully the dog for results, you’re an as***le. Either way, the dog loses.
So why are we here?
Are we here for your agenda? For your emotions?
How old are you? What kind of experience do you actually have with dogs?
One of the greatest tricks people use now to promote themselves is to copy someone else’s video and say the same thing in a slightly different way. Content, content, content. Likes, follows, sales. If you’ve got a company feeding you leads, if you’re cold-calling, if you’ve got a franchise with five locations… you’re not here for the dog, you’re here for the money.
If you won’t tell the owner what they’re doing wrong, you’re here for the money. If you have a human resources department, you’re here for the money. You’re exploiting the dog.
Dog training is one-on-one. Each human learns differently. Each dog has different problems. If you’re using a training triangle, you need to clear the communication between the dog and the person. Adding electronics, food, toys, exercise… it’s nothing but a pharmaceutical side effect. Placebo training.
It’s gotten so bad people open a page, print a business card, and call themselves a trainer. And the money rolls in.
But if you really want to understand who you are… then look in the mirror. Not online. Not in cyberspace. In the reflection your dog is giving you every single day.
Because even if you think I’m saying the same thing as you, I promise you: the application is different. Subtle. Hard-earned. Decades deep. That difference changes you. And when you change, you finally start to understand the dog. You finally start to educate yourself in the laws of nature, not the laws of social media.
And then you find out why we’re really here.
Because it’s not the dog.
It’s you.
Safe training,
c.
